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Description

Demographic trends indicate that golf is one of the fastest-growing leisure industries in North America. In response to a demand for qualified, specifically focused professionals in this field, Georgian College offers a diploma in Professional Golf Management. In a departure from the traditional methods of delivering programs, Professional Golf Management incorporates three distinct delivery modes:

* Traditional classroom delivery taught by college professors;

* Weekly modularized seminars led by our local golf industry partners;

* Applied co-operative immersion, linking the student with the industry in the practical sense;

* Endorsed by the CPGA, the program also enjoys encouraging support from golf facilities across Canada.

Career Opportunities

While an aging baby boomer generation and increased popularity of golf among juniors and women would seem to bode well for increased growth in golfer participation, the reality is that rounds of golf played in Canada over the last several years have not increased and in some markets rounds have declined. Georgian’s Professional Golf Management program prepares future industry professionals for a much more competitive environment than existed in years past. Programs and strategies for growing the game along with a clear focus on business management skills necessary for highly efficient operations are key directions of our 3-year diploma program. With these new skills and a clear understanding of this changing industry our graduates are prepared to confidently offer their services to any of the 1900 golf facilities across Canada or to the thousands of golf operations around the world.

Program Learning Outcomes

The graduate has reliably demonstrated the ability to:

• develop and evaluate marketing plans relating to the golf industry;
• organize and facilitate special events;
• apply appropriate regulations, guidelines and policies to workplace settings;
• apply accounting principles in order to establish budgets and appropriate budget control mechanisms;
• identify practices necessary for day-to-day maintenance of a golfing operation, including environmental concerns;
• utilize principles of management related to golfing/hospitality, including strategic planning;
• design and evaluate public relations activities;
• discuss issues around construction/renovation of golf courses and related facilities;
• assess the impact of provincial, national and/or global trends and events on golfing and recreation, in general.

Practical Experience

Co-operative Education is a mandatory component of all Co-op programs at Georgian College; it has been designed as a process by which students integrate their academic education with paid work experience related to their program of study. This integration affects much more than simply earning a salary, including the adjustment to the work environment and the development of professionalism. It also reinforces skills and theory learned during academic semesters, develops professional contacts, job knowledge and career path, improves human relations and communication skills and promotes personal maturity and financial independence.

Students are requested to register, attend and participate in their scheduled co-operative education classes. These classes are scheduled for all first year students and are expected to be completed in order to proceed successfully to their first co-op work experience. To ensure students are eligible to proceed onto any co-op work experience students should refer to Promotional Status and Eligibility for Co-op as outlined in the College Calendar.

Georgian College follows the Co-operative Education guidelines set out by the Canadian Association for Co-operative Education (CAFCE) and Education at Work Ontario (EWO) by supporting the learning outcomes designed for the program specific graduate profile and curriculum as set out by the Ministry of Training, Colleges and Universities.

Program Progression

Sem 1 - Fall 2009

Sem 2 - Winter 2010

Work Term 1 - Summer 2010

Sem 3 - Fall 2010

Sem 4 - Winter 2011

Work Term 2 - Summer 2001

Sem 5 - Fall 2011

Sem 6 - Winter 2012

Articulation Agreements

A number of articulation agreements have been negotiated with universities and other institutions across Canada, North America and internationally. These agreements are assessed, revised and updated on a regular basis. Please contact the program co-ordinator for specific details if you are interested in pursuing such an option. Additional information can be found on our website at www.georgianc.on.ca/academics/articulations.

External Recognition

Canadian Professional Golfers’ Association Certification

The CPGA Board of Directors has granted approval to Georgian College to offer the diploma in Professional Golf Management as a basis for seeking Class "A" certification within this association.

To receive CPGA Class "A" certification under the CPGA Enhanced Learning and Innovative Training and Education Program (ELITE) the following requirements must be fulfilled:

1. Completion of a minimum of three seasons of eligible employment.

2. Successful completion of the playing ability test. The playing ability tests are set by the CPGA zone offices, under specific guidelines established by the CPGA.

3. Completion of a three-year community college business diploma or a university degree.

4. Completion of levels one, two, three and four of the CPGA Teaching and Coaching Certificate Program.

5. Completion of a minimum of 36 hours of seminars from an identified content list set by the CPGA, in addition to club fitting, club repair and rules of golf seminars.

6. Class "A" examination.

NOTE: Graduates of Georgian College’s PGM Program who have also passed the Playing Ability test will receive automatic credit for Step #5 from above.

Admission Requirements

Applicants following the OSS curriculum must have an Ontario Secondary School Diploma (OSSD - 30 credits) or equivalent. OSS applicants must also have Grade 12 English (C) or (U) (ENG 4C, ENG 4U) and any Grade 12 College Mathematics (MAP 4C or MCT 4C), or any Grade 12 University Mathematics.

Applicants are invited to submit a current resume and one letter of recommendation.

