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Visitors flock to 30th annual Georgian College Auto Show

For the second consecutive year, Mother Nature provided three glorious days of sunshine for the Georgian College Auto Show. This beautiful weather brought out 11,055 visitors and record attendance at the Show and Shine on Sunday, with more than 50 vehicles participating.

We are very happy and proud to say that we had a great show with phenomenal student volunteers and exhibitors. The annual auction raised $3,812, with a portion of the proceeds going toward automotive scholarships. The Pfaff Autocross Track was another popular event, raising $1,585 for Camp Bucko.

The Electric Vehicle Experience featured seven vehicles that were test-driven by more than 150 guests, including an i3 brought in by BMW on Saturday. Sunday, two Tesla owners showed up to speak to the public and show off their amazing vehicles –both were the Tesla Model S; one was the first P85D in Canada!

Our students did an amazing job representing the automotive industry. We are pleased to recognize the following efforts from this year’s show:

  • Team of the Year – Toyota
  • Captain of the Year – Francis Botko, Fiat Chrysler Automobiles
  • Co-captain of the Year – Cole Watkins, Physical Resources
  • Ambassador of the Year – Davey Cloutier, Mitsubishi Motor Sales of Canada Inc.
  • Ambassador of the Year – Jon Smeenk, BMW Canada Inc.
  • Excellence Award – Nathan Jones, Nissan Canada Inc.
  • Excellence Award – Peter Conforti, Acura
  • Walk around winner – Bud Rier, Chevrolet, Buick, GMC, Cadillac

The 2015 Auto Show Committee thanks everyone who helped this year and supported the students. We have received numerous compliments on this year’s show– many visitors emphasized the students’ positive attitudes, professionalism and knowledge. Below are testimonials from a few of our delighted show visitors:

“We’ve just returned from the auto show! It was our first time visiting and we loved it my son said it was way better than the Toronto show which he found quite overwhelming.  We visited all of the tents and then had a fabulous lunch, which we thought was very good value and very tasty.”

 “I would just like to say thanks to you and your students for putting on a great show on the weekend. My son and I thoroughly enjoyed it. I have attended the Toronto international show many times, but stopped going a few years ago, as it is SO large and exhausting (especially with children in tow). Your show has a ‘just right’ feel to it. I’m looking forward to next year. Thanks again.”

 “My husband and I attended the Georgian College Auto Show and both of us were so impressed with the calibre of students in the Automotive program. They answered all our questions, were polite and showcased excellent customer service skills and displayed a professional appearance.”

 “Just wanted to tell you how impressed we were with the auto show. It was the first one we ever attended we thought the event was excellent. I was also pleased with all the accessibility features. The wooden stairs placed on the grassy slope were a great idea. The best part of all was the opportunity to try a lot of cars. We ended up buying a Kia product yesterday and that was a direct result of trying one of their cars at the show.

Rant to Rick

Come celebrate the 30th anniversary of the Georgian College Auto Show!

Friday, June 5: noon to 6 p.m.
Saturday, June 6: 10 a.m. to 6 p.m.
Sunday, June 7: 10 a.m. to 6 p.m.

ADMISSION
Daily: $7
Weekend: $15
Kids under 12 are free.

Don’t forget to stay up-to-date with all Auto Show news by following us on Facebook, Instagram and Twitter!

BMW Olympic logo

BMW is bringing the Olympic spirit to our Auto Show.

Saturday, June 6, 2015

11 a.m. – 2 p.m. – Dara Howell, Free Skiing

2 p.m. – 5 p.m. – Tonya Verbeek, Wrestling

Sunday, June 7, 2015

11 a.m. – 2 p.m. – Jason Burnett, Gymnastics, Trampoline

2 p.m. – 5 p.m. – Melanie Booth, Soccer

pfaff auto track

Pfaff Test Track

This year the Pfaff Test Track will provide the car enthusiast with an off-road experience. A variety of vehicles will be onsite to rev your engines. For a minimum donation of $5, you can have your own escorted test drive on the mini off-road track. All donations received will go to Camp Bucko. The 2014 Georgian Auto Show attendees enjoyed their test drives and donated a total of $1500 for Camp Bucko. We are looking forward to surpassing that for the 2015 Auto Show.

show and shine trophies

Auto Show auction (main stage) – Saturday, June 6 @ 1 p.m.

