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program categories >> B's in alphabetical list

Description

Georgian's three-year, Co-op, Business Administration program is as diverse as business itself. Mandatory courses provide you with the fundamental knowledge and skills for success in business and management. The broad range of choice provides you with the opportunity to tailor your diploma to your unique interests and career goals. You can choose from subjects such as accounting, payroll, finance, computers, advertising, marketing, logistics, human Resource, small business, entrepreneurship, and international business. The third year provides you the opportunity to broaden your options, to include management, leadership and the completion of external certification course requirements.

All business students (General, Accounting, Human Resources, Logistics and Marketing in any of the two or three year programs) share a common first semester, taking four mandatory business courses, one communications course, and one general education course. This common semester provides you with the flexibility to change your major at the end of your first semester with ease. The common first semester includes:

Code and Course Name

ACCT 1000 Financial Accounting Principles 1

BUSI 1001 Organizational Behaviour

COMM 1000 College Communications

or COMM 1001 Communications at Work

MKTG 1000 Introduction to Marketing

MATH 1002 Mathematics of Finance

General Education Elective

Career Opportunities

Career opportunities include, but are not limited to, management trainee/manager, sales/sales management, personnel officer/manager in addition to entrepreneurial opportunities. Employers include banks, finance, trust and insurance companies, computer firms, government ministries and agencies, producers of consumer and industrial products, wholesalers, retailers, private companies and non-profit organizations.

Program Learning Outcomes

The graduate has reliably demonstrated the ability to:

• communicate business-related information persuasively and accurately in oral, written, and graphic formats;
• work in a manner consistent with law and professional standards, practices, and protocols;
• develop customer-service strategies to meet the needs of internal and external customers;
• apply strategies to creatively organize, lead, and assume the risks of an organization;
• apply knowledge of the human Resource function to the management of an organization;
• apply knowledge of the marketing function to the management of an organization;
• apply accounting and financial knowledge to the management of an organization;
• apply knowledge of operations management to the management of an organization;
• apply computer skills and knowledge of information technology to support the management of an organization;
• take into account the interrelationship among the functional areas of a business;
• work effectively with co-workers, supervisors, and others;
• apply research skills to gather, interpret, analyze, and evaluate data from primary and secondary sources;
• apply creative problem-solving skills to address business problems and opportunities;
• develop strategies for personal and professional development to manage job stress, enhance work performance, and maximize career opportunities;
• apply time management and organizational skills to facilitate the completion of tasks and to meet deadlines in a business environment;
• take into account the impact of the economic, social, political, and cultural variables which affect a business operation;
• apply leadership and management knowledge and skills to assist in the planning, directing, and controlling of an organization;
• plan, prepare, and deliver a variety of presentations;
• develop a business plan in collaboration with others;
• communicate clearly, concisely, and correctly in the written, spoken, and visual form that fulfills the purpose and meets the needs of audiences;
• reframe information, ideas, and concepts using the narrative, visual, numerical, and symbolic representations which demonstrate understanding;
• apply a wide variety of mathematical techniques with the degree of accuracy required to solve problems and make decisions;
• use a variety of computer hardware and software and other technological tools appropriate and necessary to the performance of tasks;
• interact with others in groups or teams in ways that contribute to effective working relationships and the achievement of goals;
• evaluate her or his own thinking throughout the steps and processes used in problem solving and decision making;
• collect, analyze, and organize relevant and necessary information from a variety of sources;
• evaluate the validity of arguments based on qualitative and quantitative information in order to accept or challenge the findings of others;
• create innovative strategies and/or products that meet identified needs;
• manage the use of time and other Resource to attain personal and/or project-related goals;
• take responsibility for her or his own actions and decisions;
• adapt to new situations and demands by applying and/or updating her or his knowledge and skills;
• represent her or his skills, knowledge, and experience realistically for personal and employment purposes.
• By enrolling in Business Administration, you can select from a diverse range of subjects including marketing, accounting, human Resource and computers. You can concurrently complete the Human Resource Management Certificate of Achievement by taking the right combination of required courses.

Practical Experience

Co-operative Education is a mandatory component of all Co-op programs at Georgian College; it has been designed as a process by which students integrate their academic education with paid work experience related to their program of study. This integration affects much more than simply earning a salary, including the adjustment to the work environment and the development of professionalism. It also reinforces skills and theory learned during academic semesters, develops professional contacts, job knowledge and career paths, improves human relations and communication skills and promotes personal maturity and financial independence.

Students are required to register, attend and participate in their scheduled co-operative education classes. These classes are scheduled for all first year students and are expected to be completed in order to proceed successfully to their first co-op work experience. To ensure students are eligible to proceed onto any co-op work experience students should refer to Promotional Status and Eligibility for Co-op as outlined in the College Calendar. Co-op policies and procedures can be located on our website: www.georgianc.on.ca/careers/for-students/

Georgian College follows the Co-operative Education guidelines set out by the Canadian Association for Co-operative Education (CAFCE) and Education at Work Ontario (EWO) by supporting the learning outcomes designed for the program specific graduate profile and curriculum as set out by the Ministry of Training, Colleges and Universities.

Program Progression

Fall Intake

Sem 1 - Fall 2011

Sem 2 - Winter 2012

Work Term 1 - Summer 2012

Sem 3 - Fall 2012

Work Term 2 - Winter 2013

Sem 4 - Summer 2013

Work Term 3 - Fall 2013

Sem 5 - Winter 2014

Sem 6 - Summer 2014

Winter Intake

Sem 1 - Winter 2012

SEm 2 - Summer 2012

Sem 3 - Fall 2012

Work Term 1 - Winter 2013

Sem 4 - Summer 2013

Work Term 2 - Fall 2013

Sem 5 - Winter 2014

Sem 6 - Summer 2014

Work Term 3 - Fall 2014

Note: To confirm Winter (January) start, contact the Office of the Registrar.

Articulation Agreements

A number of articulation agreements have been negotiated with universities and other institutions across Canada, North America and internationally. These agreements are assessed, revised and updated on a regular basis. Information can also be found on Georgian's website at www.georgianc.on.ca/cademics/articulations/.

External Recognition

Certificate of Achievement in Human Resource

Georgian College offers a Certificate of Achievement in Human Resource Management. Business Administration students can work towards the Certificate of Achievement in Human Resource Management by choosing the right combination of courses. For complete details, please call the Program Manager at (705) 728-1968 extension 1140.

Human Resources Professional Association (HRPA)

Students interested in obtaining the Certified Human Resources Professional (CHRP) designation through the Human Resources Professionals Association (HRPA) must successfully complete nine courses before registering for the National Knowledge Exam (NKE). These academic course requirements comprise the core human resources competencies:

An average of 70% is required in the above nine courses with no individual course achieving lower than 65%.

As of August 2010 students wishing to obtain their CHRP, will need to further their studies to obtain a university degree. Students should also refer to Degree Required for Future Certification Candidates for more information, see HRPA's website at /www.hrpa.org/HRPA/Certification/.

