Automotive Business School of Canada logo.

Don’t just make cars your passion, make them your career

If you’re looking to become a business professional capable of taking on a leadership role in the diverse, exciting, and ever-changing automotive industry, you’ve come to the right place! Home to the only programs of their kind in Canada, the Automotive Business School of Canada at Georgian College is where you’ll get the skills and experience you need to succeed.

Dynamic partnerships

The Canadian automotive industry plays a key role in student success at the Automotive Business School of Canada and we partner with some of the best. We work closely with our partners to ensure our programs are leading edge. They, in turn, hire our students for co-op positions and beyond. So it’s a win/win situation for our students and for the industry!

Experiential learning at its best

The largest outdoor auto show in North America, the Georgian College Auto Show is a student-run, outdoor learning lab that allows our students to get hands-on experience with major manufacturers and the public.

More reasons to choose the Automotive Business School of Canada

  • Our grads are in demand: 90 per cent-plus grad placement rate over the past 28 years
  • Earn while you learn: You can obtain up to one full year of paid work experience by the time you graduate
From left to right: Rob Scott, Director of Training and Recruitment (2013 Auto Show Student Committee), presents a cheque to Gilda’s club staff members Katherine Speirs, Development and Fundraising Co-ordinator, and Deborah Loosemore, Managing Director.

Georgian auto show puts goodwill into gear

The Georgian College Auto Show, in partnership with Ford Canada’s Drive One For Your Community event, raised $580 for Gilda’s Club Simcoe Muskoka in Barrie. Read more...

Alumnus Jean-Daniel Bienvenue stands in front of a bright red Ferrari

Jean-Daniel Bienvenue

Ferrari Quebec

Program:

Automotive Business (Formerly Business Administration - Automotive Marketing)

Year:

2006


I like what I do because of my passion for cars, especially like Ferrari. When you combine passion with business you’ll love what you do and succeed. I like what I do because of my passion for cars, especially like Ferrari. When you combine passion with business, you’ll love what you do and succeed. Read more...

Faculty member John Jackson standing in front of a display of cars.

John Jackson

John Jackson has been involved with the automotive aftermarket since the 1980s when he took a contract with the Auto Parts Sectoral Training Council as a curriculum designer. After working in western Canada, he eventually joined the Canadian Automotive Institute, now the Automotive Business School of Canada (ABSC). He is an experienced faculty member at the ABSC and longtime humanist. Read more...

Nathalie Stievenart

Nathalie moved from Belgium to Canada in 1970 and was educated in Montréal (Québec) from primary school to university. She earned a bachelor's degree in engineering physics and then a master's in applied mathematics. Nathalie worked for many years at a Montreal university as a part-time math instructor before being hired at Georgian College's Canadian Automotive Institute in 2002. Read more...

Alan McGee

Alan joined the faculty of the Automotive Business School of Canada in 2003. Prior to joining Georgian College, Alan taught in university business programs, as well as working as a textbook supplement author. He earned a bachelor’s degree in psychology and a master’s degree in business administration in marketing in 1984. Read more...

Danica Kelso

Danica began her career at Georgian College in 1990, developing, designing and delivering courses for the School of Engineering Technology in both the Mechanical and Environmental departments. She holds a Bachelor of Science and a Master of Science and is currently completing her PhD. Read more...

Jim Smith

Jim joined the Automotive Business School of Canada (ABSC) as a full-time professor in December 2007. He came to Georgian from a 25-year career in the automotive industry and is proud to bring his extensive industry experience and passion into the classroom. Read more...

Debbie Roberts

Specializing in legal, ethical and human rights issues, Debbie has several years teaching experience at the postsecondary level in a wide variety of subjects. Her PhD dissertation was entitled A Kantian Defense of Regulatory Law and Penalty: Consumer Protection in the Canadian Automotive Industry. Debbie teaches ABSC students Law and Ethics for the Automotive Industry. Read more...

From left to right: Rob Scott, Director of Training and Recruitment (2013 Auto Show Student Committee), presents a cheque to Gilda’s club staff members Katherine Speirs, Development and Fundraising Co-ordinator, and Deborah Loosemore, Managing Director.

