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program categories >> B's in alphabetical list

Description

This co-op program introduces students to the various functional aspects of business in general, and marketing more specifically. Graduates are able to apply planning, assessment, analysis, communication, sales, teamwork, research, and mathematical skills to support the marketing activities of an organization. Graduates are also able to participate in the design of an organization's marketing plan and the preparation of its business plan. The graduate of the Business Administration - Marketing program is able to perform a number of more complex functions, including applying principles of financial analysis and control, and using analytical and evaluation skills to support a variety of management functions.

In order to broaden the program choices, all General, Accounting and Marketing students, whether they are in a two-year or a three-year diploma program, will share a common first semester. Students will take five mandatory courses in that semester, and will have a choice of which General Education course they wish to take. The curriculum for this common first semester is as follows:

Code            Course Name

ACCT 1000         Financial Accounting Principles 1

BUSI 1001         Organizational Behaviour

MKTG 1000         Introduction to Marketing

MATH 1002         Mathematics of Finance

COMM 1000 or     College Communications

COMM 1001         Communications at Work

General Education Course

Career Opportunities

Management trainee to division or general manager; area sales to sales management; entry level positions within advertising agencies and market research firms are just a few of the career routes travelled by Business - Marketing and Business Administration - Marketing graduates. Employers include banks; finance, trust and insurance companies; computer firms; government ministries and agencies; producers of consumer and industrial products; wholesalers; retailers; companies and non-profit organizations.

Program Learning Outcomes

The graduate has reliably demonstrated the ability to:

• develop an integrated marketing communication strategy for marketing products, concepts, goods or services based on an identified target market;
• develop pricing strategies which take into account perceived value, competitive pressures, corporate objectives and cost analysis;
• develop strategies for the efficient and effective distribution of products, concepts, goods and services;
• determine strategies for developing new and modified products, concepts, goods and services that respond to evolving market needs;
• evaluate the results of marketing activities using criteria related to budgeted sales, costs, profits and other appropriate criteria;
• communicate marketing information persuasively and accurately in oral, written, and graphic formats;
• develop strategies to establish effective working relationships with clients, customers, consumers, co-workers, supervisors and others;
• prepare a marketing plan including marketing objectives, marketing mix strategies, budgetary considerations, and evaluation criteria;
• evaluate the viability of marketing products, concepts, goods or services in an international market or markets;
• develop personal professional development strategies and plans to enhance leadership skills, management skills, and marketing expertise;
• assist in the development of a business plan;
• apply the principles of business ethics and corporate social responsibility;
• prepare and deliver a sales presentation;
• project the impact of a marketing initiative using quantitative information;
• address marketing problems and opportunities using a variety of strategies and tactics;
• conduct primary and secondary market research to provide information needed to make marketing decisions;
• adapt to and apply various and changing technologies, systems, and computer applications used in marketing environments.

Practical Experience

Co-operative Education is a mandatory component of all Co-op programs at Georgian College; it has been designed as a process by which students integrate their academic education with paid work experience related to their program of study. This integration affects much more than simply earning a salary, including the adjustment to the work environment and the development of professionalism. It also reinforces skills and theory learned during academic semesters, develops professional contacts, job knowledge and career path, improves human relations and communication skills and promotes personal maturity and financial independence.

Students are requested to register, attend and participate in their scheduled co-operative education classes. These classes are scheduled for all first year students and are expected to be completed in order to proceed successfully to their first co-op work experience. To ensure students are eligible to proceed onto any co-op work experience students should refer to Promotional Status and Eligibility for Co-op as outlined in the College Calendar. Co-op policies and procedures can be located on our website: www.georgianc.on.ca/careers/for-students/

Georgian College follows the Co-operative Education guidelines set out by the Canadian Association for Co-operative Education (CAFCE) and Education at Work Ontario (EWO) by supporting the learning outcomes designed for the program specific graduate profile and curriculum as set out by the Ministry of Training, Colleges and Universities.