HRPA Requirements Georgian Course Equivalencies

Human Resources Management HURM 1000 Human Resources Management

Foundations

Organizational Behaviour BUSI 1001 Organizational Behaviour

Finance and Accounting ACCT 1003 Finance and Accounting

Training and Development HURM 1006 Training and Development

Occupational Health and Safety HURM 1001 Occupational Health and Safety

Employee and Labour Relations HURM 1002 Labour Relations

Human Resources Planning HURM 1005 Human Resources Planning

Compensation HURM 1004 Compensation

Staffing HURM 1007 Recruitment and Selection

The Canadian Institute of Marketing (CIM)

The Canadian Institute of Marketing is the authorized professional organization representing marketing management in Canada. Providing you have completed the required courses and meet their eligibility requirements, you can acquire the professional designation of Graduate of The Canadian Institute of Marketing (G.C.Inst.M.). For further information, contact the Program Co-ordinator at (705) 728-1968, ext. 1488.

In order to be eligible for the CIM designation you must successfully complete the following courses:

CIM Requirements Georgian Course Equivalents

Marketing: An Introduction MKTG1000 Introduction to Marketing

MKTG1001 Planning the Marketing Strategy

Advertising & Sales Promotion ADVE1004 Advertising

International Marketing MKTG2011 International Marketing

Communications COMM1007 Oral Presentations

Marketing Planning MKTG2000 Writing the Marketing Plan

MKTG2012 Marketing Management

Marketing Research MKTG2003 Marketing Research

MKTG2005 Research Project

Sales Management MKTG2010 Sales Management

Business Strategy MGMT3001 Managerial Decision Making

Canadian Professional Sales Association (CPSA)

If you are interested in a career in sales, you can acquire the Canadian Professional Sales designation. You must complete the following:

CPSA Requirements Georgian Course Equivalent

Communications COMM1001 Communications at Work

COMM1007 Oral Presentations

Marketing MKTG1000 Introduction to Marketing

MKTG1001 Planning the Marketing Strategy

Consultative Selling & Relationship Building MKTG1003 Personal Selling

Options (2 of 4)

Sales Administration MKTG2010 Sales Management

Sales & Technology COMP1003 Microcomputer Applications

Business Acumen (1 of 2) LAWS2000 Business Law or

MGMT3001 Managerial Decision Making

Canadian Payroll Association (CPA)

If you are interested in a career in payroll, you can acquire the first level course requirements for the Canadian Payroll Association's certification requirements

Canadian Payroll Association Georgian Course Equivalent

Payroll Compliance Legislation BUSI 1007 Payroll Compliance

Payroll Fundamentals 1 BUSI 1008 Payroll Fundamentals 1

Introduction to Accounting ACCT 1000 Financial Accounting Principles 1

Payroll Fundamentals 2 BUSI 1009 Payroll Fundamentals 2

Internal Recognition

Certificates of Achievement in Business Studies

Georgian College offers a number of Certificates of Achievement in Business Studies. Students can work towards any one or several of the Certificates of Achievement, in conjunction with their diploma, by choosing the right combination of courses. Since the number of available Certificates of Achievement is under constant review, for complete details, please call the Program Manager at (705) 728-1968 extension 1140, or refer to the College web site http://www.georgianc.on.ca.

Admission Requirements

Applicants following the OSS curriculum must have an Ontario Secondary School Diploma (OSSD - 30 credits) or equivalent. Applicants following the OSS curriculum must also have Grade 12 English (C) or (U) (ENG4C, ENG4U) and any Grade 11* or 12 College Mathematics (MBF3C, MAP4C or MCT4C), or any Grade 11* or 12 University Mathematics.

*Minimum of 60% in Grade 11 College Mathematics (MBF3C) or any Grade 11 University Mathematics.

Applicants who are 19 years of age or over by the first day of classes, and who lack the academic entrance qualifications, may be considered for entrance to an appropriate post-secondary diploma or certificate program as mature applicants. Each applicant will be considered on an individual basis and acceptance will be determined by counselling, Communication Placement Assessment (CPA), previous post-secondary education and evaluation of experience. Some programs also have specific prerequisite requirements that must be met prior to admission. Mature applicants must meet all program specific prerequisites. Those applying as mature students and having no documentation of Grade 12 education must supply, if required, proof of age, such as a copy of an official birth certificate or driver's licence. Refer to Section 2.5 and 2.6 of the Academic Calendar for further details.

Graduation Requirements

16 Mandatory Courses

2 Communications Courses

13 Optional Courses - includes 1 additional Communications requirement

5 General Education Courses

3 Co-op Work Terms

Graduation Eligibility

To graduate from this program, the passing weighted average for promotion through each semester, from year to year and to graduate is 60%. Additionally, a student must attain a minimum of 50% or a letter grade of P (Pass) or S (Satisfactory) in each course in each semester.

Mandatory

ACCT1000 Financial Accounting Principles 1

BUSI1001 Introduction to Organizational Behaviour

BUSI1011 Professional Business Practices

BUSI2000 Entrepreneurship and Small Business

COMP1003 Microcomputer Applications

ECON1000 Microeconomics

ECON2000 Macroeconomics

FNCE2000 Business Finance

HURM1000 Human Resource Management Foundations

LAWS2000 Business Law

MATH1002 Mathematics of Finance

MGMT2000 Production and Operations Management

MGMT2001 Principles of Management

MGMT3001 Managerial Decision Making

MKTG1000 Introduction to Marketing

STAT2000 Statistics 1

Options

Select l2 of the following:

ACCT1001 Financial Accounting Principles 2

ACCT1002 Computerized Accounting

ACCT1003 Finance and Accounting

ACCT2000 Cost Accounting 2

ACCT2001 Intermediate Accounting 1

ACCT2002 Intermediate Accounting 2

ACCT2003 Cost Accounting 1

ACCT2004 Dealership Accounting

ACCT3000 Advanced Financial Accounting

ACCT3002 Advanced Computerized Accounting

ACCT3003 Intermediate Accounting 3

ACCT3004 Accounting Information Systems

ADVE1000 Foundations of Advertising

ADVE1001 Advertising Design

ADVE1002 Business of Advertising

ADVE1003 Copywriting

ADVE1004 Advertising

ADVE2000 Media Management

ADVE2001 Integrated Marketing Communications

ADVE2002 Sales Promotion

ADVE2003 Advertising Research

ADVE2004 Public Relations

ADVE2005 Pitching the Campaign

ADVE2010 International Advertising

AUTO1000 Concepts of the Automotive Industry

AUTO2001 Automotive Networks

AUTO2002 Introduction to the Canadian Auto Aftermarket

AVIA1001 Aviation Operations

AVIA1003 Airport Management

AVIA3002 Emergency Planning and Security

AVIA3005 International Aviation Management

BUSI1000 New Business Development

BUSI1002 Consumer Behaviour

BUSI1006 Introduction to Business

BUSI1007 Payroll Compliance

BUSI1008 Payroll Fundamentals 1

BUSI1009 Payroll Fundamentals 2

BUSI2005 Customer Service

BUSI2011 International Business

BUSI3001 Supervision

BUSI3004 Production Control

BUSI3006 Investments

COMP1002 Web Authoring Fundamentals

COMP1004 Rapid Application Development

COMP1005 Introduction to Structured Programming

COMP1006 Introduction to Web Programming

COMP1008 Introduction to Java Programming

COMP1033 Data Communications-Networking

COMP2003 Relational Database

COMP2004 Systems Design

COMP2005 Systems Analysis

COMP2067 Advanced Computer Applications

COMP2093 Macintosh and Design Basics

COMP3002 Advanced Database

ECON2001 Quantitative Methods

ECON3000 Economic Issues

ETHC3000 Business Ethics

FNCE2001 Managerial Finance

FNCE2002 Taxation

FNCE3000 Auditing 1

FNCE3002 Corporate Tax

FNCE3003 Auditing 2

HURM1001 Occupational Health and Safety

HURM1002 Labour Relations

HURM1003 Labour Economics

HURM1004 Compensation

HURM1005 Human Resource Planning

HURM1006 Training and Development

HURM1007 Recruitment and Selection

HURM2000 Employment Law

HURM2002 Benefits and Pensions

HURM2003 Human Resources Research and HRIS Systems

HURM3000 Current Issues in Human Resources Management

HURM3001 Performance Management

HURM3002 Retirement Plans

LAWS3002 Aviation Law

MATH2003 Statistical Analysis - SPC

MENG3008 Facilities Design

MGMT1000 Retail Management

MGMT2002 Project Management

MGMT2003 Human Resources Management

MKTG1001 Planning the Marketing Strategy

MKTG1003 Personal Selling

MKTG1005 Business to Business Marketing

MKTG2000 Writing the Marketing Plan

MKTG2001 Marketing on the Web

MKTG2002 Global Marketing

MKTG2003 Marketing Research

MKTG2004 Introduction to Logistics

MKTG2005 Marketing Research Project

MKTG2006 Automotive Selling

MKTG2007 Marketing of Services

MKTG2008 Database/Direct Marketing

MKTG2009 Brand Development

MKTG2010 Sales Management

MKTG2011 International Marketing

MKTG2012 Marketing Management

MKTG2016 Marketing Strategies

MKTG2017 Marketing Analysis

MKTG2023 Supply Chain Management

MKTG2024 International Logistics

PSYL1000 Managing Interpersonal Relations

REAS2002 Foundations in Business Research

STAT2001 Statistics 2

The descriptions that follow provide brief outlines of the courses. Please note that some courses have prerequisite and/or corequisite requirements not shown here, that need to be met in order to enroll in the course. You will be advised of any requisite requirements during the registration process, or you can contact the academic area for further details.

Communications

COMM1001 Communications at Work

Plus one addition communications to be selected from College list

(Note: this is in addition to any mandatory communications listed for the program)

General Education Courses

To be selected from College list

Co-op

COOP1008 Business Work Term 1

COOP2024 Business General Work Term 2

COOP3000 Business Work Term 3

COURSE DESCRIPTIONS

ACCT1000 Financial Accounting Principles 1 42.0 Hours

This introductory course in financial accounting covers the accounting cycle including preparation of financial statements for service and trading companies operating as single proprietorships. Also included are topics related to accounting for merchandising operations, accounting information systems, cash, temporary investments and accounts receivable.

ACCT1001 Financial Accounting Principles 2 42.0 Hours

This course continues the introduction and application of Generally Accepted Accounting Principles to current assets, current liabilities, and shareholders' equity.

ACCT1002 Computerized Accounting 42.0 Hours

This course introduces students to a multi-module accounting software program and demonstrates the many features of such a program. This course is eligible for Prior Learning Assessment.

ACCT1003 Finance and Accounting 42.0 Hours

This course covers the theory and concepts of business accounting. It reviews the elements of the financial statement and the interpretation of this report. It is designed to assist the Manager to understand the measurement bases and the reporting methodology used in accounting. Other topics in this course are: the accounting process, fixed assets, managerial accounting, budgeting, breakeven analysis and responsibility accounting. This course is eligible for Prior Learning Assessment.

ACCT2000 Cost Accounting 2 42.0 Hours

This course builds on the knowledge developed in Cost Accounting 1 with a study of budgeting, standard cost systems and control techniques. Emphasis is placed on cost allocation methods, relevant costing and capital budgeting. This course is eligible for Prior Learning Assessment.

ACCT2001 Intermediate Accounting 1 42.0 Hours

This course is designed to provide the student with an in-depth exposure to accounting concepts and the accounting process. It will also deal with the following assets of an enterprise: cash, accounts receivable, notes receivable and inventories. This course is eligible for Prior Learning Assessment.

ACCT2002 Intermediate Accounting 2 42.0 Hours

This course is designed to provide the student an in-depth exposure to accounting for investments, capital and intangible assets; current and long term liabilities and correction of accounting errors and statements from incomplete records. This course is eligible for Prior Learning Assessment.

ACCT2003 Cost Accounting 1 42.0 Hours

This course is an introduction to Cost Accounting as a Management tool. Emphasis will be placed upon the application of cost accounting theory in the solution of problems and case studies. This course is eligible for Prior Learning Assessment.

ACCT2004 Dealership Accounting 42.0 Hours

This course builds on introductory accounting skills by developing specific dealership accounting practices based upon actual financial records. It will trace transactions through all stages of the accounting cycle, and include departmental accounting. The course stresses developing an understanding of how financial statements may be used as analytical tools by which to manage operations, inventories, and profitability. This course is eligible for Prior Learning Assessment.

ACCT3000 Advanced Financial Accounting 42.0 Hours

This course deals with more advanced topics in Financial Accounting, Theory and Reporting. These topics include foreign currency translations; price-level adjusted reporting, not-for- profit organizations, and consolidations. This course is eligible for Prior Learning Assessment.

ACCT3002 Advanced Computerized Accounting 42.0 Hours

This course introduces students to ACCPAC for Windows and provides these students with an understanding of the many features of this package. ACCPAC for Windows was selected as the software package because of its extensive use in industry. This course is eligible for Prior Learning Assessment.

ACCT3003 Intermediate Accounting 3 42.0 Hours

This course is designed to provide the student with an in-depth exposure to the following accounting areas: shareholders' equity, earnings per share, income tax allocation, pension, and leases. This course is eligible for Prior Learning Assessment.

ACCT3004 Accounting Information Systems 42.0 Hours

This course integrates concepts associated with traditional methods of gathering accounting information and "state of the art" system design. The course explains how a proper information system captures, stores, combines, summarizes, and organizes data into information that is meaningful to management for decision making. This course lays the foundation for students as future business professionals to begin thinking about innovative methods for providing accounting user support, information technology, and strategic decision making as active participants in the management team.

ADVE1000 Foundations of Advertising 42.0 Hours

This course covers a general overview of advertising: its history and role in society, the mechanics of the industry, advertising legislation and issues, advertising-marketing relationships and research.

ADVE1001 Advertising Design 42.0 Hours

This course covers the planning and execution of black & white advertising and the principles of visual design as applied to layout and typography. It also covers the mechanics of print production and accompanying technical terms. The course will provide students with the knowledge to design the elements of what makes an ad successful. Students can apply this information in their careers by enabling them to identify and communicate requirements for their ads. Note: This course is eligible for Prior Learning Assessment.

ADVE1002 Business of Advertising 42.0 Hours

This course focuses on the basic planning considerations for a successful advertising campaign, including knowledge of media types, techniques and strategies, and media planning. Sales promotion, direct marketing, public relations and corporate advertising will also be examined.

ADVE1003 Copywriting 42.0 Hours

Copywriting introduces students to the art of creating marketing communications messages to persuade/influence all categories of consumers. Students learn the basics of strategy development, creative thinking and marketing communications tools. Emphasis is placed on the creation of advertising messages for both prints and electronic media.