The Georgian College Auto Show annual auction is a popular event. Some of the items up for grabs this year are manufacturer merchandise, sports tickets, golf green fees, electronics and much more. Registration for the auction takes place at noon at the main stage.

electric vehicle experience

Electric Vehicle Experience

Plug ‘n Drive has returned for its second year to the Georgian College Auto Show and will be hosting the Electric Vehicle Experience. Auto Show visitors will have the opportunity to test drive an electric vehicle all weekend. Stay tuned for more details about the vehicles that will be available for your enjoyment.

batman and batmobile

Batman, Batmobile and friends

Have your picture taken with the Brampton Batman and the Batmobile – main stage.

The Brampton Batman will be at this year’s auto show . This is a great opportunity to meet the “Dark Knight” and have your picture taken with him and his wonderful vehicle. Batman will be bringing some of his cool friends with him.

SCI Ontario

Spinal Cord Injury Ontario

The Georgian College Auto Show Committee is proud to support Spinal Cord Injury of Ontario. On Friday, June 5, SCI Ontario will have a full complement of accessible vehicles on site for viewing.

Now Hiring

Student Director Committee positions currently available for the 2016 Georgian College Auto Show, June 3 – 5, 2016.

Student directors are leadership positions held by ABSC students for the 2016 Georgian College Auto Show. Directors work to engage students, exhibitors and suppliers in meaningful pursuits, while supporting the programming interests and advocacy platforms of the Automotive Business School of Canada and Auto Show Advisory Committee.

As resource providers, event planners, program developers, and creative designers, student directors contribute immensely to the overall student experience at Georgian College. The Auto Show Mentor Committee strives to develop its student directors into high performing leaders through ongoing job-training and professional development. Student directors are paid positions from Oct. 13, 2015 to July 8, 2016. Holding a student director position does require a fixed time commitment, but hours are flexible depending on academic duties (not including set-up days, show days and tear down).

Please note this position may qualify as a co-op placement if approved jointly by your program co-ordinator and co-operative education consultant.

Learn more about the benefits of taking part in the 2016 Auto Show.

Positions (detailed below):

Student Director – Marketing & Media Relations

Student Director – Performance & Sponsorship

Student Director – Site Management and Logistics

Student Director – Customer Experience

Student Director – Student Experience

The selection committee’s vision of an ideal auto show committee is one comprised of students from both the ABSC degree and diploma programs.

Qualifications:

  • Academic standing of 65% overall average with NO CO-OP or COURSE FAILURES – check with your program co-ordinator if you require clarification
  • Demonstrated ability and strong desire to work as a team member
  • Commitment to auto show duties until completion of contract
  • Willing to accept and complete pre-show and “team” responsibilities upon selection
  • Prior experience as an auto show captain or co-captain would be an asset
  • Must commit to auto show duties and responsibilities from Oct. 13, 2015 to July 8, 2016

Skills required:

  • Ability to co-ordinate and initiate events in a timely and organized manner
  • Demonstrated excellent written and oral communication skills
  • Demonstrated ability to multi-task and set priorities
  • Leadership
  • Creativity
  • Self-motivation
  • Problem-solving
  • Bilingualism an asset

Time commitment:

Expected time commitment for the position will vary over the term:

  • Average time commitment: 10-15 hours per week
  • The expected time commitment in the week leading up to the event, week of the event and week after the event will be 15-20 hours per week
  • The auto show weekend time commitment expected is from 7 a.m. to 7 p.m. daily (including set-up days, auto show days, tear down day)
  • The student director shall participate in the transition of responsibilities with their successor in the first month of the new student director term
  • Must attend all scheduled meetings and auto show related events throughout your paid employment
  • This role will be made a priority over all other employment commitments to ensure full participation with all auto show duties and responsibilities

How to apply:

Please send your application by email only, referencing which position you are interested in.