Program Progression

Fall Intake

Sem 1 - Fall 2011

Sem 2 - Winter 2012

Work Term 1 - Summer 2012

Sem 3 - Fall 2012

Work Term 2 - Winter 2013

Sem 4 - Summer 2013

Work Term 3 - Fall 2013

Sem 5 - Winter 2014

Sem 6 - Summer 2014

January Intake

Sem 1 - Winter 2012

sem 2 - Summer 2012

Sem 3 - Fall 2012

Work Term 1 - Winter 2013

Sem 4 - Summer 2013

Work Term 2 - Fall 2013

Sem 5 - Winter 2014

Sem 6 - Summer 2014

Work Term 3 - Fall 2014

Note: To confirm January start, contact the Office of the Registrar.

Articulation Agreements

A number of articulation agreements have been negotiated with universities and other institutions across Canada, North America and internationally. These agreements are assessed, revised and updated on a regular basis. Please contact the program co-ordinator at (705) 728-1968, ext. 1963, for specific details if you are interested in pursuing such an option. Additional information can be found on our website at www.georgianc.on.ca/academics/articulations/.

External Recognition

The Canadian Institute of Marketing (C.Inst.M.)The Canadian Institute of Marketing is the authorized professional organization representing marketing and management in Canada. It obtained its Provincial Charters by an Act of Parliament, to improve marketing in Canada to international standards.

Providing a student in the Business Administration - Marketing program has completed the required courses, and meets the other eligibility requirements of The Institute, the student will receive the professional designation of Graduate of The Canadian Institute of Marketing (G.C.Inst.M.) For further information, contact the program co-ordinator at (705) 728-1968, ext. 1963.

The Canadian Professional Sales Association has established an educational training requirement for the CSP designation (Certified Sales Professional). Upon completion of the required courses, students will have completed the Sales Certificate Program portion of the designation. For further information, please contact the program co-ordinator at (705) 728-1968, ext. 1963.

Admission Requirements

Applicants following the OSS curriculum must have an Ontario Secondary School Diploma (OSSD - 30 credits) or equivalent. Applicants following the OSS curriculum must also have Grade 12 English (C) or (U) (ENG4C, ENG4U) and any Grade 11* or 12 College Mathematics (MBF3C, MAP4C or MCT4C), or any Grade 11* or 12 University Mathematics.

*Minimum of 60% in Grade 11 College Mathematics (MBF3C) or any Grade 11 University Mathematics.

Applicants who are 19 years of age or over by the first day of classes, and who lack the academic entrance qualifications, may be considered for entrance to an appropriate post-secondary diploma or certificate program as mature applicants. Each applicant will be considered on an individual basis and acceptance will be determined by counselling, Communication Placement Assessment (CPA), previous post-secondary education and evaluation of experience. Some programs also have specific prerequisite requirements that must be met prior to admission. Mature applicants must meet all program specific prerequisites. Those applying as mature students and having no documentation of Grade 12 education must supply, if required, proof of age, such as a copy of an official birth certificate or driver's licence. Refer to Sections 2.5 and 2.6 of the Academic Calendar for further details.

Graduation Requirements

27 Mandatory Courses

2 Communications Courses

2 Optional Courses

5 General Education Courses

3 Co-op Work Terms

Graduation Eligibility

To graduate from this program, the passing weighted average for promotion through each semester, from year to year and to graduate is 60%. Additionally, a student must attain a minimum of 50% or a letter grade of P (Pass) or S (Satisfactory) in each course in each semester.