ADVE1004 Advertising 42.0 Hours

Advertising, as a subset of the promotion variable in the marketing mix, provides the foundation for this course. The primary focus is on theory and applications in advertising. Sales promotion, a close "cousin", will be discussed. Included are advertising, history, regulations, planning, media selection, and creative approaches to influence customer behaviour. This course is eligible for Prior Learning Assessment.

ADVE2000 Media Management 42.0 Hours

Media Management focuses on the development of the media plan and includes a study of media as an element of the marketing communication process, the development of advertising budgets, media selection methods, media buying processes and evaluation/control procedures. Students are introduced to a computerized advertising media analysis and decision-making tool. This course is eligible for Prior Learning Assessment.

ADVE2001 Integrated Marketing Communications 42.0 Hours

This course explores the relationships between marketing and advertising from a marketing communications perspective. Emphasis is placed on formal advertising planning. This course is eligible for Prior Learning Assessment.

ADVE2002 Sales Promotion 42.0 Hours

This course focuses on stimulating consumer action. Students learn practical, well established promotional techniques and how they can be mixed and matched to fit a specific situation. The importance of integrating sales promotion and direct marketing to optimize return on investment will be examined. This course is eligible for Prior Learning Assessment.

ADVE2003 Advertising Research 42.0 Hours

Effective and efficient advertising is based on strong research. This course focuses on advertising research theory and its practical application. The research process is used to gather and analyze primary and secondary information using valid and reliable research methods. Syndicated sources for broadcast and print media are also examined. This course is eligible for Prior Learning Assessment.

ADVE2004 Public Relations 42.0 Hours

This course provides you with an overview of the field of public relations. It covers the function of public relations and introduces you to the communications tools and the tasks, roles, and responsibilities of a public relations professional. Finally, it provides you with insight into future trends within the industry. This course is eligible for Prior Learning Assessment

ADVE2005 Pitching the Campaign 42.0 Hours

Students learn how to prepare for, and present, formally and informally, advertising campaigns. The emphasis is on campaign pitches and presentations, through effective use of persuasive techniques. Students learn the art of "making the pitch", using current technology. This course is eligible for Prior Learning Assessment.

ADVE2010 International Advertising 42.0 Hours

This course covers the various decisions, tools, regulations and concerns of global advertising. International Advertising deals with the growth of international business and the international marketing mix as well as the specifics of advertising a product/service in more than one country. This course is eligible for Prior Learning Assessment.

AUTO1000 Concepts of the Automotive Industry 42.0 Hours

This course covers the history of automobile production, tracing its evolution from its beginning to today's technologically advanced automotive manufacturing processes. This course also examines a variety of marketing decisions taken by Automobile Manufacturers to maintain and increase their market share. Current trends and issues facing the automotive retail sector and Automobile Dealers are also discussed as well as those that relate to the future of the automobile. This course is eligible for Prior Learning Assessment.

AUTO2001 Automotive Networks 42.0 Hours

This course examines Networking to a successful automotive industry by developing positive relationships and understanding the importance of relationships in the work environment. Structures and functions of industry, and related government organizations are examined through class discussion, research, speaker series and participation in industry events.

AUTO2002 Introduction to the Canadian Auto Aftermarket 42.0 Hours

This course introduces the participant to the vast size and importance of the automotive aftermarket to the automotive industry of Canada. Furthermore, the course examines the proliferation of products and services offered as well as the job and career opportunities available in this segment of the automotive industry. This course is eligible for Prior Learning Assessment.

AVIA1001 Aviation Operations 42.0 Hours

This course is divided into two distinct areas of subject matter, Airline Operations (2 hours/week) and Air Traffic Services (1 hour/week). Successful completion of the Airline Operations portion of the course enables students to discuss the airline business intelligently in aid of securing co-op and career employment in the aviation industry. Subjects covered include organization structure, forecasting, pricing, cost control, aircraft fleet planning and scheduling. Current events in the industry are emphasized. The Air Traffic Services (ATS) portion of the course deals with an introduction to the history, development and operations of Air Traffic Services, the airway structure, rules of the air, radio, radio navigation, and radar facilities. This course is eligible for Prior Learning Assessment.

AVIA1003 Airport Management 42.0 Hours

This course provides an understanding of the airport as an essential part of the air transport system. The course investigates the airport functional departments, examines the airport master planning process, and reviews the operational and management services of both large and small airports and considers environment parameters. This course is eligible for Prior Learning Assessment.

AVIA3002 Emergency Planning and Security 42.0 Hours

This course equips students with the knowledge necessary to plan for and deal with the various types of emergencies encountered in the aviation industry. This course provides an understanding of the security problems facing the industry and the systems and procedures available to combat them. This course is eligible for Prior Learning Assessment.

AVIA3005 International Aviation Management 42.0 Hours

This course explores the world's regional economies and cultural differences. It discusses the different strategies available to managers to be effective in today's dynamic global economy. International aviation's role and its managements' responses to economic globalization are covered through studies of recent events occurring in the industry. This course is eligible for Prior Learning Assessment.

BUSI1000 New Business Development 42.0 Hours

New Business Development is a course designed to introduce students to the idea that they can create a place for themselves in today's economic reality. While examining current trends and issues in today's workplace, the student is challenged to explore their career interests as a starting point for entrepreneurial activities. This course emphasizes the tools to write a successful business plan.

BUSI1001 Introduction to Organizational Behaviour 42.0 Hours

Organizational Behaviour is an introductory course, which teaches social science theory as applied to the business world. It provides rich insights about working people in all kinds of organizations and also suggests how people may be motivated to work together more productively. This course is eligible for Prior Learning Assessment.

BUSI1002 Consumer Behaviour 42.0 Hours

Consumer Behaviour deals with people in the marketplace. This course looks at approaches social scientists have taken when studying the consumer and the application of their findings in a business or organizational context. Topics include areas related to affect, cognition, Behaviour and the environment. This course is eligible for Prior Learning Assessment.

BUSI1006 Introduction to Business (ODE) 42.0 Hours

This course will serve as a broad introduction to business in Canada today and the environmental forces influencing the nature of organizations.

Students will examine the purposes and activities of organizations of various types, sizes and structures, and the interrelationship of functional areas within the organization. Students will identify career opportunities and develop strategies to pursue those opportunities.

BUSI1007 Payroll Compliance 42.0 Hours

This course provides you with knowledge of an organization's payroll compliance responsibilities and how to communicate this information to stakeholders. In addition, you will develop working knowledge of the payroll tools and how to apply them to individual payroll scenarios.

BUSI1008 Payroll Fundamentals 1 42.0 Hours

You will acquire working knowledge of payroll legislation and individual pay calculations, including the components of pay from remuneration and deductions, to net pay for regular and non-regular situations.

BUSI1009 Payroll Fundamentals 2 42.0 Hours

This course provides you with the knowledge and skill to calculate and report government and third party remittances, year-end requirements and accounting for payroll at the compliance level. In addition, you will be able to effectively communicate organizational processes and their requirements to internal and external stakeholders.

BUSI1011 Professional Business Practices 42.0 Hours

You will learn how to prepare and present yourself and your work in a professional manner according to business ethics and protocol(s). In addition you will develop skills to manage office politics, social situations, travel and communications. Finally, you will develop an understanding of appropriate cultural and travel protocols for success in international business situations.

