AUTO Business Admin - Automotive Marketing (English)
World of wheels
This six semester, three-year co-op diploma program prepares individuals who expect to assume entry-level positions in dealerships, in the aftermarket, finance sector, marketing companies, or to become entrepreneurs in the auto industry. This program focuses on the retail business side of the auto industry with an emphasis on marketing.
The first year of the program consists of introductory-level courses in business and the automotive industry. The second and third years offer a wide variety of specialized courses in automotive dealerships, the aftermarket sector of the industry and advanced business courses.
What's Special
Our close connections with the automotive industry in Canada can't be found anywhere else. The Canadian Automotive Institute (CAI) was formed at Georgian in 1985. The CAI has seen top industry representatives lend their expertise to our automotive programs. Labs are a substantial part of the program and the student-run Auto Show is the largest outdoor lab of its kind in Canada.
Careers
Graduates of this program will find career opportunities in the following automotive sectors: Dealership, Aftermarket, Finance and Insurance, E-commerce, Corporate and Manufacturing Head Office, Wholesale - Import and Export, Marketing and Event Management.
The Canadian Automotive Institute proudly boasts a 98 per cent grad placement rate in this program! Graduates are prepared for positions in virtually any sector of the automotive industry.