Georgian auto show puts goodwill into gear

The Georgian College Auto Show, in partnership with Ford Canada’s Drive One For Your Community event, raised $580 for Gilda’s Club Simcoe Muskoka in Barrie. Read more...

Neetika Sathe (left) from Nissan Canada shows Automotive Marketing student Brian Walsh (second from right) features of the LEAF electric vehicle at Georgian’s Canadian Automotive Institute.

It’s electric: Auto students check out new Nissan Leaf

Nissan Canada and PowerStream brought the Nissan LEAF, Nissan’s 100-per-cent, zero emission vehicle, to Georgian’s Barrie Campus for a discussion and demonstration on the evolution of the transportation and utility sectors. Read more...

Students examine what's under the open hood of a white car.

Georgian College Auto Show 2014 – Aspire, believe, succeed

More than 10,000 visitors enjoyed three gloriously sunny days at the auto show on the weekend. The event, held May 30 to June 1 at the Barrie Campus, was hosted by Georgian College and the Automotive Business School of Canada. Read more...

A teary-eyed Farhan stands with his smiling father in front of a Canadian flag.

Father surprises grad with visit on convocation day

It’s not unusual for family members to travel long distances to attend their relatives’ graduation from Georgian but Khalid Qayyoom came all the way from London, England to surprise his son Farhan Khalid. Farhan was graduating with an Automotive Business diploma in October, 2014. Read more...

Student Jean-Denis Quirion leaning on an Acura at the Montreal Auto Show

View from Behind the Wheel

Students from Georgian's Automotive Business School at the Montreal Auto Show

Students from Georgian’s Automotive Business School of Canada showcased their skills and expertise at the Montreal Auto Show in January. Many were brand ambassadors for such companies as Acura, Lexus, Mercedes-Benz, Mazda, Lamborghini and McLaren. Read more...

Provincial executive directors from the Canadian Automobile Dealer Association stnading together

Association’s provincial executive directors visit the Automotive Business School of Canada

Provincial executive directors from the Canadian Automobile Dealers Association (CADA) visited the Automotive Business School of Canada on Feb. 12, 2013. A tour of the Barrie Campus provided the opportunity for them to see first-hand the extensive programs that Georgian has to offer. Read more...

A student puts the finishing shine on one of the vehicles

2013 Georgian College Auto Show

Over 15,000 people attended the 2013 Georgian College Auto Show held from May 31 to June 2. In its 28th year, the event invited people to dream about a new vehicle in a sales-free environment. Read more...

David McClean and Lisa McCormick in a classroom

Auto show expert visits students

David McClean, Director of Marketing Services for the Canadian International Auto Show, was recently a guest speaker at the Automotive Business School of Canada. Read more...

Student stands next to a bright yellow car that's covered in stickers - with a helmet on the hood

Georgian’s Teixeira sets record with win

Georgian’s own Rui Teixeira had a record-breaking performance at the Canadian Touring Car Championship on Aug. 6 in Trois-Rivières, Quebec. With one driver in front of him, the Mississauga native focused in to take the lead, passing the race leader by the third lap. Read more...

A large group of students standing together

Field trip offers students a rare opportunity

Professors Dave Aves and Norm Smith took students on a field trip to Toronto Feb. 15, 2012 to provide them with a contemporary context of what’s happening in both the Canadian and global automotive sectors. Read more...

Alumnus Jean-Daniel Bienvenue stands in front of a bright red Ferrari

Jean-Daniel Bienvenue

Ferrari Quebec

Program:

Automotive Business (Formerly Business Administration - Automotive Marketing)

Year:

2006


I like what I do because of my passion for cars, especially like Ferrari. When you combine passion with business you’ll love what you do and succeed. I like what I do because of my passion for cars, especially like Ferrari. When you combine passion with business, you’ll love what you do and succeed. Read more...

Portrait of alumnus Jon Montgomery

Jon Montgomery

Public Speaker (Olympian) and Host of The Amazing Race Canada

Program:

Automotive Business (formerly Business Administration, Automotive Marketing)

Year:

2000


Jon is an Olympic gold medal winner and the host of CTV’s The Amazing Race Canada. But before that, his education at the Automotive Business School of Canada led him to work at a car dealership in Calgary. It also brought him to the Rocky Mountains, where he discovered skeleton racing. Read more...