BUSI2000 Entrepreneurship and Small Business 42.0 Hours

This course deals with establishing and operating a small business. Emphasis is placed on using business techniques, acquired in previous courses, to assist in developing a comprehensive understanding of the skills and abilities needed to succeed. This course is eligible for Prior Learning Assessment.

BUSI2005 Customer Service 42.0 Hours

Building an awareness of the critical need for a high level of Customer Service in any organization is necessary for success in the new millennium. Differentiated Customer Service can be the basis for building a sustainable competitive advantage. The course will deal with company philosophy, implementation strategies and customer contact. This course is eligible for Prior Learning Assessment.

BUSI2011 International Business 42.0 Hours

This course provides you with an overview of the systems and challenges of International Business including market entry, manufacturing, competitive advantage, marketing and managing human resources in foreign markets. You will develop an understanding of the differences in political economies, cultural environments and ethics. In addition you will be introduced to cross-border trade, investment theories and global money systems.

BUSI3001 Supervision 42.0 Hours

In this course, you study ways to manage others and yourself in a changing workforce, by developing a thorough understanding of the basic principles, concepts, and vocabulary of employee supervision. The sessions are interactive and provide you with opportunities to discuss and participate in a variety of approaches to supervision. This course is eligible for Prior Learning Assessment.

BUSI3004 Production Control 42.0 Hours

This course introduces the concept of planning, organizing and controlling the activities required by the organization to produce its products and services. Topics such as scheduling, inventory control, materials management, and aggregate planning are studied to determine what, how much, when, and where the product should be produced. Techniques such as quantitative methods, Behavioural analysis and modeling are applied to solve problems and contribute to the decision making process.

BUSI3006 Investments 42.0 Hours

This course provides you with an overview of the Canadian investment industry and the equity and debt products offered, including stocks, bonds, options and futures. You will develop an understanding of how investment vehicles are valued and the resulting returns and risks involved.

COMM1001 Communications at Work 42.0 Hours

In the workplace, employers require high standards of communication skills. Students develop their communication skills for the workplace as they research, write and edit work-related correspondence and reports. Using technology, they individually and collaboratively design and deliver professional presentations and meetings. This course focuses on communication tasks specific to students' program areas and their future careers.

COMP1002 Web Authoring Fundamentals 42.0 Hours

This Course covers XHTML, client-side programming and design issues for the World Wide Web. Students will learn how to use XHTML source tags, build websites, manage a website's directories, and publish a website. The creation of web pages that conform to web standards and that use cascading style sheets for presentation will be emphasized. Students will work in groups to build mock commercial, institutional, government or educational websites. More advanced topics, such as bandwidth, aesthetics, human-interface and future developments will also be covered. This course is eligible for Prior Learning Assessment.

COMP1003 Microcomputer Applications 42.0 Hours

This course will introduce the student to database, spreadsheet, and presentation software. The student will be provided with a working knowledge of the most common business computer application software. This course will provide the student with hands-on learning and independent study.. This course is eligible for Prior learning Assessment.

COMP1004 Rapid Application Development 42.0 Hours

This course introduces programming techniques supported by a visual rapid application development environment (such as Visual Basic) including forms, controls, user-defined classes and objects. The packages provided by the platform that support visual programming, data files and Graphical User Interfaces (GUI) are studied. The skills learned in this course can be applied to such diverse system capabilities as e-commerce, database manipulation, and network connectivity.. This course is eligible for Prior Learning Assessment

COMP1005 Introduction to Structured Programming 42.0 Hours

This course is an introduction to structured procedure and event driven programming in a business environment. The student learns how to problem solve, draw structure charts and flow charts, and write structured programs on a micro-computer in a visual programming system. This course is eligible for Prior Learning Assessment.

COMP1006 Introduction to Web Programming 42.0 Hours

This course is designed to provide the student with systems and programming knowledge and skills for software development on the Internet. The student will learn about the Net as a development platform through the use of popular representative languages (such as PHP). The student will learn about web page design techniques, server-side programming, and web-enabled databases. The skills learned in this course can be directly applied to development of e-commerce systems. This course is eligible for Prior Learning Assessment.

COMP1008 Introduction to Java Programming 42.0 Hours

In this course, students will learn to program in the popular Java programming language. It is assumed students have already learned to design and outline the logic and structure of a program and that they understand object-oriented principles. Upon that foundation, this course will build skills in creating Java application programs that use primitive data types, API classes and user-defined classes as needed. Throughout the course, class diagrams, unit tests and javadoc comments will be employed to document programs, verify correctness and ensure program quality. Students will write text-mode programs that process/manipulate data using object-oriented programming techniques. This course is eligible for Prior Learning Assessment.

COMP1033 Data Communications-Networking 42.0 Hours

This course provides the student with a general understanding of data communication concepts and applications. The course emphasizes terminology, and examines hardware alternatives, live protocols, network software, and error detection/correction and network security. As well, the student reviews the product offerings of the public carriers. This course is eligible for Prior Learning Assessment.

COMP2003 Relational Database 42.0 Hours

In this course, the student is introduced to the process of creating and managing a relational database using Structured Query Language (SQL) statements. The emphasis of this course is data manipulation and extraction.. This course is eligible for Prior Learning Assessment.

COMP2004 Systems Design 42.0 Hours

This course builds on the analytical skills gained in Systems Analysis and Design 1. The design aspects of Systems Analysis and Design are studied and applied to a number of cases and assignments. This course is eligible for Prior Learning Assessment.

COMP2005 Systems Analysis 42.0 Hours

This course covers the analysis of existing business systems for the purpose of enhancing or replacing these systems. The justification for a formalized systems development life cycle is stressed throughout. The Systems Planning and Systems Analysis steps, the first two steps of the Systems Development Life Cycle are applied to a number of cases and assignments. This course is eligible for Prior Learning Assessment.

COMP2067 Advanced Computer Applications 42.0 Hours

Advanced Computer Applications covers the expert aspects of spreadsheet and database software. Topics covered in the spreadsheet portion include nested IF statements and advanced formulas, database functions, PivotTables, PivotCharts, and histograms. The importing and exporting of files and data, along with creating macros and interactive Web spreadsheets are also covered. The database portion presents students with the essential aspects of database design, implementation, and maintenance. Students create applications that include data entry forms, combo boxes, automatic tabbing and object linking and embedding. In the latter portion of this course, students conduct queries and create reports. Importing, exporting, merging data, PivotTables and PivotCharts are also covered.

COMP2093 Macintosh and Design Basics 42.0 Hours

This course introduces the principles of visual design as applied to layout (for print) combined with a basic introduction to the Macintosh platform, its operating system and industry standard graphics software. It will provide the students with an understanding of the elements that make design solutions successful with an interest in integrating components to generate visual communication pieces electronically. This course is eligible for Prior Learning Assessment.

COMP3002 Advanced Database 42.0 Hours

The Structured Query Language, SQL, is used at an advanced level with emphasis on real world commercial SQLs. A relational database is created and maintained using SQL and SQL procedural language. This course is eligible for Prior Learning Assessment.

COOP1008 Business Work Term 1 560.0 Hours

Co-operative Education is a mandatory component of all Business programs. You must participate in a series of co-op classes (CPHR0001 - 12 sessions) prior to the application process. Classes provide you with the knowledge and skills to conduct a self-directed job search. You are responsible to obtain a Co-op position and have it approved by your Consultant. You must successfully complete a fourteen-week, full-time, program-related work experience to acquire your first Co-op credit.

