Marketing Research

Marketing Research

MKTG 2003

Marketing research is concerned primarily with the systematic gathering and analysis of primary and secondary information to significantly reduce uncertainity in major marketing problem areas. Participants will be exposed to problem definition, sampling, collecting, and interpreting data through discussion, case analysis, and group projects. This course is eligible of Prior Learning Assessent

Credits

3

Course Hours

42

Prerequisites

Post Secondary level MKTG 1000 Introduction to Marketing Minimum Grade of 50

Students registering for credit courses for the first time must declare a program at the point of registration. Declaring a program does not necessarily mean students must complete a program, individual courses may be taken for skill improvement and upgrading.

Contact parttimestudies@georgiancollege.ca or call 705.722.5149 for more information.