Applicants who are 19 years of age or over by the first day of classes, and who lack the academic admission qualifications, may be considered for entrance as mature students. Each applicant will be considered on an individual basis and acceptance will be determined by counselling, Communication Placement Assessment (CPA), previous post-secondary education and evaluation of experience. Some programs also have specific prerequisite requirements that must be met prior to admission. Mature applicants must meet all program specific prerequisites. Those applying as mature students and having no documentation of Grade 12 education must supply, if requested, proof of age, such as a copy of an official birth certificate or driver's licence.

Graduation Requirements

24 Mandatory Courses

2 Communications Courses

4 Optional Courses

6 General Education Courses

2 Co-op Work Terms

Graduation Eligibility

To graduate from this program, the passing weighted average for promotion through each semester, from year to year and to graduate is 60%. Additionally, a student must attain a minimum of 50% or a letter grade of P (Pass) or S (Satisfactory) in each course in each semester.

Mandatory

ACCT1004 Introduction to Accounting

ACCT1006 Accounting Cycles

ADVE3000 Public Relations and Presentation Skills

BUSI1001 Introduction to Organizational Behaviour

BUSI2000 Entrepreneurship and Small Business

BUSI3001 Supervision

COMP1014 Computer Applications

COMP2029 Advanced Computer Golf Applications

FNCE1000 Personal Finance

FNCE2000 Business Finance

FOSR2000 Food and Beverage Control Systems

FOSR2001 Food and Beverage Management

GOLF1000 Introduction to Golf, History and Rules

GOLF1001 Golf Equipment, Storage and Repair

GOLF2000 Turf, Renovation, Construction

GOLF2001 Fundamentals of Golf Swing

GOLF2002 Golf Operations, Policies and Procedures

GOLF3000 Corporate Golf Event Planning

GOLF3005 Professional Networking

LAWS2000 Business Law

LAWS2010 Environmental Law

MKTG1000 Introduction to Marketing

MKTG1001 Planning the Marketing Strategy

TOUR1000 Introduction to Hospitality and Tourism

Options

BUSI2005 Customer Service

ECON1000 Microeconomics

ECON2000 Macroeconomics

TOUR2000 Recreation, Facilities and Leadership

The descriptions that follow provide brief outlines of the courses. Please note that some courses have prerequisite and/or corequisite requirements not shown here, that need to be met in order to enroll in the course. You will be advised of any requisite requirements during the registration process, or you can contact the academic area for further details.

Communications

COMM1000 College Communications

COMM1001 Communications at Work

COMM1004 World Links: Wired Communications

COMM1006 Professional Writing

COMM1007 Oral Presentations

COMM1012 Visual Analysis in Communication

Co-op

COOP1009 Golf Work Term 1

COOP2007 Golf Work Term 2

COURSE DESCRIPTIONS

ACCT1004 Introduction to Accounting 42.0 Hours

This course covers basic accounting techniques, financial statements used in a business, and accounting for service and merchandising operations.

ACCT1006 Accounting Cycles 42.0 Hours

This course will refine and expand accounting concepts and actual practices for larger sized businesses. The accounting cycle will be emphasized with the use of specialized accounting journals to record numerous and varied business transactions common in the hospitality industry. The accounting skills and practices attained in this course will provide the student with a basis for entry working positions in a hospitality industry accounting setting.

ADVE3000 Public Relations and Presentation Skills 42.0 Hours

This course will expand the student's knowledge of Public Relations needs in the Tourism Industry and further develop writing and speaking skills. Students will learn how to write public relations material and to follow through with proper distribution. This course will also assist students to develop and refine presentation skills for business.

BUSI1001 Introduction to Organizational Behaviour 42.0 Hours

Organizational Behaviour is an introductory course which teaches social science theory as applied to the business world. It provides rich insights about working people in all kinds of organizations and also suggests how people may be motivated to work together more productively.

BUSI2000 Entrepreneurship and Small Business 42.0 Hours

This course deals with establishing and operating a small business. Emphasis is placed on using business techniques, acquired in previous courses, to assist in developing a comprehensive understanding of the skills and abilities needed to succeed.

BUSI2005 Customer Service 42.0 Hours

Building an awareness of the critical need for a high level of Customer Service in any organization is necessary for success in the new millennium. Differentiated Customer Service can be the basis for building a sustainable competitive advantage. The course will deal with company philosophy, implementation strategies and customer contact.

BUSI3001 Supervision 42.0 Hours

In this course, you study ways to manage others and yourself in a changing workforce, by developing a thorough understanding of the basic principles, concepts, and vocabulary of employee supervision. The sessions are interactive and provide you with opportunities to discuss and participate in a variety of approaches to supervision.

COMM1000 College Communications 42.0 Hours

Effective communication skills are essential for success in college and career. This entry level course promotes development of college level skills related to information literacy and current communication technology. Students focus on writing, researching, presenting, editing and proofreading. They incorporate writing conventions, analyze and evaluate information, and prepare and deliver ideas orally. In addition, they edit and proofread their own and others’ writing.