COOP2024 Business General Work Term 2 560.0 Hours

Building on previous Co-op experience, students will continue to gain valuable experience and develop knowledge and skills that are relevant to today's business world. Upon completion of the Co-op work term students will be required to attend a debriefing session to review the requirements for completion of the Co-op work term.

COOP3000 Business Work Term 3 560.0 Hours

You are required to attend a scheduled debriefing session upon return from your second Co-op. If you are completing a two-year diploma, your Consultant will collect your final paperwork and help prepare you for graduate job search. If you are continuing in the three-year Administration program, your Consultant will review the requirements and processes for your final Co-op. Your second Co-op credit must be successfully completed prior to your third Co-op.

ECON1000 Microeconomics 42.0 Hours

This course provides an introduction to the principles and methods of economic analysis. The course examines how households and firms make economic decisions. It also analyzes the efficiency of scarce resource allocation under a range of market structures.

This course is eligible for Prior Learning Assessment.

ECON2000 Macroeconomics 42.0 Hours

This course is designed to give students an understanding of how the overall economy operates and what economic indicators tell us about its health. The course explores government options for stabilizing the economy, and the impact of international trade. It is highly recommended that students take Microeconomics (ECON1000 or equivalent) prior to taking this course. This course is eligible for Prior Learning Assessment.

ECON2001 Quantitative Methods 42.0 Hours

This course is concerned with the use of quantitative methods in decision-making. Linear programming techniques are applied to a variety of business applications. Decision analysis is introduced. Throughout, spreadsheet software is used to model and solve problems. The use of a computer is regularly required in this course. It is strongly recommended that students bring a laptop computer to class. Some laptop computers are available for loan from Media Services.

ECON3000 Economic Issues 42.0 Hours

As the economy becomes more complex, citizens and policy makers must be able to apply knowledge and skills to make intelligent decisions. This course extends the policy analysis framework developed in both Microeconomics and Macroeconomics to help students make sense of modern Canadian economic issues. This course is eligible for Prior Learning Assessment.

ETHC3000 Business Ethics 42.0 Hours

This course focuses on developing critical thinking skills and using them to resolve ethical dilemmas arising in one's personal life as well as in business. Ethical issues examined will include contemporary controversies and business conflicts with special attention given to issues arising in the automotive industry. This course is eligible for Prior Learning Assessment.

FNCE2000 Business Finance 42.0 Hours

This is an introductory course for the financial manager. It covers terms, techniques, policies, patterns, and problems relating to business finance. This course is eligible for Prior Learning Assessment.

FNCE2001 Managerial Finance 42.0 Hours

This is an advanced course for the financial manager. It includes capital budgeting decisions, management of funds, and financial implications of various kinds of business decisions. This course is eligible for Prior Learning Assessment.

FNCE2002 Taxation 42.0 Hours

This course introduces the student to Canadian Income Tax legislation and practice, related to the filing of personal income tax returns. This course is eligible for Prior Learning Assessment.

FNCE3000 Auditing 1 42.0 Hours

This course provides the student with the broad fundamentals of external auditing, internal auditing and management auditing. We emphasize the importance of internal control in the management of Canadian business organizations. Auditing concepts and practices are discussed, with special attention to auditing procedures and their underlying rationale. This course is eligible for Prior Learning Assessment.

FNCE3002 Corporate Tax 42.0 Hours

This course introduces the student to Canadian Income Tax legislation and practice, related to the filing of corporate income tax returns. This course is eligible for Prior Learning Assessment.

FNCE3003 Auditing 2 42.0 Hours

This course continues the work done in Auditing 1, to provide the student with a deeper grasp of the fundamentals of external auditing, internal auditing and management auditing. We emphasize the importance of internal control in the management of Canadian business organizations. Auditing concepts and practices are discussed, with a special attention to auditing procedures and their underlying rationale. This course is eligible for Prior Learning Assessment.

HURM1000 Human Resources Management Foundations 42.0 Hours

This course provides an understanding of the modern Canadian human resources function. It covers the historical development of human resources management, the influence of government, staffing, employee relations, current trends and future issues. It provides a brief introduction to more specialized areas including compensation, training and development, employment law, industrial relations, occupational health and safety, and human resources planning. This course is eligible for Prior Learning Assessment.

HURM1001 Occupational Health and Safety 42.0 Hours

This course introduces the student to the study of workplace occupational health and safety. The student will learn safe work practices in offices, industry and construction as well as how to identify and prevent or correct problems associated with occupational safety and health in these locations as well as in the home. The course is designed to assist the student with the implementation of safe healthy practices at work and at home. This course is eligible for Prior Learning Assessment.

HURM1002 Labour Relations 42.0 Hours

This course provides an overview of the various methods and concepts, which make up and affect labour relations in Canada. Through actual case studies, collective bargaining simulations and by examining collective agreements, the student will gain an understanding of the collective bargaining process and the varying factors that affect employee-employer relations. This course is eligible for Prior Learning Assessment.

HURM1003 Labour Economics 42.0 Hours

This course provides a theoretical framework for understanding the workings of Canadian labour markets by applying the basic principles of labour economics. It covers the dimensions of labour supply and demand and their interaction in alternative market structures to explain levels of wages, employment and various employer/employee behaviours. Of particular interest are differences between union and non-union labour markets which are examined by illustrating the impact of union preferences, efficient contracts and bargaining theory. This course is eligible for Prior Learning Assessment.

HURM1004 Compensation 42.0 Hours

This course examines the full range of compensation topics with emphasis on how compensation systems will likely impact productivity, equity, and the firm's ability to recruit and keep highly skilled and motivated employees. Topics include: job description, analysis and evaluation systems; equity issues and requirements; design and use of wage and salary surveys; performance, merit and incentive pay systems; statutory and no- statutory employee benefit packages and systems; and administration of compensation systems. This course is eligible for Prior Learning Assessment.

HURM1005 Human Resource Planning 42.0 Hours

This course examines the impact of corporate and business strategy on human resources management. It stresses the importance of aligning human resources management policies and practices with organizational strategy. A strategic human resources planning model is introduced and includes the following elements: organizational strategy, HRM strategy, environmental influences on HRM, job analysis, HR management systems, forecasting supply and demand. Various corporate strategies in today's workplaces are examined in conjunction with their significant affect on human resources planning. It is strongly recommended that students successfully complete HURM1000 prior to enrolling in this course. This course is eligible for Prior Learning Assessment.

HURM1006 Training and Development 42.0 Hours

This course provides students with an overview of the role of Training and Development in Human Resource Management. The key elements covered include: needs analysis, program design, development, administration, delivery and program evaluation. Other topics include adult learning theory, transfer of training, career planning, counselling, training techniques, budgeting and trends in training. This course is eligible for Prior Learning Assessment.

HURM1007 Recruitment and Selection 42.0 Hours

In a highly competitive business world, an organization's staff can determine whether a company profits or perishes. This course presents recruitment and selection as an essential component in recruitment planning. The role of recruitment and selection is examined in relation to an organization's overall profitability or viability. Through a blend of theory and application, the course introduces students to a wide range of issues, principles, practices and trends in recruitment and selection. This course is eligible for Prior Learning Assessment.