Smiling alumnus Simon Brassard stands in front of the DuPropriAuto display at the Montreal Auto Show

Simon Brassard

DuPropriAuto

Program:

Automotive Business (Formerly Business Administration - Automotive Marketing)

Year:

1999


What excites me about the auto industry is evolution. The evolution of the auto industry never stops; it's amazing to see how fast it evolves. I chose automotive studies at Georgian College because it's the only course of its kind. In addition, the school's reputation is more than excellent. Read more...

alumna Alison Moody

Alison Moody

Management Trainee, Enterprise Rent-A-Car

Program:

Automotive Business (Formerly Business Administration - Automotive Marketing)

Year:

2012


Before starting at Enterprise Rent-A-Car, I was fortunate to be selected as one of five student directors on the Georgian College Auto Show Committee. As Director of Finance and Sponsorship, I helped plan and run the largest outdoor, student-run auto show in North America. Read more...

Smiling alumnus Julia Pastore sits behind the wheel of a car

Julian Pastore

Dealer development co-ordinator, Mitsubishi Motor Sales of Canada Inc.

Program:

Automotive Business (Formerly Business Administration - Automotive Marketing) and Bachelor of Business (Automotive Management)


As someone who grew up with an overwhelming passion for cars, I began working in the industry at the age of 16. It wasn’t long before I encountered many alumni who introduced me to the excellent programs offered through the Automotive Business School of Canada. Read more...

Alumnus Sebastien Guay stands in front of an Automotive Business School of Canada display

Sébastien Guay

Michelin Canada

Program:

Automotive Business (Formerly Business Administration - Automotive Marketing)

Year:

1999


The most important experience from the program for me was the transition from school into the industry and the variety of knowledge, experience and networking opportunities. Read more...

Alumnus Taylor Moffitt

Taylor Moffitt

Marketing Manager, Crosby Auto Group

Program:

Bachelor of Business (Automotive Management) (with honours)

Year:

2012


I did two out of four co-op terms here at Crosby, and always felt like part of the team. It’s a young, progressive organization, so when I was offered a full-time position before graduation, it was an easy decision. Read more...

Alumnus Andrew MacIver stands, arms crossed, wearing a Ride Tim polo.

Andrew MacIver

Co-owner, Ride Time/star of BNN’s Bargain Brothers

Program:

Automotive Business (formerly Business Administration - Automotive Marketing)

Year:

1996


I always understood the education would help me, but what I wasn’t told or didn’t understand, was that it’s the people you meet at school and alumni already in the business that would also be a huge asset. Read more...

Smiling alumnus Kristi Ferguson standing next to a Porsche logo

Kristi Ferguson

After Sales Marketing and Project Specialist, Porsche Cars Canada, Ltd.

Program:

Bachelor of Business (Automotive Management)


The skills I learned at Georgian help me in my job every day. Students in the Automotive Management program learn from the best. The instructors are industry professionals and share the connections students need to succeed. Read more...

alumni Michael Piccinin leaning on a car

Michael Piccinin

Strategic Services Consultant, DealerSocket

Program:

Automotive Business, Automotive Marketing Qualifying Bridge, Bachelor of Business (Automotive Management)

Year:

2012


After high school, I tried studying generic marketing but it wasn’t for me. I dropped out, took a job as a journeyman at a car dealership, and instantly fell in love with the business. A few years later, I made the decision to come to the Automotive Business School of Canada. Read more...

Smiling alumna Elyse Thorne stands in front of a car at the Montreal Auto Show

Elyse Thorne

Lincoln

Program:

Automotive Business (Formerly Business Administration - Automotive Marketing)

Year:

1999


What drives me most is passion for the cars, meeting and helping people, helping them with their new purchases. I chose automotive studies because I wanted to learn English and the car business. The co-op was a great hands-on experience; it prepared me for the real world. Read more...

OMVIC is the regulator of motor vehicle sales in Ontario, OMVIC’s mandate is to maintain a fair and informed marketplace by protecting the rights of consumers, enhancing industry professionalism and ensuring fair, honest and open competition for registered motor vehicle dealers.

