Marketing research is concerned primarily with the systematic gathering and analysis of primary and secondary information to significantly reduce uncertainity in major marketing problem areas. Participants will be exposed to problem definition, sampling, collecting, and interpreting data through discussion, case analysis, and group projects. This course is eligible of Prior Learning Assessent
PrerequisitesPost Secondary level MKTG 1000 Introduction to Marketing Minimum Grade of 50
Students registering for credit courses for the first time must declare a program at the point of registration. Declaring a program does not necessarily mean students must complete a program, individual courses may be taken for skill improvement and upgrading.