HURM2000 Employment Law 42.0 Hours

This course covers the essentials of law governing employment. Topics of values include: the development of employment law through statutes, case law and administrative tribunals; the employment relationship; hiring and firing; wrongful dismissal and just cause; human rights and the Employment Standards Act. This course is eligible for Prior Learning Assessment.

HURM2002 Benefits and Pensions 42.0 Hours

This course will review various government and employer sponsored pension and benefit plans as well as current related public and legislative issues. Major areas for discussion include public and private health care plans, income replacement provisions, survivor benefits and pension arrangements. Techniques for benefit plan management will be discussed with respect to plan design, communication, costing and administration.

HURM2003 Human Resources Research and HRIS Applications 42.0 hours

This course introduces the student to the theory, concepts, and application of human resources management systems (HRMS). The student will develop an understanding of the role and importance of HRMS, and the ability to assess needs, plan, implement and maintain an HRMS. Additionally, the student will gain "hands-on" experience in the application of Microsoft Excel spreadsheet and Access database software to manage a variety of human resources research information.

HURM3000 Current Issues in Human Resources 42.0 hours

This course is designed to explore human resources issues and topics utilizing the knowledge and skill acquired throughout the program. Students will research current issues in the human resources profession and present their findings in the course. The topics integrate those specific areas of study previously addressed in individual courses. Students will recognize the value of continuous learning in the human resources profession and identify professional development opportunities in the future that will help them remain current with the changing nature of this dynamic field.

HURM3001 Performance Management 42.0 hours

This course examines the importance of an effective performance management system in helping organizations define and achieve short and long term goals. It explains and reinforces the concept that performance management is not a one-time supervisory event, but an ongoing process of planning, facilitating, assessing, and improving individual and organizational performance. In addition, the course emphasizes the importance of measuring the effectiveness of human resource activities that are designed to enhance individual and organizational performance.

HURM3002 Retirement Plans 42.0 Hours

This course will review various governments and employer sponsored retirement plans as well as current related public and legislative issues. Major areas for discussion include the role of employers and insurers in the provision of registered pension plans and other popular group retirement income arrangements including Group RRSP, DPSPs. Implications for retirement plan management will be discussed with respect to plan design, communication, costing and administration.

LAWS2000 Business Law 42.0 Hours

This course covers the legal framework within which business takes place. The student learns how to avoid legal problems, and how to deal with a lawyer. Major topics include: torts, contracts, Sale of Goods, consumer protection, employment law, copyright and patent law with an emphasis on how these affect computer software and hardware. This course is eligible for Prior Learning Assessment.

LAWS3002 Aviation Law 42.0 Hours

In this course, the student learns the legal issues affecting today's Canadian aviation industry. There is an emphasis on typical contracts and leases within aviation-related enterprises. Other topics include: fundamentals of Canadian civil law, including case and statute law; tort of negligence; product liability; employment law; occupational health and safety; human rights codes; insurance law. Attendance is mandatory at guest speaker workshops. This course is eligible for Prior Learning Assessment.

MATH1002 Mathematics of Finance 42.0 Hours

This introductory course is designed to develop a student's ability to perform basic mathematic operations and to apply mathematical techniques to a wide range of business problems. The mathematics of compound interest and annuities forms a major component of the course. This course is eligible for Prior Learning Assessment. (PLA)

MATH2003 Statistical Analysis - SPC 42.0 Hours

This course is designed to provide the student with statistical tools. The introduction will emphasize the role and importance of statistical methods, including organization and presentation of data; the normal distribution; quality control charts for variables and attributes; special charts and process capability considerations; Cause and Effect diagrams and Pareto Analysis. Probability distributions and acceptance sampling will be introduced, along with limited inferential techniques. This course is eligible for Prior Learning Assessment.

MENG3008 Facilities Design 42.0 Hours

The course is designed to familiarize the student with plant layout techniques, material handling concepts and equipment selection methods. The services which are required to allow the operation of the equipment in such layouts will be part of the design considerations. A number of projects will be investigated as examples of what can be done. This course is eligible for Prior Learning Assessment.

MGMT1000 Retail Management 42.0 Hours

This course will enable students to develop decision making skills related to retailing. Topics may include merchandise and expense planning, store layout, product line and resource determination, pricing, promotional strategies, customer service, financial planning and control. This course is eligible for Prior Learning Assessment.

MGMT2000 Production and Operations Management 42.0 Hours

This course introduces students to concepts underlying effective operation and control of manufacturing and service businesses. Approaches to production control, inventory policy, facilities planning, methods improvement and technological assessment are studied.

MGMT2001 Principles of Management 42.0 Hours

This course provides you with an introduction to the various philosophies, roles and functions of management. In addition it will cover on going changes in business that have a direct effect on the role of management. This course is eligible for Prior Learning Assessment.

MGMT2002 Project Management 42.0 Hours

This course introduces the fundamental principles necessary for successful management of projects. Project planning, management and control techniques will be discussed and the application of computers in project management will be studied. This course is eligible for Prior Learning Assessment.

MGMT2003 Human Resources Management 42.0 Hours

This course examines strategies and techniques used by effective managers in the hospitality and tourism field. Psychological, operational and legal considerations are analyzed in areas such as: human resource planning, information systems, employment equity, occupational health and safety, workforce stress, and labour- management relations. Specific emphasis will be placed on creative thinking and problem solving. Simulated problems will provide students with the opportunity to investigate and practice successful strategies. This course is eligible for Prior Learning Assessment.

MGMT3001 Managerial Decision Making 42.0 Hours

This course is designed as a business decision simulation which offers students the opportunity to apply the 'tools' they have acquired in previous courses (i.e. accounting, finance, marketing, human resource management) to solving real business problems in a competitive environment. Students must perform in an actual organizational environment and as such will better understand the interrelationships of the various functional areas. It is highly recommended students have completed FNCE2000 - Business Finance prior to taking this course.

MKTG1000 Introduction to Marketing 42.0 Hours

This is an overview course with its primary focus on marketing products and services to the ultimate consumer. Emphasis is placed on the basic marketing premise that customer needs must be satisfied in order to achieve company objectives. The student gains insight into the complex and interdependent variables involved in developing successful marketing strategies. The strategic marketing planning process is introduced, along with the specific concepts and principles involved in the four key components of the marketing plan - Product, Price, Distribution, and Promotion Strategies. This course is eligible for Prior Learning Assessment.

MKTG1001 Planning the Marketing Strategy 42.0 Hours

This course involves the elements that a company controls and uses to put together its marketing strategy. These four controllable elements are product, place, price and promotion. This course also provides an understanding of the growing interest in customer value. This interest is incorporated in designing a successful marketing plan in a consumer-oriented society. This course is eligible for Prior Learning Assessment (PLA).

MKTG1003 Personal Selling 42.0 Hours

This course covers the basic concepts and practices of relationship selling. The focus is on a "how to" approach, which stresses learning by doing through examples, exercises and video taped role-playing of selling situations. The skills developed in this course are applicable in all aspects of life - course work, job search, career sales, and idea presentation. This course is eligible for Prior Learning Assessment (PLA).

MKTG1005 Business to Business Marketing 42.0 Hours

This course introduces the student to the dynamic and vital area of business to business marketing - marketing that happens between organizations. Students are exposed to various marketing elements that are relevant to business to business marketing. A basic familiarity with economic analysis is useful in this course. This course is eligible for Prior Learning Assessment.