Mandatory

ACCT1000 Financial Accounting Principles 1

ADVE1004 Advertising

ADVE2001 Integrated Marketing Communications

BUSI1001 Introduction to Organizational Behaviour

BUSI1002 Consumer Behaviour

BUSI2000 Entrepreneurship and Small Business

COMM1007 Oral Presentations

COMP1003 Microcomputer Applications

COMP2067 Advanced Computer Applications

COMP2093 MacIntosh and Design Basics

ECON1000 Microeconomics

ECON2000 Macroeconomics

FNCE2000 Business Finance

MATH1002 Mathematics of Finance

MGMT3001 Managerial Decision Making

MKTG1000 Introduction to Marketing

MKTG1001 Planning the Marketing Strategy

MKTG1003 Personal Selling

MKTG2000 Writing the Marketing Plan

MKTG2001 Marketing on the Web

MKTG2003 Marketing Research

MKTG2005 Marketing Research Project

MKTG2009 Brand Development

MKTG2010 Sales Management

MKTG2011 International Marketing

MKTG2012 Marketing Management

MKTG2017 Marketing Analysis

Options

ADVE2002 Sales Promotion

ADVE2004 Public Relations

BUSI1011 Professional Business Practices

BUSI2005 Customer Service

BUSI2011 International Business

BUSI3001 Supervision

BUSI3006 Investments

COMP1002 Web Authoring Fundamentals

ECON3000 Economic Issues

HURM1000 Human Resource Management Foundations

LAWS2000 Business Law

MGMT1000 Retail Management

MGMT2000 Production and Operations Management

MKTG1005 Business to Business Marketing

MKTG2004 Introduction to Logistics

MKTG2007 Marketing of Services

MKTG2008 Database/Direct Marketing

MKTG2023 Supply Chain Management

MKTG2024 International Logistics

REAS2002 Foundations in Canadian Business Research

STAT2000 Statistics 1

STAT2001 Statistics 2

The descriptions that follow provide brief outlines of the courses. Please note that some courses have prerequisite and/or corequisite requirements not shown here, that need to be met in order to enroll in the course. You will be advised of any requisite requirements during the registration process, or you can contact the academic area for further details.

Communications

COMM1001 Communications at Work

Plus one addition communications to be selected from College list

(Note: this is in addition to any mandatory communications listed for the program)

General Education Courses

To be selected from College list

Co-op

COOP1008 Business Work Term 1

COOP2026 Business Marketing Work Term 2

COOP3000 Business Work Term 3

COURSE DESCRIPTIONS

ACCT1000 Financial Accounting Principles 1 42.0 Hours

This introductory course in financial accounting covers the accounting cycle including preparation of financial statements for service and trading companies operating as single proprietorships. Also included are topics related to accounting for merchandising operations, accounting information systems, cash, temporary investments and accounts receivable.

ADVE2001 Integrated Marketing Communications 42.0 Hours

This course explores the relationships between marketing and advertising from a marketing communications perspective. Emphasis is placed on formal advertising planning.

ADVE1004 Advertising 42.0 Hours

Advertising, as a subset of the promotion variable in the marketing mix, provides the foundation for this course. The primary focus is on theory and applications in advertising. Included is the history of advertising, regulations, planning, media selection, and creative approaches to influence customer behaviour.

ADVE2002 Sales Promotion 42.0 Hours

This course focuses on stimulating consumer action. Students learn practical, well established promotional techniques and how they can be mixed and matched to fit a specific situation. The importance of integrating sales promotion and direct marketing to optimize return on investment will be examined.

ADVE2004 Public Relations 42.0 Hours

This course provides you with an overview of the field of public relations. It covers the function of public relations and introduces you to the communications tools and the tasks, roles, and responsibilities of a public relations professional. Finally, it provides you with insight into future trends within the industry.

BUSI1001 Introduction to Organizational Behaviour 42.0 Hours

Organizational Behaviour is an introductory course which teaches social science theory as applied to the business world. It provides rich insights about working people in all kinds of organizations and also suggests how people may be motivated to work together more productively.

BUSI1002 Consumer Behaviour 42.0 Hours

Consumer Behaviour deals with people in the marketplace. This course looks at approaches social scientists have taken when studying the consumer and the application of their findings in a business or organizational context. Topics include areas related to affect, cognition, behaviour and the environment.

BUSI1011 Professional Business Practices 42.0 Hours

In this course, you will learn how to prepare and present yourself and your work in a professional manner according to business ethics and protocol(s). In addition, you will develop skills to manage office politics, social situations, travel and communications. Finally, you will develop an understanding of appropriate cultural and travel protocols for success in international business situations.

BUSI2000 Entrepreneurship and Small Business 42.0 Hours

This course deals with establishing and operating a small business. Emphasis is placed on using business techniques, acquired in previous courses, to assist in developing a comprehensive understanding of the skills and abilities needed to succeed.

BUSI2005 Customer Service 42.0 Hours

Building an awareness of the critical need for a high level of customer service in any organization is necessary for success in the new millennium. Differentiated customer service can be the basis for building a sustainable competitive advantage. The course will deal with company philosophy, implementation strategies, and customer contact.