Please submit to:

Auto Show 2016 Selection Committee

c/o Katherina Symes, Auto Show Advisor

E200, Georgian College

One Georgian Drive, Barrie, Ontario L4M 3X9

katherina.symes@georgiancollege.ca

Please ensure you consider your skills and try to match them to the position for which you are applying; job descriptions for each position are available on Blackboard. Successful short-listed candidates will be asked to bring job-related references to the interview.

Only those selected candidates will be contacted for an interview.

Important dates:

Info session 1:  Tuesday, Aug. 11, 2015 @ 1 p.m. – Auto Show office

Info session 2: Tuesday, Sept. 15, 2015 @ 1 p.m. – Auto Show office

Application deadline:  Friday, Sept. 18, 2015 (No late applications accepted)

Interview date:  Thursday, Oct. 1, 2015 and/or Monday, Oct. 5, 2015

Position:              Auto Show Director – Customer Experience

Reports to:         Auto Show Mentor

 

Position summary

Working with your Auto Show Mentor, the incumbent is responsible for the co-ordination of show and community events. The incumbent sources and organizes the show events including live auction, Show & Shine and Pfaff Porsche race track; as well as being responsible for representing the Auto Show at community events. The incumbent will be responsible for the culinary village. The incumbent is also responsible for a division of automotive manufacturers.

Specific responsibilities

The incumbent:

  • In conjunction with the rest of the student committee, track all communication with the automotive manufacturers, exhibitor companies and ensures necessary information is accounted for and updated (i.e. contact information, exhibit space requirements, phone/fax/e-mail information, exhibitor company contact).
  • Contacts manufacturers to update contact information and exhibit space requirements
  • Co-ordinates the activities for the Kid Zone including manufacturer participation (packaging of activities, determining sponsorship price), volunteers, and arranging for Kid Zone suppliers
  • Working with the Auto Show Student Director – Site Management and Logistics, using the previous year’s site plan, organizes the layout for special events
  • Co-ordinate the Culinary Village with the Georgian College Culinary department, coordinating site/electrical requirements; organizes the layout in conjunction with JJL Events and arranges for tent and picnic tables
  • Work with RAP Program to develop, facilitate and review 2015 Georgian Auto Show Survey
  • Co-ordinates community promotion for the Auto Show by organizing participation in targeted special events( i.e. Winterfest, Motorama, Wasaga Beach Corvette Club, Elmvale Maple Syrup Festival, and Classic Car Clubs). This involves the compilation of a list of activities and a critical path indicating dates and assigned committee attendance
  • In conjunction with the Special Events Team, co-ordinates auction of automobile-related memorabilia. Meets with auctioneer Barb Richards to set auction goals and priorities
  • Co-ordinates Show and Shine
  • Co-ordinate lead capture initiatives including manufacturer leads and heat mapping
  • Contributes to team point calculation during auto show weekend
  • Send out thank you letters and highlights of the show to all contacts within 1 week following the show
  • In conjunction with the other student directors, ensure the office is cleaned
  • Participate in Advisory Committee presentations and other events to promote the show
  • Prepare final report and presentation

Position:              Auto Show Director – Site Management and Logistics

Reports to:         Auto Show Mentor

 

Position summary

Working with your Auto Show Mentor, the incumbent is responsible for all physical resources associated with the show. He/she works in co-operation with the Manager of Electrical Services and Georgian College Physical Resources staff as well as the Operations Manager from JJL Events. The incumbent is also responsible for a division of automotive manufacturers.

