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Automotive Business School of Canada logo.

Don’t just make cars your passion, make them your career

If you’re looking to become a business professional capable of taking on a leadership role in the diverse, exciting, and ever-changing automotive industry, you’ve come to the right place! Home to the only programs of their kind in Canada, the Automotive Business School of Canada at Georgian College is where you’ll get the skills and experience you need to succeed.

Dynamic partnerships

The Canadian automotive industry plays a key role in student success at the Automotive Business School of Canada and we partner with some of the best. We work closely with our partners to ensure our programs are leading edge. They, in turn, hire our students for co-op positions and beyond. So it’s a win/win situation for our students and for the industry!

Experiential learning at its best

The largest outdoor auto show in North America, the Georgian College Auto Show is a student-run, outdoor learning lab that allows our students to get hands-on experience with major manufacturers and the public.

More reasons to choose the Automotive Business School of Canada

  • Our grads are in demand: 90 per cent-plus grad placement rate over the past 28 years
  • Earn while you learn: You can obtain up to one full year of paid work experience by the time you graduate
Student Jean-Denis Quirion leaning on an Acura at the Montreal Auto Show

View from Behind the Wheel

Students from Georgian’s Automotive Business School of Canada showcased their skills and expertise at the Montreal Auto Show in January. Many were brand ambassadors for such companies as Acura, Lexus, Mercedes-Benz, Mazda, Lamborghini and McLaren. Read more...

Portrait of alumnus Jon Montgomery

Jon Montgomery

Public Speaker (Olympian) and Host of The Amazing Race Canada

Program:

Automotive Business (formerly Business Administration, Automotive Marketing)

Year:

2000


Jon is an Olympic gold medal winner and the host of CTV’s The Amazing Race Canada. But before that, his education at the Automotive Business School of Canada led him to work at a car dealership in Calgary. It also brought him to the Rocky Mountains, where he discovered skeleton racing. Read more...

Carol Meissner

Carol Meissner, BComm, MA, MBA, CPA, CGA is a former dealership controller who has spent that last 11 years as a full-time professor teaching financial accounting and dealership financial statement analysis. Read more...

Debbie Roberts

Specializing in legal, ethical and human rights issues, Debbie has several years teaching experience at the postsecondary level in a wide variety of subjects. Her PhD dissertation was entitled A Kantian Defense of Regulatory Law and Penalty: Consumer Protection in the Canadian Automotive Industry. Debbie teaches ABSC students Law and Ethics for the Automotive Industry. Read more...

Alan McGee

Alan joined the faculty of the Automotive Business School of Canada in 2003. Prior to joining Georgian College, Alan taught in university business programs, as well as working as a textbook supplement author. He earned a bachelor’s degree in psychology and a master’s degree in business administration in marketing in 1984. Read more...

Jim Smith

Jim joined the Automotive Business School of Canada (ABSC) as a full-time professor in December 2007. He came to Georgian from a 25-year career in the automotive industry and is proud to bring his extensive industry experience and passion into the classroom. Read more...

John Jackson

John Jackson has been involved with the automotive aftermarket since the 1980s when he took a contract with the Auto Parts Sectoral Training Council as a curriculum designer. After working in western Canada, he eventually joined the Canadian Automotive Institute, now the Automotive Business School of Canada (ABSC). He is an experienced faculty member at the ABSC and longtime humanist. Read more...

Karen Woods

Karen Woods is a full-time professor at the Automotive Business School of Canada (ABSC) at Georgian College. She has also taught general education courses in criminology and social sciences, as well as business courses related to management. Read more...

Danica Kelso

Danica began her career at Georgian College in 1990, developing, designing and delivering courses for the School of Engineering Technology in both the Mechanical and Environmental departments. She holds a Bachelor of Science and a Master of Science and is currently completing her PhD. Read more...

Oguz Morali

Dr. Oguz Morali holds an MBA, and a Ph.D. in Environmental Applied Science and Management. His research focuses on corporate sustainability and supply chain management. Read more...

Student Jean-Denis Quirion leaning on an Acura at the Montreal Auto Show

View from Behind the Wheel

Students from Georgian's Automotive Business School at the Montreal Auto Show

Students from Georgian’s Automotive Business School of Canada showcased their skills and expertise at the Montreal Auto Show in January. Many were brand ambassadors for such companies as Acura, Lexus, Mercedes-Benz, Mazda, Lamborghini and McLaren. Read more...

A Vice-President from CarProof stands at a podium in front of a powerpoint screen

CarProof Canada comes to ABSC

Automotive Business School of Canada (ABSC) students were fortunate enough to have CarProof Canada conduct an informative presentation in Rowntree Theatre in September, 2013. Read more...

David McClean and Lisa McCormick in a classroom

Auto show expert visits students

David McClean, Director of Marketing Services for the Canadian International Auto Show, was recently a guest speaker at the Automotive Business School of Canada. Read more...

