Applied Marketing Research
MKTG 2028 - CRN 30051
 Credit

This course will help students apply the theory of sound marketing research to understand its importance in the managerial decision-making process and apply current techniques to collect, record, and analyze data relating to marketing problems.  The emphasis is on preparing and executing a research study for industry.  It involves the specific delineation of problems, design of a research proposal, collection of secondary and primary data(both qualitative and quantitative), interpretation of research findings and presentation of the results for management action.

• Applicable Major:
  BADM, BAMK, BMKN, BMKT, BSTM, BUSG, BUSN, OFAE
• In class equivalent:
  MKTG2003 Marketing Research
• Prerequisite:
  MKTG1011 or equivalent
• Fee:
  $385.84(Textbook Not Included)
• Start/End Date:
  May 14/2010 - August 20/2010
• Final Exam:
   Yes

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Business Law 1
LAWS 2031 - CRN 30053
 Credit

This course prepares students for a business environment increasingly impacted by laws.  It will teach students to have an appreciation for how laws must be understood and used by management in the conduct of business and provide them with an ability to analyze a business situation from a general legal perspective.  Emphasis will be placed on intellectual property, employment law, contracts and contract negotiation, business organizations and the law relating to Internet usage.

• Applicable Major:
  AUTO, AVIA, BAAC, BACN, BACT, BADM, BAHR, BAIS, BAMK, BMKN, BMKT, BSTU, BUIS, BUSG, BUSN, COPA, COPR, GOLF, OFAE
• In class equivalent:
  LAWS2000 Business Law
• Prerequisite:
   None
• Fee:
  $366.10(Textbook Not Included)
• Start/End Date:
  May 14/2010 - August 20/2010
• Final Exam:
   Yes

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E-Business & Supply Chain Management
MKTG 2027 - CRN 30113
 Credit

This course examines the theoretical and practical nature of electronic and traditional supply chain management and the different logistic flows from a marketing perspective.  Students investigate all aspects of procurement, delivery, JIT methods, storage, handling of materials and relationship marketing.  from the electronic supply chain approach this course will cover the use of the Internet, Intranet, Extranet within the supply chain channel as well as an overview of VAN, EPS, ERP, EDI, CRM and electronic commerce.  Students examine how e-Business can improve business processes as it relates to supply chain management focusing on developing strategic partnerships with suppliers and strong relationships with customers.

• Applicable Major:
  BADM, BAMK, BLOG, BUSG, BUSN
• In class equivalent:
  MKTG2023 Supply Chain Management
• Prerequisite:
  MKTG2004 Introduction to Logistics
• Fee:
  $385.84(Textbook Not Included)
• Start/End Date:
  May 14/2010 - August 20/2010
• Final Exam:
   Yes

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Finance & Accounting Math
MATH 1023 - CRN 30052
 Credit

This course introduces the student tot he concepts and procedures of the time value of money calculations used in Mathematics of Finance.  It covers topics in simple interest, compound interest, simple and general annuities, bonds and cost-benefit analysis.

• Applicable Major:
  AUTF, AUTO, BAAC, BACN, BACT, BADM, BAHR, BAIS, BAMK, BLOG, BMKN, BMKT, BSTU, BUIS, BUSG, BUSN, COPA, COPR, OFAE, OFAG, OFAL, OFAM
• In class equivalent:
  MATH1002 Math of Finance
• Prerequisite:
   None
• Fee:
  $438.48(Textbook Not Included)
• Start/End Date:
  May 14/2010 - August 20/2010
• Final Exam:
  Yes (Student MUST pass final exam to pass course)

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Global Logistics
MKTG 2026 - CRN 30055
 Credit

This course looks at the forces of globalization in the field of logistics.  Students will explore the strategic framework of transporting goods across international boundaries, research on the evolving concepts of the international supply chain network and calculate the risks involved with global operations, specifically towards the transportation and distribution industry.  The course involves research into shipping goods to an international destination and mapping out performances measures towards the best method for the shipment of these goods.

• Applicable Major:
  BADM, BAMK, BLOG, BUSG, BUSN
• In class equivalent:
  MKTG2024 International Logistics
• Prerequisite:
  MKTG2004 Introduction to Logistics
• Fee:
  $366.10(Textbook Not Included)
• Start/End Date:
  May 14/2010 - August 20/2010
• Final Exam:
   Yes

Management Principles
MGMT 2010 - CRN 30049
 Credit

This course focuses on the development of modern management, organizational theory, the processes of planning, organizing, directing and controlling, communications, behavioural strategies and techniques, ethical and social responsibilities in the practice of management, and an overview of human relations.

• Applicable Major:
  AUTF, AUTO, BAAC, BACN, BACT, BADM, BAHR, BAIS, BAMK, BMKN, BMKT, BUIS, BUSG, BUSN, COPA, COPR, HADM, OFAE, TOUR
• In class equivalent:
  MGMT2001 Principles of Management
• Prerequisite:
   none
• Fee:
  $366.10(Textbook Not Included)
• Start/End Date:
  May 14/2010 - August 20/2010
• Final Exam:
   Yes

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Marketing I
MKTG 1011 - CRN 30045
 Credit

This course is designed to provide students with an overview of the marketing functions used within an organization as they relate to the consumer. The key tools which form the foundation for the understanding of these marketing functions will be introduced and developed at an introductory level in this course. These tools include: environmental scanning, the ability to identify and segment markets considering the environmental impact, creating a customer profile, understanding the importance of market research, and understanding the development of a coordinated marketing program.