 

Specific responsibilities

The incumbent:

  • In conjunction with the rest of the student committee, track all communication with the automotive Manufacturers, exhibitor companies and ensures necessary information is accounted for and updated(i.e. Contact information, exhibit space requirements, phone/fax/e-mail information, exhibitor company contact)
  • Contacts manufacturers to update contact information and exhibit space requirements
  • Liaises with Kinsmen to organize gate details, including determines location and gates, wristbands/stamps, radios, signage, privacy policy information, programs, barricade setup etc.
  • Work with JJL Events to update the current site plan if necessary (eg. New manufacturer exhibitor)
  • Co-ordinates key collection and safeguarding of manufacturer vehicles during auto show weekend; develops and enforces a checklist to ensure all keys are accounted for during the weekend
  • Arranges for site inspections, permits and payment for the City of Barrie Building Inspector, Electrical Safety Authority and the Fire Marshall. This should be arranged early
  • Ensures all manufacturers are notified about strict Electrical Safety Authority guidelines, permits and certificates
  • Co-ordinates vehicle move-in and move-out
  • Monitors parking arrangements for College staff and visitors for the Wednesday and Thursday prior to the show, during the show, and the Monday following; providing staff to direct traffic
  • In co-ordination with JJL Events ensures all exhibitors have provided overall site plan and individual site plans for each manufacturer for Exhibitors Meeting in April
  • Organizes procedure for unloading and loading of cars
  • Organizes schedule and necessary equipment for washing of display vehicles
  • Working with the Auto Show Director –Sponsorship & Performance and using the previous year’s site plan, organizes the layout for performance area
  • Working with the Auto Show Director –Customer Experience and using the previous year’s site plan, organizes the layout for special events and activities
  • Determines electrical needs based on contracts and communicates this information to JJL Events and college physical resources staff
  • Supervises the student Physical Resources team in consultation with the Captain and Co-captain
  • Arranges for sound system and stage for auto show weekend; co-ordinates set-up of each
  • Determines the amount of fencing necessary, orders and installs it
  • Organizes the acquisition of golf carts/ATV’s and walkie-talkies for student committee site use
  • Completes an inventory all signs and orders any new signs
  • Co-ordinates security needs and logistics which include JPSI, Barrie City police and College security
  • Orders and returns garbage bins and large waste removal container
  • Ensures garbage bags are placed in containers prior to Friday; monitors and cleans up any garbage not placed in containers, particularly on Friday following the Student VIP Day
  • Ensures all exhibits have a fire extinguisher and exit signs
  • Orders and returns required number of table, chairs and skirts
  • Contributes to team point calculation during auto show weekend
  • Co-ordinate show tear-down
  • Send out thank you letters and highlights of the show to all contacts within 1 week following the show
  • In conjunction with the other student directors, ensure the office is cleaned
  • Participate in Advisory Committee presentations and other events to promote the show
  • Prepare final report and presentation

Position:              Auto Show Director – Performance & Sponsorship

Reports to:         Auto Show Mentor

 

Position summary

Working with your Auto Show Mentor, the incumbent is responsible finding vendors and organizing the performance area. The incumbent is responsible for contacting past sponsors and sourcing new sponsorship for the show. The incumbent is also responsible for a division of automotive manufacturers.

 

Specific responsibilities

The incumbent:

  • In conjunction with the rest of the student committee, track all communication with the automotive manufacturers, exhibitor companies and ensures necessary information is accounted for and updated (i.e. contact information, exhibit space requirements, phone/fax/e-mail information, exhibitor company contact)
    • Contacts manufacturers to update contact information and exhibit space requirements
  • Co-ordinates a large show attraction (Pfaff Auto Cross Track, Spinal Cord Injury of Ontario), that will generate attendance and financial contribution to a local charity of team choosing
  • Identify where sponsorship is required for special events and source new avenues of sponsorship to offset show expenses such as clothing, walkie-talkies, gators, golf carts, etc.
  • Research and develop a list of potential sponsors and performance area exhibitors
  • Develop and maintain relationships with existing and potential sponsorship clients and exhibitors
  • Utilize telephone, electronic and written correspondence and face-to-face meetings as tools in order to reach and exceed the sponsorship target
  • Keep precise records of conversations with all clients, sponsors and exhibitors
  • In conjunction with your Auto Show Mentor & Auto Show Advisor, issue contracts/request for space forms for exhibitors and sponsors. Will ensure that all payments and paperwork is signed and submitted prior to the show.
  • Working with the Auto Show Student Director – Site Management and Logistic, using the previous year’s site plan, organizes the layout for performance area
  • Working with the Auto Show Student Director – Student Experience, create a thank you package for all student volunteers by getting items sponsored
  • Contributes to team point calculation during auto show weekend
  • Send out thank you letters and highlights of the show to all contacts within 1 week following the show
  • In conjunction with the other student directors, ensure the office is cleaned
  • Participate in Advisory Committee presentations and other events to promote the show
  • Prepare final report and presentation