Provincial executive directors from the Canadian Automobile Dealer Association stnading together

Association’s provincial executive directors visit the Automotive Business School of Canada

Provincial executive directors from the Canadian Automobile Dealers Association (CADA) visited the Automotive Business School of Canada on Feb. 12, 2013. A tour of the Barrie Campus provided the opportunity for them to see first-hand the extensive programs that Georgian has to offer. Read more...

From left to right: Rob Scott, Director of Training and Recruitment (2013 Auto Show Student Committee), presents a cheque to Gilda’s club staff members Katherine Speirs, Development and Fundraising Co-ordinator, and Deborah Loosemore, Managing Director.

Georgian auto show puts goodwill into gear

The Georgian College Auto Show, in partnership with Ford Canada’s Drive One For Your Community event, raised $580 for Gilda’s Club Simcoe Muskoka in Barrie. Read more...

A large group of students standing together

Field trip offers students a rare opportunity

Professors Dave Aves and Norm Smith took students on a field trip to Toronto Feb. 15, 2012 to provide them with a contemporary context of what’s happening in both the Canadian and global automotive sectors. Read more...

Neetika Sathe (left) from Nissan Canada shows Automotive Marketing student Brian Walsh (second from right) features of the LEAF electric vehicle at Georgian’s Canadian Automotive Institute.

It’s electric: Auto students check out new Nissan Leaf

Nissan Canada and PowerStream brought the Nissan LEAF, Nissan’s 100-per-cent, zero emission vehicle, to Georgian’s Barrie Campus for a discussion and demonstration on the evolution of the transportation and utility sectors. Read more...

Students examine what's under the open hood of a white car.

Georgian College Auto Show 2014 – Aspire, believe, succeed

More than 10,000 visitors enjoyed three gloriously sunny days at the auto show on the weekend. The event, held May 30 to June 1 at the Barrie Campus, was hosted by Georgian College and the Automotive Business School of Canada. Read more...

Matthew Garwood

Student named CTV’s Athlete of the Week

Second-year Automotive Business student Matt Gardwood was featured on CTV news as Barrie’s Athlete of the Week. Catch a peek of his interview. In 2012, Matt joined the Formula 1200 racing series. Whenever he leads a race, Matt donates $1 per lap to Muscular Dystrophy of Canada – “Laps for MD.” Read more...

A student puts the finishing shine on one of the vehicles

2013 Georgian College Auto Show

Over 15,000 people attended the 2013 Georgian College Auto Show held from May 31 to June 2. In its 28th year, the event invited people to dream about a new vehicle in a sales-free environment. Read more...

Portrait of alumnus Jon Montgomery

Jon Montgomery

Public Speaker (Olympian) and Host of The Amazing Race Canada

Program:

Automotive Business (formerly Business Administration, Automotive Marketing)

Year:

2000


Jon is an Olympic gold medal winner and the host of CTV’s The Amazing Race Canada. But before that, his education at the Automotive Business School of Canada led him to work at a car dealership in Calgary. It also brought him to the Rocky Mountains, where he discovered skeleton racing. Read more...

Alumnus Sebastien Guay stands in front of an Automotive Business School of Canada display

Sébastien Guay

Michelin Canada

Program:

Automotive Business (Formerly Business Administration - Automotive Marketing)

Year:

1999


The most important experience from the program for me was the transition from school into the industry and the variety of knowledge, experience and networking opportunities. Read more...

Smiling alumna Elyse Thorne stands in front of a car at the Montreal Auto Show

Elyse Thorne

Lincoln

Program:

Automotive Business (Formerly Business Administration - Automotive Marketing)

Year:

1999


What drives me most is passion for the cars, meeting and helping people, helping them with their new purchases. I chose automotive studies because I wanted to learn English and the car business. The co-op was a great hands-on experience; it prepared me for the real world. Read more...

Alumnus Jean-Daniel Bienvenue stands in front of a bright red Ferrari

Jean-Daniel Bienvenue

Ferrari Quebec

Program:

Automotive Business (Formerly Business Administration - Automotive Marketing)

Year:

2006


I like what I do because of my passion for cars, especially like Ferrari. When you combine passion with business you’ll love what you do and succeed. I like what I do because of my passion for cars, especially like Ferrari. When you combine passion with business, you’ll love what you do and succeed. Read more...

Alumnus Taylor Moffitt

Taylor Moffitt

Marketing Manager, Crosby Auto Group

Program:

Bachelor of Business (Automotive Management) (with honours)

Year:

2012


I did two out of four co-op terms here at Crosby, and always felt like part of the team. It’s a young, progressive organization, so when I was offered a full-time position before graduation, it was an easy decision. Read more...

Smiling alumnus Simon Brassard stands in front of the DuPropriAuto display at the Montreal Auto Show

Simon Brassard

DuPropriAuto

Program:

Automotive Business (Formerly Business Administration - Automotive Marketing)

Year:

1999


What excites me about the auto industry is evolution. The evolution of the auto industry never stops; it's amazing to see how fast it evolves. I chose automotive studies at Georgian College because it's the only course of its kind. In addition, the school's reputation is more than excellent. Read more...