MKTG2000 Writing the Marketing Plan 42.0 Hours

This course requires the students to synthesize knowledge obtained in previous courses and apply that knowledge in the research and creation of a marketing plan for a product or service. Some of these marketing plans will be for business clients. Students are required to work in small groups. This course is eligible for Prior Learning Assessment.

MKTG2001 Marketing on the Web 42.0 Hours

The intent of this course is the development and implementation of a successful Internet Marketing strategy for products and services in Business to Business and Business to Consumer environments. While the course will provide an overview of web and commerce technologies, its focus is on Internet Marketing applications including the development of an Internet Marketing component of a Marketing Plan. Marketing, sales and customer service issues will be explored in conjunction with web site development. This course is eligible for Prior Learning Assessment.

MKTG2002 Global Marketing 42.0 Hours

This course is intended to broaden student appreciation of world markets by concentrating on topics such as global cultures and environments, political and economic institutions, regional characteristics, market assessment/selection and market entry strategies. This course is eligible for Prior Learning Assessment.

MKTG2003 Marketing Research 42.0 Hours

Marketing Research is concerned, primarily, with the systematic gathering and analysis of primary and secondary information to significantly reduce uncertainty in major marketing problem areas. Exposure to problem definition, sampling, collecting, and interpreting data is experienced through discussion, case analysis, and group projects. This course is eligible for Prior Learning Assessment.

MKTG2004 Introduction to Logistics 42.0 Hours

This course is designed to introduce the students to the main components of a logistics system, such as customer service, demand forecasting, inventory control, warehousing and storage, traffic and transportation, plant and warehouse site selection, order processing and materials handling. It will also emphasize the relationships among these various elements and how effective management of them leads to a higher economic standard of living. This course is eligible for Prior Learning Assessment.

MKTG2005 Marketing Research Project 42.0 Hours

Marketing Research is the systematic gathering and analysis of information to reduce uncertainty in marketing decision making. The student acquires a basic understanding about how to conduct research by hands-on practical experience working for an actual client in the local business community. This course is eligible for Prior Learning Assessment.

MKTG2006 Automotive Selling 42.0 Hours

Automotive Selling is both an art and a science. Students will learn various psychological factors which influence vehicle buying behaviour. As well, students will be exposed to a multi- step approach of selling automobiles. Special emphasis is placed on the importance of developing a relationship with customers by understanding and executing a thorough and professional automotive sales process. This course is eligible for Prior Learning Assessment.

MKTG2007 Marketing of Services 42.0 Hours

The service sector today occupies a pre-eminent position in the economies of many countries. This course introduces the student to a framework for understanding the key issues of services marketing, and emphasizes how the intangibility and inseparability of the services being offered require different approaches in how they are marketed compared to the approaches for marketing consumer goods. This course is eligible for Prior Learning Assessment.

MKTG2008 Database/Direct Marketing 42.0 Hours

Direct marketing involves the strategic planning and execution of activities designed to motivate targeted customers to place orders through the mail, via the telephone, or some other non-store channel. A key component of direct marketing is the development (or acquisition) and manipulation of a computer-generated database of potential/prospective customers. Students examine all of the key components and strategies required to develop a successful direct marketing campaign, and apply these concepts to a project or case study. This course is eligible for Prior Learning Assessment.

MKTG2009 Brand Development 42.0 Hours

Many executives now recognize that one of the most valuable assets a firm is the set of brands that the firm has invested in and developed over time. However, the difficulty and expense of introducing new products puts increasing pressure on firms to skilfully launch their new products as well as manage their existing brands. This course will examine what a brand is, how to successfully develop one, and how to maintain/protect them. This course is eligible for Prior Learning Assessment.

MKTG2010 Sales Management 42.0 Hours

This course examines traditional areas of sales management including planning, organizing, staffing and controlling the sales force, and explores emerging issues challenging this industry. This course is eligible for Prior Learning Assessment.

MKTG2011 International Marketing 42.0 Hours

This course covers the basic issues of exporting with particular emphasis on the potential for Canadian marketers in both developed and developing nations. Since the ultimate stage in the development of international marketing is the establishment of overseas production facilities, part of the course will discuss the advantages of taking this major step. This course is eligible for Prior Learning Assessment.

MKTG2012 Marketing Management 42.0 Hours

Planning alternative marketing strategies is crucial to successfully managing a business enterprise. Students have the opportunity to learn marketing management techniques currently being used in the business environment which enables students to make better marketing management decisions. This course is eligible for Prior Learning Assessment.

MKTG2016 Marketing Strategies 42.0 Hours

This course will give students an in-depth understanding of all marketing fundamentals including, advertising, promotion, public relations, event and cause-oriented sponsorships, publicity, and media relations. This course will cover all media, their strengths and weaknesses and their relationships with the ski and snowboard markets, how to plan and buy the relevant media, as well as an overview of the successes and failures experienced in Canada. The impact and role of e-commerce will be addressed. This course is eligible for Prior Learning Assessment.

MKTG2017 Marketing Analysis 42.0 Hours

This course will introduce the student to some of the quantitative terms and techniques used in marketing to simplify data and make decisions. Topics will include descriptive statistical measures, graphing, sales forecasting and cost/benefit analysis. This course is eligible for Prior Learning Assessment.

MKTG2023 Supply Chain Management 42.0 Hours

This course expands on the components of logistics systems and further develops the importance of the supply chain in a firm's success. You will be introduced to forecasting and demand management, procurement and purchasing, benchmarking supply chain performance and the role of information technology in making supply chain decisions. This course is eligible for Prior Learning Assessment.

MKTG2024 International Logistics 42.0 Hours

This course explores the international standards that must be met to allow the movement of goods between countries, as well as the design and implementation of effective logistics strategies in global markets. You will cover the effects of government trade policies, the role of international trade specialists, the impact of changes in the political/legal environments and guidelines for developing a global logistics strategy. This course is eligible for Prior Learning Assessment.

PSYL1000 Managing Interpersonal Relations 42.0 Hours

This course introduces the students to the importance and relevance of understanding ongoing and changing interpersonal relationships and communications. The course explores concepts central to understanding interpersonal relationships and applies social science theory on both professional and personal levels. The central focus of this course is the individual. This course is eligible for Prior Learning Assessment.

REAS2002 Foundations in Business Research 42.0 Hours

Business research skills are integral to the business decision-making process in small, medium and large business enterprises. This course examines the business research skills required to efficiently and effectively locate and evaluate secondary information. Various databases are utilized to integrate research and decision-making skills, ensuring students have practical experience with the complete research process from identifying an information need to developing a research plan to effectively presenting the results to a business audience. This course is eligible for Prior Learning Assessment (PLA).

STAT2000 Statistics 1 42.0 Hours

This course is designed to develop students' skills in organizing and summarizing information. It also provides an introduction to the techniques of inferential statistics (that is, drawing conclusions about populations on the basis of sample data). Students are expected to have and further develop their skills with spreadsheet software. This course is eligible for Prior Learning Assessment (PLA).

STAT2001 Statistics 2 42.0 Hours

This course builds on the topics covered in Statistics 1, extending hypothesis testing and other inferential techniques to a range of new problems. Applications of statistical techniques to quality and productivity management are covered. Students gain further experience with the use of computer-based statistical analysis tools. This course is eligible for Prior Learning Assessment (PLA).

How To Apply

Last Update: July 28, 2011.