• Applicable Major:
  ADVE, AUTO, AUTF, BAAC, BACN, BACT, BADM, BAMK, BMKN, BUSN, BUSG, BMKT, GOLF, AVIA, CULN, CMAP, TOUR, HROP, HRAD, SKIR, TOUS, TRVL, HADM, OFAE, SKIF
• In class equivalent:
  MKTG1000 Introduction to Marketing
• Prerequisite:
   None
• Fee:
  $366.10(Textbook Not Included)
• Start/End Date:
  May 14/2010 - August 20/2010
• Final Exam:
   Yes

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Marketing 2
MKTG 2020 - CRN 30040
 Credit

This course has been designed to help students develop an understanding of the marketing activities of the business-to-business environment, as well as to enhance decision-making skills. The emphasis is on the marketing strategy elements used when one organization markets to another organization. This can include profit-organizations in private sector industries, as well as governments and institutions, in both traditional and e-Business environments. It is expected that students studying in this course will have demonstrated the marketing outcomes/competencies from MKTG2301 and will be knowledgeable in these areas. Students will learn the importance of knowing industry and competitive environment and will demonstrate knowledge of how to apply the suite of marketing tools to various business marketing situations.

• Applicable Major:
  ADVE, AUTF, AUTO, BADM, BAIS, BMKN, BMKT, BCAS, BUSG, OFAE
• In class equivalent:
  MKTG1001 Planning the Marketing Strategy
• Prerequisite:
   None
• Fee:
  $385.84(Textbook Not Included)
• Start/End Date:
  May 14/2010 - August 20/2010
• Final Exam:
   Yes

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Marketing on the World Wide Web
MKTG2019 - CRN 30027
 Credit

Students explore marketing principles in the context of the Web, including how segmentation, target marketing and positioning are executed. This online course also explores the unique dimensions of product, pricing, place and promotion on the Web.

• Applicable Major:
  ADVE, AUTO, AUTF, BADM, BAIS, BAMK,BMKN, BMKT, BSTM, BUIS, BUSG, COPA, COPR
• In class equivalent:
  MKTG2001 Marketing on the Web
• Prerequisite:
  MKTG1011 Marketing 1 or equivalent
• Fee:
  $346.36(Textbook Not Included)
• Start/End Date:
  May 14/2010 - August 20/2010
• Final Exam:
   No

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Material and Operations Management
MGMT 2009 - CRN 30050
 Credit

The course examines topics in one of the three business core subject areas, mainly operations.  Students completing this course will have an in-depth knowledge of the responsibilities and current tools of operations managers in manufacturing and non-manufacturing organizations.  coverage includes inventory management, JIT, MRP, ERP, Intro to SAP, Quality Management, Process Improvement and Project Management.

• Applicable Major:
  AUTF, AUTO, BAAC, BADM, BAHR, BAMK, BLOG, BMKN, BMKT, BSTL, BUSG, BUSN, OFAE
• In class equivalent:
  MGMT2000 Production & Operations Management
• Prerequisite:
   None
• Fee:
  $366.10(Textbook Not Included)
• Start/End Date:
  May 14/2010 - August 20/2010
• Final Exam:
   Yes

Small Business & Entrepreneurship
BUSI 2012 - CRN 30048
 Credit

This course is designed to provide the student with an introduction to small business and entrepreneurship and to help develop certain entrepreneurial success skills which are important for small business ownership.  the student will develop a general knowledge of the historical and political context of small business in Canada and of the major functional areas of business management.

• Applicable Major:
  ADVE, AUTF, AUTO, BAAC, BACN, BACT, BADM, BAHR, BAIS, BAMK, BCAC, BMKN, BMKT, BSTU, BUIS, BUSG, BUSN, COPA, COPR, CULN, GOLF, HADM, HMGT, OFAE, OPTI, SKIR, TOUR, TRVL
• In class equivalent:
  BUSI2000 Entrepreneurship and Small Business
• Prerequisite:
   None
• Fee:
  $530.60(Textbook Not Included)
• Start/End Date:
  May 14/2010 - August 20/2010
• Final Exam:
   Yes

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Statistics
STAT 2004 - CRN 30028
 Credit

This is an introductory course in statistics. It covers the following topics: introduction to statistics; organization and graphing of data; measures of location; measures of variation; probability distributions; sampling distributions; confidence intervals; hypothesis testing; statistical process control; Chi-square distribution; regression and correlation. The software package Minitab is used.

• Applicable Major:
  AUTF, AUTO, BADM, BAAC, BACN, BACT, BAIS, BAKN, BAMK, BMKT, BUIS, BUSG, BUSN, BSTU, COPA, COPR, ENVR, OFAE
• In class equivalent:
  STAT2000 Statistics
• Prerequisites:
   None
• Computer Software Requirements:
  The software for this course purchased with the textbook will not operate on a MAC computer. DVD drive is required. High speed Internet is recommended.
• Fee:
  $438.48(Textbook Not Included)
• Start/End Date:
  May 14/2010 - August 20/2010
• Final Exam:
   Yes