Alumnus Andrew MacIver stands, arms crossed, wearing a Ride Tim polo.

Andrew MacIver

Co-owner, Ride Time/star of BNN’s Bargain Brothers

Program:

Automotive Business (formerly Business Administration - Automotive Marketing)

Year:

1996


I always understood the education would help me, but what I wasn’t told or didn’t understand, was that it’s the people you meet at school and alumni already in the business that would also be a huge asset. Read more...

Smiling alumnus Julia Pastore sits behind the wheel of a car

Julian Pastore

Dealer development co-ordinator, Mitsubishi Motor Sales of Canada Inc.

Program:

Automotive Business (Formerly Business Administration - Automotive Marketing) and Bachelor of Business (Automotive Management)


As someone who grew up with an overwhelming passion for cars, I began working in the industry at the age of 16. It wasn’t long before I encountered many alumni who introduced me to the excellent programs offered through the Automotive Business School of Canada. Read more...

Smiling alumnus Kristi Ferguson standing next to a Porsche logo

Kristi Ferguson

After Sales Marketing and Project Specialist, Porsche Cars Canada, Ltd.

Program:

Bachelor of Business (Automotive Management)


The skills I learned at Georgian help me in my job every day. Students in the Automotive Management program learn from the best. The instructors are industry professionals and share the connections students need to succeed. Read more...

alumna Alison Moody

Alison Moody

Management Trainee, Enterprise Rent-A-Car

Program:

Automotive Business (Formerly Business Administration - Automotive Marketing)

Year:

2012


Before starting at Enterprise Rent-A-Car, I was fortunate to be selected as one of five student directors on the Georgian College Auto Show Committee. As Director of Finance and Sponsorship, I helped plan and run the largest outdoor, student-run auto show in North America. Read more...

alumni Michael Piccinin leaning on a car

Michael Piccinin

Strategic Services Consultant, DealerSocket

Program:

Automotive Business, Automotive Marketing Qualifying Bridge, Bachelor of Business (Automotive Management)

Year:

2012


After high school, I tried studying generic marketing but it wasn’t for me. I dropped out, took a job as a journeyman at a car dealership, and instantly fell in love with the business. A few years later, I made the decision to come to the Automotive Business School of Canada. Read more...

Alumnus Neil Dunn in the mechanic's garage at his Active Green + Ross franchise

Neil Dunn

Owner/Operator, Active Green + Ross Bryne Drive

Program:

Automotive Business (formerly Automotive Marketing)

Year:

2010


In my third co-op, I was a service advisor at Active Green + Ross on Anne Street. We did everything from booking appointments to sourcing parts. At the end of my four months, I was offered a full-time job. I quickly climbed up to manager. A few years later, at age 26, I purchased my own franchise. Read more...

OMVIC is the regulator of motor vehicle sales in Ontario, OMVIC’s mandate is to maintain a fair and informed marketplace by protecting the rights of consumers, enhancing industry professionalism and ensuring fair, honest and open competition for registered motor vehicle dealers.

Learn more about OMVIC training at Georgian College.

For OMVIC inquiries please contact:

Phone: 705.722.1513 or 1.877.722.1513
Fax: 705.722.1524
Email: omvic@georgiancollege.ca

Enjoy a career in a dynamic industry! Canada is a nation on wheels, and the automotive industry is one of the country’s largest employers. Automotive Business School of Canada graduates work in many sectors of the automotive industry across Canada.

We are proud of our 90-plus per cent job placement rate in the automotive industry for the past 28 years. Graduates of our programs find career opportunities in various automotive sectors. Here is just a sample of where our grads are working:

Dealerships

  • Georgian Chevrolet, Buick, GMC
  • Pfaff Automotive Group
  • Paul Sadlon Motors
  • Autopark Superstore
  • Policaro Automotive Family
  • The Humberview Group

Aftermarket

  • Active Green & Ross
  • Canadian Tire
  • UAP/NAPA
  • Tenneco Automotive
  • Ideal Supply
  • Transbec

Finance and insurance

  • TD Auto Finance
  • Mercedes-Benz Canada Financial
  • Volvo Financial Services
  • BMW Canada Financial

E-Commerce and remarketing

  • E-Bay
  • Trader Corporation
  • Wheels.ca
  • SCI Marketview
  • Dealer Socket

Corporate and manufacturing head office

  • Porsche Canada
  • GM Canada
  • Toyota Canada
  • BMW Group Canada
  • Audi Volkswagen Canada
  • Ford Canada
  • Honda Canada
  • Subaru Canada
  • Hyundai Canada
  • Kia Canada

Marketing and event management

  • Integrated Automotive Group
  • Desperado Marketing
  • Automotive Driving Solutions
  • Charisma Marketing

Fleet management

  • ARI
  • ADESA
  • North Toronto Vehicle Auction
  • Manheim Canada
  • Ministry of Transportation
  • City of Ottawa

For inquiries please contact Joe Lauzon at (705) 728-1968 x 1234 or

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