BUSI2011 International Business 42.0 Hours

This course provides you with an overview of the systems and challenges of international business, including market entry, manufacturing, competitive advantage, marketing and managing human resources in foreign markets. You will develop an understanding of the differences in political economies, cultural environments, and ethics. In addition, you will be introduced to cross-border trade, investment theories and global money systems.

BUSI3001 Supervision 42.0 Hours

In this course, you will study ways to manage others and yourself in a changing workforce, by developing a thorough understanding of the basic principles, concepts, and vocabulary of employee supervision. The sessions are interactive and provide you with opportunities to discuss and participate in a variety of approaches to supervision.

BUSI3006 Investments 42.0 Hours

This course provides you with an overview of the Canadian investment industry and the equity and debt products offered, including stocks, bonds, options and futures. You will develop an understanding of how investment vehicles are valued and the resulting returns and risks involved.

COMP1002 Web Authoring Fundamentals 42.0 Hours

This course covers HTML, client-side programming and design issues for the World Wide Web. Students will learn HTML source tags, build websites, learn how to manage a website's directories, use templates, FTP, and employ Unix commands common to most web servers. Students will work in groups to build mock commercial, institutional, government or educational websites. More advanced topics, such as bandwidth, aesthetics, human-interface and future developments will also be covered.

COMP2093 MacIntosh and Design Basics 42.0 Hours

This course introduces the principles of visual design as applied to layout (for print) combined with a basic introduction to the MacIntosh platform, its operating system and industry standard graphics software. It will provide the students with an understanding of the elements that make design solutions successful with an interest in integrating components to generate visual communication pieces electronically.

COMM1001 Communications at Work 42.0 Hours

Students develop their communication skills for the workplace. Using available technology, they research, write and edit work-related correspondence and short reports, individually and collaboratively. With audio-visual support, they prepare and deliver professional presentations that have vocational emphasis. In addition, students complete other communication tasks specific to their vocational areas.

COMP1003 Microcomputer Applications 42.0 Hours

This course introduces the student to databases, worksheets, presentation software, and word processing. The intent of this course is to provide the student with a broad introduction to business computer applications. This course provides the student with hands-on learning and independent study.

COMP2067 Advanced Computer Applications 42.0 Hours

This course is designed to enhance and expand the student's knowledge of spreadsheets and databases. Topics to be covered include: web building and publishing; pivot table building/analysis using Excel; creation and manipulation of workbooks and worksheets; building macros, and linking vs. importing.

COOP1008 Business Work Term 1 560.0 Hours

Co-operative Education is a mandatory component of all Business programs. You must participate in a series of co-op classes (CPHR0001 - 12 sessions) prior to the application process. Classes provide you with the knowledge and skills to conduct a self-directed job search. You are responsible to obtain a Co-op position and have it approved by your Consultant. You must successfully complete a fourteen-week, full-time, program-related work experience to acquire your first Co-op credit.

COOP2026 Business Marketing Work Term 2 560.0 Hours

Building on previous Co-op experience, students will continue to gain valuable experience and develop knowledge and skills that are relevant to today's business world. Students will gain experience with a variety of accounting functions in various workplaces. Upon completion of the Co-op work term students will be required to attend a debriefing session to review the requirements for completion of the Co-op work term.

COOP3000 Business Work Term 3 560.0 Hours

You are required to attend a scheduled debriefing session upon return from your second Co-op. If you are completing a two-year diploma, your Consultant will collect your final paperwork and help prepare you for graduate job search. If you are continuing in the three-year Administration program, your Consultant will review the requirements and processes for your final Co-op. Your second Co-op credit must be successfully completed prior to your third Co-op.

ECON1000 Microeconomics 42.0 Hours

This course provides an introduction to the principles and methods of economic analysis. The course examines how households and firms make economic decisions. It also analyzes the efficiency of scarce resource allocation under a range of market structures.

ECON2000 Macroeconomics 42.0 Hours

This course is designed to give students an understanding of how the overall economy operates and what economic indicators tell us about its health. The course explores government options for stabilizing the economy, and the impact of international trade. It is highly recommended that students take Microeconomics (ECO9102 or equivalent) prior to taking this course.