Learn more about OMVIC training at Georgian College.

For OMVIC inquiries please contact:

Phone: 705.722.1513 or 1.877.722.1513
Fax: 705.722.1524
Email: omvic@georgiancollege.ca
  • 2014 Georgian College Auto Show Committee Announced!

    What can be said about the Georgian College Auto Show?  It would be very easy for the show to simply pack up and leave town for good but because of a few dedicated students and staff, the show is set to come back this June.  Yes after months of planning, hundreds of meetings and countless… Continue reading

  • Canadian Digital Dealer Conference – September 2013

    The Automotive Business School of Canada is once again rubbing elbows with the Automotive Industry.  This time it was at the Canadian Digital Dealer Conference at the Paramount Conference centre in Woodbridge Ontario.  Approximately 20 ABSC Students attended, in which the Adesa Vehicle Auction Corporation and  Trillium Automotive Dealers Association generously sponsored the conference fee.  All… Continue reading

  • CarProof Canada comes to ABSC

    Automotive Business School of Canada students were fortunate enough to have CarProof Canada conduct an informative presentation in Rowntree Theatre last tuesday.  Leading the talk was Paul Maiorana, a Vice President with CarProof and supporting him was Callie Murphy, an Account Executive and Alumni of the school.  The Rowntree theatre was packed with eager automotive… Continue reading

  • Industry Trend – Hybrid Super Cars

    A recent industry trend is that manufacturer flagship super cars are implementing hybrid technology into their new models.  Upon first glance, the concept seems foolish, as the buyer that can afford a seven figure vehicle you would think could chip in a few more dollars for the fuel bill.  However this is a rapidly changing… Continue reading

  • Reflection of Fall 2012 Semester

    AJAC TestFest The second half of the Fall semester 2012 quickly passed with many events and opportunities. As midterms quickly approached the annual AJAC TestFest was held at Niagara-on-the-lake. This event is a rare (honorarium & all expenses paid) opportunity that is offered exclusively for ABSC students where we receive the opportunity to meet manufacturer… Continue reading

  • Karen Woods, BA, B.Ed., MA, Professor

    phone: 705-728-1968 x 1474 e-mail: karen.woods@georgiancollege.ca Karen Woods has been teaching Management courses at Georgian College since 1997 in the School of Business and Automotive Business School.  She also teaches Criminology and Social Science courses in the General Education department.  Karen brings to her position a thorough knowledge of many aspects of the retail automotive… Continue reading

  • Aftermarket Opportunities: 2012 AIA Student Aftermarket Day

    The Automotive Industries Association of Canada (AIA) holds an annual conference and career fair strictly for ABSC students. Through this event students have the opportunity to meet aftermarket industry leaders, job seekers, and most importantly the aftermarket’s perspective on many trending topics. Trending topics were the feature of each panel. This year the panel topics… Continue reading

  • Monique Vailllancourt, B.Ed., M.Sc., Associate Dean

    phone: 705-728-1968 x 1266 e-mail: monique.vaillancourt@georgiancollege.ca Monique Vaillancourt has been the Associate Dean of the Automotive Business School of Canada and the School of Business since 2008.  Previously, Monique was the program co-ordinator for the Canadian Automotive Institute from 1994 to 2005.  Monique provided leadership to the faculty team for curriculum development and renewal and… Continue reading

  • Nathalie Stiévenart, B.Eng., M.Sc., Professor & Program Co-ordinator

    phone: 705-728-1968 x 1478 e-mail: nathalie.stievenart@georgiancollege.ca Nathalie Stiévenart was born in Belgium in 1968.  She moved to Canada in 1970 and was educated in Montréal (Québec), from primary school to university.  In 1990, she graduated from University of Montréal with a Bachelor Degree in Engineering Physics.  In 1993, she obtained a Master Degree from Concordia… Continue reading

  • Norm Smith, BA (Hons), MBA, Professor

    phone: 705-728-1968 x 1057 e-mail: norman.smith@georgiancollege.ca Norm has been a college professor with the School of Business at Georgian College since 1984. Currently he co-ordinates and teaches in the Graduate Certificate International Business Management Program and teaches economics courses to degree students in the Automotive Business School of Canada. He has extensive teaching experience having… Continue reading

