Core to a successful event is conducting research in advance and planning accordingly. Students must conduct a needs assessment as a start for event planning. An understanding of the needs of event organizers and attendees determines factors such as the size and length of an event as well as the programming components and delivery format including such elements as sourcing and evaluating suppliers, and site survey and analysis. Students are expected to demonstrate an understanding of production schedules, timelines and the preparation of a comprehensive business plan.
Students registering for credit courses for the first time must declare a program at the point of registration. Declaring a program does not necessarily mean students must complete a program, individual courses may be taken for skill improvement and upgrading.