ECON3000 Economic Issues 42.0 Hours

As the economy becomes more complex, citizens and policy makers must be able to apply knowledge and skills to make intelligent decisions. This course extends the policy analysis framework developed in both Microeconomics and Macroeconomics to help students make sense of modern Canadian economic issues.

FNCE2000 Business Finance 42.0 Hours

This is an introductory course for the financial manager. This course covers terms, techniques, policies, patterns, and problems relating to business finance.

HURM1000 Human Resource Management Foundations 42.0 Hours

This course provides an understanding of the modern Canadian human resources function. It covers the historical development of human resources management, the influence of government, staffing, employee relations, current trends and future issues.

LAWS2000 Business Law 42.0 Hours

This course covers the legal framework within which business takes place. The student learns how to avoid legal problems, and how to deal with a lawyer. Major topics include: torts, contracts, sale of goods, consumer protection, employment law, copyright and patent law with an emphasis on how these affect computer software and hardware.

MATH1002 Mathematics of Finance 42.0 Hours

This introductory course is designed to develop a student's ability to perform basic mathematic operations and to apply mathematical techniques to a wide range of business problems. The mathematics of compound interest and annuities forms a major component of the course.

MGMT1000 Retail Management 42.0 Hours

This course will enable students to develop decision making skills related to retailing. Topics may include merchandise and expense planning, store layout, product line and resource determination, pricing, promotional strategies, customer service, financial planning and control.

MGMT2000 Production and Operations Management 42.0 Hours

This course introduces students to concepts underlying effective operation and control of manufacturing and service businesses. Approaches to production control, inventory policy, facilities planning, methods improvement and technological assessment are studied.

MGMT3001 Managerial Decision Making 42.0 Hours

This course is designed as a business decision simulation and as such will provide a forum for the participant to experiment with, and test, ideas and theories acquired in other courses.

MKTG1000 Introduction to Marketing 42.0 Hours

This is an introductory course with its primary focus on marketing products and services to the ultimate consumer. Emphasis is placed on the basic marketing premise that customer needs must be satisfied in order to achieve company objectives. The student gains insight into the complex and interdependent variables involved in developing successful marketing strategies. The strategic marketing planning process is introduced, along with the specific concepts and principles involved in the four key components of the marketing plan - product, price, distribution and promotion strategies.

MKTG1001 Planning the Marketing Strategy 42.0 Hours

This course involves the elements that a company controls and uses to put together its marketing strategy. These four controllable elements are product, price, place and promotion. This course also provides an understanding of the growing interest in customer value.

MKTG1003 Personal Selling 42.0 Hours

This course covers the basic concepts and practices of relationship selling. The focus is on a "how to" approach, which stresses learning by doing through examples, exercises and video-taped role-playing of selling situations. The skills developed in this course are applicable in all aspects of life - course work, job search, career sales, idea presentation.

MKTG1005 Business to Business Marketing 42.0 Hours

This course introduces the student to the dynamic and vital area of business to business marketing - that marketing that happens between organizations. Students are exposed to various marketing elements that are relevant to business to business marketing. A basic familiarity with economic analysis is useful in this course.

MKTG2000 Writing the Marketing Plan 42.0 Hours

This course requires students to synthesize knowledge obtained in previous courses and apply that knowledge in the research and creation of a marketing plan for a product or service. Some of these marketing plans will be for business clients. Students are required to work in small groups.

MKTG2001 Marketing on the Web 42.0 Hours

The intent of this course is the development and implementation of a successful Internet marketing strategy for products and services in business-to-business and business to consumer environments. While the course will provide an overview of Web and commerce technologies, its focus is on Internet marketing applications including the development of an Internet marketing component of a marketing plan. Marketing, sales and customer service issues will be explored in conjunction with Web site development.

MKTG2003 Marketing Research 42.0 Hours

Marketing Research is concerned, primarily, with the systematic gathering and analysis of primary and secondary information to significantly reduce uncertainty in major marketing problem areas. Exposure to problem definition, sampling, collecting, and interpreting data is experienced through discussion, case analysis, and group projects.