  • M. James W. Smith, BA, MBA, Professor

    phone: 705-728-1968 x 6156 e-mail: jim.smith@georgiancollege.ca Jim graduated from Queen’s University with a BA and an MBA. He joined the Automotive Business School of Canada (ABSC) at Georgian College as a full-time professor in December 2007.  Jim came to Georgian from a 25 year career in the automotive industry and is proud to bring his… Continue reading

  • Debbie Roberts, PhD, Professor

    phone: 705-728-1968 x 6049 e-mail: debbie.roberts@georgiancollege.ca Specializing in legal, ethical and human rights issues, Debbie has several years teaching experience at the post-secondary level in a wide variety of subjects. Her PhD dissertation was entitled “A Kantian Defense of Regulatory Law and Penalty:  Consumer Protection in the Canadian Automotive Industry” through York University. Debbie teaches… Continue reading

  • Christine Munro, B.Admin., Co-op Consultant

    phone: 705-728-1968 x 5278 e-mail: christine.munro@georgiancollege.ca Christine is a Georgian College graduate from the Business Administration – Marketing program. She has also completed her Bachelor of Administration Degree with Lakehead University and holds a Certificate in Human Resources Management from Seneca College. After graduation, Christine worked in the HR Department of a large manufacturing company… Continue reading

  • Carol A. Meissner, B.Comm., MA, MBA, CGA, Professor

    phone: 705-728-1968 x 1276 e-mail: carol.meissner@georgiancollege.ca Carol Meissner is a professor in the diploma and degree programs at the Automotive Business School of Canada and the School of Business at Georgian College. Her areas of interest include introductory accounting and dealership financial analysis. A long time ago, she graduated from the Bachelor of Commerce degree program at… Continue reading

  • Alan McGee, B.Sc., MBA, DBA Candidate, Professor

    phone: 705-728-1968 x 1861 e-mail: alan.mcgee@georgiancollege.ca Alan J. McGee joined the faculty of the Automotive Business School of Canada in 2003.  Prior to joining Georgian College, Alan taught in the business programs at Acadia and Saint Mary’s University in Nova Scotia, as well as working as a textbook supplement author for Pearson Education Canada and… Continue reading

  • June Martin, Employer Development Consultant

    phone: 705-728-1968 x 1049 e-mail: june.martin@georgiancollege.ca June has been involved in co-operative education since joining Georgian College in 2003. June has worked with ABSC students and automotive employers to build long-term relationships which contribute to the success of Automotive Business Co-op experiences at Georgian. Prior to joining Georgian College, June worked as a Project Co-ordinator… Continue reading

  • Danica Kelso, B.Sc., M.Sc., PhD Candidate, Professor

    phone: 705-728-1968 x 1041 e-mail: danica.kelso@georgiancollege.ca Danica Kelso began her career at Georgian College in 1990, developing, designing, and delivering courses for the School of Engineering Technology in both the Mechanical and Environmental departments.  She holds a Bachelor of Science from the University of Waterloo, a Masters of Science from Wayne State University (Detroit, MI)… Continue reading

  • John Jackson, B.Ed., BA, M.Ed., Ad.Ed., Spec. ESL, M.Clnst.M. RPM, Professor

    phone: 705-728-1968 x 1476 e-mail: john.jackson@georgiancollege.ca John Jackson has been involved with the automotive aftermarket since the 1980s when he took a contract with the Auto Parts Sectoral Training Council as a Curriculum Designer. After working in Western Canada (Alberta and Saskatchewan) at Lakeland Interprovincial College and at the Blue Quills Native Education Centre, he… Continue reading

  • Dr. Marie-Noelle Bonicalzi, MBA, DBA, Dean – Automotive Business School of Canada, School of Business and Canadian Aviation Institute

    phone: 705-728-1968 x 1269 e-mail: marie-noelle.bonicalzi@georgiancollege.ca Marie-Noëlle Bonicalzi brings more than 12 years of industry and 19 years of academic experience to her role as Dean of the Automotive Business School of Canada.  Her managerial experience in both the private and public sectors includes working as Controller of a Volkswagen dealership and as a Dealer… Continue reading