Position:              Auto Show Director – Marketing & Media Relations

Reports to:         Auto Show Mentor

 

Position summary

Working with your Auto Show Mentor, the incumbent co-ordinates all Auto Show advertising design, sales and promotion, media relations, website, social media and internal and external communications. The incumbent works with the company printing the program to co-ordinate editorial copy. The incumbent is also responsible for a division of automotive manufacturers.

 

Specific responsibilities

The incumbent:

  • In conjunction with the rest of the student committee, track all communication with the automotive manufacturers, exhibitor companies and ensures necessary information is accounted for and updated (i.e. Contact information, exhibit space requirements, phone/fax/e-mail information, exhibitor company contact)
  • Contacts manufacturers to update contact information and exhibit space requirements
  • Updates the media plan for the year
  • Update website and social media sites, increasing profile, and recognizing sponsors, exhibitors, food vendors etc.
  • Create a social media plan including how to increase traffic on our social media sites, (more followers, more likes on Facebook)
  • Works with graphic designer to produce/print exhibitor kits, letterhead, business cards, poster and billboard
  • Determines placement of all ads. Confirms design, production and placement in conjunction with the ABSC marketing officer, updates show survey, arranges for distribution and collection
  • Co-ordinates with your mentor and Auto Show Manager, the editorial copy and production of the auto show program; ensures all deadlines are met
  • Distributes exhibitor/vendor updates. This is initially on a monthly basis, however, closer to the show they are distributed on a weekly or as needed basis
  • Co-ordinates public relations activities including news releases, public service announcements and other unpaid promotion
  • Arranges for a photographer to take pictures throughout the entire auto show weekend of all events, activities and teams
  • Works closely with local television station to prepare the 30-second commercial (if in media plan)
  • Acts as media spokesperson for the show, before and after the show
  • In conjunction with the Auto Show Student Director – Student Experience organizes poster distribution prepares announcements promoting show activities for the special events team during auto show weekend and ensures they are broadcast
  • Contributes to team point calculation during auto show weekend
  • In conjunction with the Auto Show Manager, co-ordinate and host opening ceremonies including arranging for special photo opportunities, emcee remarks, platform party guests, and program
  • Prepares the PowerPoint presentation for the exhibitors’ meeting; ensures all manufacturers, appropriate exhibitors and other guests are invited to the meeting
  • Send out thank you letters and highlights of the show to all contacts within one week following the show
  • In conjunction with the other student directors, ensure the office is cleaned
  • Participate in advisory committee presentations and other events to promote the show
  • Prepare final report and presentation

Position:              Auto Show Director – Student Experience

Reports to:         Auto Show Mentor

 

Position summary

Working with your Auto Show Mentor, the incumbent is responsible for co-ordinating student teams for the auto show as well as support events including product training, customer service training, team building events, the point system, and team management. The incumbent will also ensure the contact sheet for manufacturers and other exhibitors is up-to-date. The incumbent is also responsible for a division of automotive manufacturers.