MKTG2004 Introduction to Logistics 42.0 Hours

The purpose of logistics is to get the right goods or services to the right place, at the right time, and in the desired condition, while making the greatest contribution to the firm. This course is designed to introduce students to the main components of a logistics system, such as customer service, demand forecasting, inventory control, warehousing and storage, traffic and transportation, plant and warehouse site selection, order processing and materials handling.

MKTG2005 Marketing Research Project 42.0 Hours

Marketing Research is the systematic gathering and analysis of information to reduce uncertainty in marketing decision making. The student acquires a basic understanding about how to conduct research by hands-on practical experience working for an actual client in the local business community.

MKTG2007 Marketing of Services 42.0 Hours

The service sector today occupies a pre-eminent position in the economies of many countries. This course introduces the student to a framework for understanding the key issues of services marketing, and emphasizes how the intangibility and inseparability of the services being offered require different approaches in how they are marketed compared to the approaches for marketing consumer goods.

MKTG2008 Database/Direct Marketing 42.0 Hours

Direct marketing involves the strategic planning and execution of activities designed to motivate targeted customers to place orders through the mail, via the telephone, or some other non-store channel. A key component of direct marketing is the development (or acquisition) and manipulation of a computer-generated database of potential/prospective customers. Students examine all of the key components and strategies required to develop a successful direct marketing campaign, and apply these concepts to a project or case study.

MKTG2009 Brand Development 42.0 Hours

Many executives now recognize that one of the most valuable assets a firm has is the brands that the firm has invested in and developed over time. This course will examine what a brand is, how to successfully develop a brand, and then how to maintain and protect that brand.

MKTG2010 Sales Management 42.0 Hours

This course examines traditional areas of sales management including planning, organizing, staffing and controlling the sales force, and explores emerging issues challenging this industry.

MKTG2011 International Marketing 42.0 Hours

This course covers the basic issues of exporting with particular emphasis on the potential for Canadian marketers in both developed and developing nations. Since the ultimate stage in the development of international marketing is the establishment of overseas production facilities, part of the course will discuss the advantages of taking this major step.

MKTG2012 Marketing Management 42.0 Hours

Planning alternative marketing strategies is crucial to successfully managing a business enterprise. Students have the opportunity to learn marketing management techniques currently being used in the business environment which enables students to make better marketing management decisions. The course will be focused around an interactive computer simulation model.

MKTG2017 Marketing Analysis 42.0 Hours

This course will introduce the student to some of the quantitative terms and techniques used in marketing to simplify data and make decisions. Topics will include descriptive statistical measures, graphing, sales forecasting and cost-benefit analysis.

MKTG2023 Supply Chain Management 42.0 Hours

This course expands on the components of logistics systems and further develops the importance of the supply chain in a firm's success. You will be introduced to forecasting and demand management, procurement and purchasing, benchmarking supply chain performance, and the role of information technology in making supply chain decisions.

MKTG2024 International Logistics 42.0 Hours

This course explores the international standards that must be met to allow the movement of goods between countries, as well as the design and implementation of effective logistics strategies in global markets. You will cover the effects of government trade policies, the role of international trade specialists, the impact of changes in the political/legal environments and guidelines for developing a global logistics strategy.

REAS2002 Foundations in Canadian Business Research 42.0 Hours

Business research skills are integral to the business decision-making process in small, medium and large business enterprises. This course examines the business research skills required to efficiently and effectively locate and evaluate secondary information. Various databases are utilized to integrate research and decision-making skills, ensuring students have practical experience with the complete research process: from identifying an information need to developing a research plan to effectively presenting the results to a business audience.

STAT2000 Statistics 1 42.0 Hours

This course is designed to develop students' skills in organizing and summarizing information. It also provides an introduction to the techniques of inferential statistics (drawing conclusions about populations on the basis of sample data). Students are expected to further develop their skills with spreadsheet software.

STAT2001 Statistics 2 42.0 Hours

This course builds on the topics covered in Statistics 1, extending hypothesis testing and other inferential techniques to a range of new problems. Applications of statistical techniques to quality and productivity management are covered. Students gain further experience with the use of computer-based statistical analysis tools.

How To Apply

Last Update: March 08, 2012.