  • Willi Blum, AA, B.Comm., MBA, Professor

    phone: 705-728-1968 x 6164 e-mail: willi.blum@georgiancollege.ca Willi Blum is the founder and principal of Meridian Training Associates Inc., a designer of custom training programs and specialized management materials for prominent auto importers.  He takes pride in calling himself an automotive “life-timer” and particularly in his start in the industry as a Journeyman Auto Mechanic.  Willi… Continue reading

  • Opportunities: AJAC TestFest – Car of the Year Awards @Niagara-on-the-Lake

      Every year the Automotive Journalist Association of Canada (AJAC) hold TestFest at Niagara-on-the-Lake’s airport.  AJAC members from across Canada assemble to test drive new vehicles under the same conditions and circumstances. Upon completing test-drives,  journalist’s vote for the vehicle that they believe is best in its’ class. Once each class has a selected winner,… Continue reading

  • Engaged: Automotive Business School of Canada students connecting with the automotive industry

    Orientation Week at the Automotive Business School of Canada Summer came to a screeching halt as the school year commenced once again. With first year students arriving and many students returning from co-op terms, September and October were busy months here at the Automotive Business School of Canada. Our schedules were packed with a few industry events… Continue reading

  • Evolution: Change is Good

    2012 has been an eventful year for the Automotive Business School of Canada at Georgian College. From the rebranding of the Canadian Automotive Institute to the evolution of our monumental three-year Business Administration Automotive Marketing Program into a two-year Automotive Business diploma, our school has truly advanced. As the new generation of Automotive Business students begins… Continue reading

  • The Automotive Business School of Canada at the Auto Show!

    Job Postings Magazine interviewed students Rob Knecht and Nicole Simpson at the Toronto International Auto Show. Follow this link to watch the video! http://www.youtube.com/watch?v=FyW3K8eLoWo&context=C48f7e7cADvjVQa1PpcFO2iJ_ICV9LGwdlsaKMDMPCPd7OG4ahJUY=

Enjoy a career in a dynamic industry! Canada is a nation on wheels, and the automotive industry is one of the country’s largest employers. Automotive Business School of Canada graduates work in many sectors of the automotive industry across Canada.

We are proud of our 90-plus per cent job placement rate in the automotive industry for the past 28 years. Graduates of our programs find career opportunities in various automotive sectors. Here is just a sample of where our grads are working:

Dealerships

  • Georgian Chevrolet, Buick, GMC
  • Pfaff Automotive Group
  • Paul Sadlon Motors
  • Autopark Superstore
  • Policaro Automotive Family
  • The Humberview Group

Aftermarket

  • Active Green & Ross
  • Canadian Tire
  • UAP/NAPA
  • Tenneco Automotive
  • Ideal Supply
  • Transbec

Finance and insurance

  • TD Auto Finance
  • Mercedes-Benz Canada Financial
  • Volvo Financial Services
  • BMW Canada Financial

E-Commerce and remarketing

  • E-Bay
  • Trader Corporation
  • Wheels.ca
  • SCI Marketview
  • Dealer Socket

Corporate and manufacturing head office

  • Porsche Canada
  • GM Canada
  • Toyota Canada
  • BMW Group Canada
  • Audi Volkswagen Canada
  • Ford Canada
  • Honda Canada
  • Subaru Canada
  • Hyundai Canada
  • Kia Canada

Marketing and event management

  • Integrated Automotive Group
  • Desperado Marketing
  • Automotive Driving Solutions
  • Charisma Marketing

Fleet management

  • ARI
  • ADESA
  • North Toronto Vehicle Auction
  • Manheim Canada
  • Ministry of Transportation
  • City of Ottawa

A student in a red jacket stands beside a small red sports car.

 

 

EARN WHILE YOU LEARN!

Co-operative education helps you develop your skills through real, relevant work experience in the automotive industry. It allows you to find out about what you like and don’t like when it comes to planning your career and get paid to do it!

Our programs include paid co-op work terms. When you graduate from the Automotive Business School of Canada,  you will already have a minimum one year of work experience.