 

Specific responsibilities

The incumbent:

  • Provide information sessions with ABSC Faculty Member to ABSC classes to recruit students
  • In conjunction with the rest of the student committee, track all communication with the automotive manufacturers, exhibitor companies and ensures necessary information is accounted for and updated (i.e. contact information, exhibit space requirements, phone/fax/e-mail information, exhibitor company contact)
    • Contacts manufacturers to update contact information and exhibit space requirements
  • Meets with students at general assemblies to discuss show details and team involvement/objectives
  • Co-ordinates selection process for various manufacturer and support teams, including the selection of captains and co-captains
  • Sends out regular communication to captains/co-captains about auto show; send out daily communication during the week of the show
  • Identify gaps in program areas, student life issues, and initiatives where programs and services would support and enhance student engagement and learning.
  • Develop and deliver new student experiences throughout the school year
  • Coordinates product training sessions through consultation with the team captains and co-captains by contacting manufacturers to determine dates for their training sessions, collateral materials they have available and promotional/incentive items they can supply for the student teams
  • Leads daily prep rallies for before and after each show day
  • Create a volunteer package – requirements of a volunteer, role descriptions (captain/co-captain/ambassador)
  • Create a confidential team directory and database to use for text messaging app
  • Arranges name tags for student teams
  • Responsible for the promotional and support team clothing purchases and inventory
  • Reviews/updates criteria for team points system and presents to advisory committee
  • Organize sponsored lunch during set-up for student teams
  • Arrange mystery shoppers for auto show weekend, six-point walk-around (French and English) and co-ordinates team points system from student committee; ensures points are tallied on a daily basis
  • Arrange for individual and team prizes for points competition; update trophies
  • Liaise with Georgian College awards office to determine annual endowment winner(s)
  • Send out thank you letters and highlights of the show to all contacts within 1 week following the show
  • In conjunction with the other student directors, ensure the office is cleaned
  • Participate in Advisory Committee presentations and other events to promote the show
  • Prepare final report and presentation

Acura

Cadillac Logo

Chevrolet Logo

GMC Logo

 

FCA Logo

 

 

JLR Logo

FordMercedez Benz Logo

Mazda

Mazda

Nissan

KIA Motors

Lexus

Mercedes-Benz Canada

Porsche

BMW LogoSubaru

Scion

Toyota

Honda

Hyundai

Volks Wagen Canada

2015 AUTO SHOW SCHEDULE

Friday, June 5

  • 11 a.m.: opening ceremonies (main stage)
  • Noon: show opens
  • 6 p.m.: show closes

 Saturday, June 6

  • 10 a.m.: Show opens
  • Noon: Registration for auction (main stage)
  • 1 p.m.: Auction (main stage)
  • 3 p.m.: Show and Shine People’s Choice Award presentation (main stage)
  • 6 p.m.: Show closes

Sunday, June 7

  • 10 a.m.: Show opens
  • 3 p.m.: Show and Shine People’s Choice Award presentation
  • 6 p.m.: Show closes

Special attractions Friday include

  • Spinal Cord Injury Ontario – Accessible vehicle display
  • Free admission on Friday, June 5, for all Simcoe County emergency personnel and Base Borden staff (proper identification required)

Special attractions Saturday and Sunday may include

  • Brampton Batman, Batmobile and friends (main stage area)
  • Pfaff Test Track
  • Electric Vehicle Experience (Lot 5)
  • Show and Shine People’s Choice Awards – be sure to vote for your favourite vehicle!

If you are interested in sponsoring the 2015 Georgian College Auto Show, please let us know. We would be happy to discuss opportunities with you.

 

A big thank you to the Georgian College Students’ Association for sponsoring our committee clothing this year.

GCSA

Tricor Automotive Group Inc.

ibc

 

TADA Logo

 

Global Automakers Logo

curbex logo
OMVIC Logo
Plug n drive
SCI Ontario

B101

 

Rock 95

 

Muskoka_6x3_Sticker_fin_ol

 

dock

KOOL FM logo 2

 

life100.3

mister transmission logo

QuenchBuggy_logo
Pfaff Auto Partners

 

telequip logo

jjlelogo

 

MarioDesign 3D Logo

 

SCI MArketview
Envisage Logo

Dealerlogic Solutions

Questions or comments may be directed to

2015 Georgian College Auto Show Committee
One Georgian Drive
Barrie, ON
L4M 3X9

Auto Show hotline: 705.722.5161

autoshow@georgiancollege.ca

https://www.facebook.com/gcautoshow

View map, get directions

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