Automotive Business School of Canada students and graduates are in high demand by industry leaders. More than 70 per cent of Automotive Business School of Canada graduates find full-time employment with one of their co-op employers. Co-op works!

Want to learn more? Visit Co-op/Internship and Career Services

“My co-op experience at Georgian College in the Automotive Marketing program has been simply awesome. After working for a major manufacturer through a special event marketing company, I am now pursuing permanent employment in the event marketing field. Having this practical experience has made me confident as I apply for different opportunities. I am certain I am equipped with many of the tools that employers in the automotive industry are looking for.”

- Dawn Moffatt, Automotive Business School of Canada graduate

A student in black shirt (Chuck Reimer) smiles as he receives an envelope from a business-suited man (Barry Dohms of the Canadian Automotive Institute Board of Directors).

“Applying for the many awards Georgian College offers to their students is one of the best things I’ve done in my time here. Because of the funding I received, I’ve been able to spend less time worrying about paying for my tuition and more time focusing on maintaining my grades. I have no doubt that when I graduate I will have many great opportunities for a rewarding career, and I couldn’t have done it without the awards and scholarships from Georgian College.”

– Chuck Reimer, Automotive Business School of Canada student

Did you know you don’t have to be a straight-A student to qualify for a scholarship? Did you know that you can win an award even before you start here – you can apply as soon as you are accepted to a program. It really is that easy!

 

Industry scholarships

The Automotive Business School of Canada is strongly supported by the automotive industry. The total value given to students annually is $130,000 in scholarships. This is the largest amount of funding given to students in any program at Georgian College!

The scholarships are awarded based on academic achievement, automotive experience, financial need and student involvement in the Automotive Business School of Canada.

Check out our scholarships and awards here.

ABSC students presenting at AIA Canada event in Quebec City

ABSC students presenting at AIA Canada event in Quebec City

April 19, 2013, Ottawa – The Automotive Industries Association (AIA) of Canada’s annual Aftermarket Conference for Executives (ACE) is always a highly anticipated event that brings together top executives from the industry. Those who attended this year’s leadership conference in Quebec City were not disappointed as AIA delivered yet another stellar event despite Mother Nature’s last blast of winter weather.

Though snow and freezing rain in Eastern Canada caused travel headaches for many of this year’s attendees, more than 100 executives from across the country were present at the Conference, which was held at the beautiful Fairmont Le Chateau Frontenac in Quebec City on April 11th and 12th.

Quebec Conference 13

This year’s event was kicked off with a welcome reception on the evening of April 11th. The next day started with AIA’s 71st Annual General Meeting, where Robert Hattem was voted in as the new Chairman of the Board, followed by the official opening of the ACE along with award presentations. This year, Brad Morris of Grote Industries was presented with the YES Young Leader of the Year Award, which recognized his many contributions to the aftermarket industry and to his community, and Marcel Dionne, formerly of UAP Inc., received AIA’s prestigious Distinguished Service Award for his lifelong dedication to the aftermarket industry in Canada.

Quebec Conference 2

“I couldn’t imagine a better way to start my term as Chairman than to be involved in the presentation of two of AIA’s most prestigious awards. Both Marcel Dionne, who spent years in the industry before retiring, and Brad Morris, who is still in the early years of his career, have made incredible contributions to our industry and are both very deserving of the recognition they received,” said Robert Hattem, Chairman of the Board.

Following the award presentations, attendees heard a presentation on customer management and the value of customer relationship management (CRM) from students of the Automotive Business School at Georgian College that won AIA’s Student Aftermarket Day presentation competition. Attendees were then treated to exceptional sessions from this year’s speakers. Award-winning journalist, Dan Gardner, addressed the executives first and offered a new perspective on decision-making in the real world. Next, Dr. Sherry Cooper, former Chief Economist for BMO Financial Group, discussed Canada’s current and future financial outlook. Following her presentation, the executives enjoyed lunch where they were able to network with their peers and meet the Honourable Jean Charest, one of Canada’s best known political figures. Mr. Charest then spoke to attendees about the changing economic and political landscape in Canada and its impact on Canadian businesses.

Quebec Conference 1x“AIA’s mandate is to promote, educate and represent its members in all areas that impact the growth and prosperity of the industry, and this event is a perfect example of how we do that,” said Marc Brazeau, President and CEO, AIA Canada. “Bringing together top industry executives, providing them with timely information and advice, and challenging them to grow benefits everyone in the industry, and I am very pleased with the success of this year’s ACE.”

“Dear Future Automotive Student,

You are ready to embark on a very important journey in life – your post-secondary education. This is no doubt one of the biggest decisions you will make. We are so delighted to see that you are considering the unique automotive business programs offered ONLY at the Automotive Business School of Canada at Georgian College.

By visiting this website you have demonstrated your interest in a very diverse, exciting, and ever changing industry – the automotive industry! You have also put forward the extra effort to research an automotive program that will provide you with endless opportunities!” Read more from Rick Gauthier, President and CEO of the Canadian Automobile Dealers Association.

“These kids get it…[they] have gasoline flowing through their veins…they’re enthusiastic and they love this business…many of them will be the leaders of this industry tomorrow.”
- Marc Comeau – VP  Vehicle Sales, Service and Marketing – GM Canada

ADP executives donate to the Automotive Business SchoolBarrie Campus Automotive students celebrate the donation of software and equipment by ADP Dealer Services Group with ADP Vice President Dean Anton and Georgian College President and CEO MaryLynn West-Moynes on Nov. 28, 2013. (Georgian College handout/Doug Crawford)

Georgian College officially recognized the donation of software and equipment to the Automotive Business School of Canada by ADP Canada Dealer Services Group on Nov. 28, 2013. Signing the official agreement are Dean Anton, Vice President and General Manager, ADP Dealer Services and MaryLynn West-Moynes, President and CEO, Georgian College. (Georgian College handout/Doug Crawford)

Dean Anton, Vice President and General Manager, ADP Dealer Services, speaks on the occasion of ADP’s donation of software and equipment to the Automotive Business School of Canada on Nov. 28, 2013.

Automotive students gain hands-on experience thanks to ADP Automatic Data Processing, Inc. software, equipment donation

MarayLynn West-Moyes, Presdient Georgian College and ADP executive Dean AntonGeorgian College automotive students will gain hands-on experience in dealership management, thanks to a strategic partnership signed between Georgian College and ADP Automatic Data Processing, Inc. on Thursday, Nov. 28.

Georgian College has selected ADP’s dealership management systems software to support courses taught to students in the Automotive Business and Bachelor of Business – Automotive Management programs. The five-year contract has a value of $171,000, which includes computer equipment and software installation in the newly renamed ADP Lab at the Barrie Campus.

Signing the agreement were Dean Anton, Vice President and General Manager of ADP Dealer Services and Georgian College President and CEO MaryLynn West-Moynes.

Rob Scott, a student in the Bachelor of Business – Automotive Management degree program, said learning on systems such as ADP’s gives him and his classmates an advantage in the workplace.

“Learning dealer management software in the classroom allows students to become significantly more employable in this increasingly digital industry.  I was able to use the software first-hand in the dealership on one of my co-op placements,” Scott said.

Anton said ADP sees much value in making this donation to the college.

“ADP is very pleased to provide Georgian College’s Automotive Business School of Canada with the latest in automotive retail management systems for the use of students and faculty. The responsibility to give back to the future employees of the automotive industry is something ADP sees as very important,” said Anton. “ADP has long been the leader in technology that drives automotive retail purchasing, and now students of the automotive diploma and degree programs at Georgian College will be learning from the best.”

Monique Vaillancourt, Associate Dean of the Automotive Business School of Canada and the School of Business, said the donation is much appreciated by students and faculty.

“We are pleased to build on our relationship with an industry leader like ADP. We are grateful for this generous donation and we strongly value ADP’s confidence in our academic programs and our students,” she said.

The Barrie Campus of Georgian College is home to the Automotive Business School of Canada. Programs include a one-of-a-kind Bachelor of Business (Automotive Management) four-year degree and Automotive Business (Co-op), a two-year diploma.

For inquiries please contact Jim Dickie at (705) 728-1968 x 1207 or or fill out the form below.

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