COMM1001 Communications at Work 42.0 Hours

Students develop their communication skills for the workplace. Using available technology, they research, write and edit work-related correspondence and short reports, individually and collaboratively. With audio-visual support, they prepare and deliver professional presentations that have vocational emphasis. In addition, students complete other communication tasks specific to their vocational areas.

COMM1004 World Links: Wired Communications 42.0 Hours

Computers are revolutionizing our ability to communicate for the purposes of learning and conducting business. This project-based course develops skills to communicate effectively using electronic media. Hands-on experience is combined with an examination of the characteristics of computer-mediated communication, its role in society, and its use in the workplace. Prior experience with basic Internet functions and Web page construction is strongly recommended.

COMM1006 Professional Writing 42.0 Hours

Professional writing skills are required in all service, technical, and business environments. In this advanced course, students develop researching, planning, designing, and writing skills used to prepare workplace materials. Individually and collaboratively, they learn and practice the processes involved in producing such information as policies, written instructions, training materials, and online help. Experience with word processing is expected.

COMM1007 Oral Presentations 42.0 Hours

This advanced communications course is designed to further students' proficiency in verbal communication in both individual and group presentations. Students develop their delivery and presentation skills while working on a range of oral communication activities that start with short, informal introductions and comments and work up to more researched, persuasive, multimedia presentations.

COMM1012 Visual Analysis in Communication 42.0 Hours

In the modern visual world, the way messages are viewed and disseminated has changed dramatically with technological advances. In this course, students develop their theoretical and practical communication skills at an advanced level by investigating the power of visual imagery. Students focus on interpreting, analyzing, and critiquing a broad range of visuals in terms of intention and effectiveness. In addition, students complete research projects including presentations.

COMP1014 Computer Applications 42.0 Hours

This course builds on previous Internet and word processing skills. Students will be introduced to spreadsheet software and an overview of golf course software. Students will use current software to produce a variety of documents relevant to their academic or personal needs.

COMP2029 Advanced Computer Golf Applications 42.0 Hours

It is strongly recommended that the student has previously taken Computer Applications in the Golf Industry. Students will be introduced to advanced Internet functions, power point presentations, database management systems and golf course software. Students will produce a variety of documents relevant to their academic needs for the golf course industry.

COOP1009 Golf Work Term 1 750.0 Hours

Co-op provides our students with valuable work experience which allows them to gain industry specific knowledge and explore a variety of golf career options while enrolled at Georgian. Some areas students will work in include, back shop, pro shop, organizing tournaments, junior camps and teaching. Co-op placements are paid and usually start in early April and continue until the Thanksgiving weekend. The one hour fall session, co-op class (CPHR 0001) supports the co-op process and students are strongly encouraged to attend and participate.

COOP2007 Golf Work Term 2 750.0 Hours

Building on previous co-op experience, students will continue to gain valuable industry experience and develop skills relevant to today’s golf business. Many students will use this opportunity to explore a new position within their first work term property OR they may chose to pursue new roles at a different golf facility.

ECON1000 Microeconomics 42.0 Hours

This course provides an introduction to the principles and methods of economic analysis. The course examines how households and firms make economic decisions. It also analyzes the efficiency of scarce resource allocation under a range of market structures.

ECON2000 Macroeconomics 42.0 Hours

This course is designed to give students an understanding of how the overall economy operates and what economic indicators tell us about its health. The course explores government options for stabilizing the economy, and the impact of international trade. It is highly recommended that students take Microeconomics (ECON1000 or equivalent) prior to taking this course.

FNCE1000 Personal Finance 42.0 Hours

This course introduces you to the factors that influence personal and family finances. With an understanding of basic principles, vocabulary and concepts, you will be prepared to adjust to changing situations by recognizing the ways that new practices or trends affect the finances of Canadian families. This course helps you recognize and understand personal and family values, how they change throughout the lifecycle and how they influence financial decisions.

FNCE2000 Business Finance 42.0 Hours

This is an introductory course for the financial manager. This course covers terms, techniques, policies, patterns, and problems relating to business finance.

FOSR2000 Food and Beverage Control Systems 42.0 Hours

Students will study the organization, operation and management of a typical food and beverage operation. This will be achieved by following the flow of goods as they are shaped into the finished product and analyzing the necessary forms of control. Students will gain an understanding of the importance of computerization in today's hospitality industry through various practical assignments.

FOSR2001Food and Beverage Management 42.0 Hours

This course will study budgeting, analysis of food and beverage costs, labour cost control and the control of various direct and indirect costs that affect the food and beverage department. (Recommend Food & Beverage Control Systems precede this course.)

GOLF1000 Introduction to Golf, History and Rules 42.0 Hours

Using a seminar and guest speaker format, this course will provide students with an introduction to the variety of career opportunities that exist within the Golf Industry. We will also examine the origins of golf and the rules and etiquette that support the culture of the game and the industry.

GOLF1001 Golf Equipment, Storage and Repair 42.0 Hours

This course provides students with the information and skills necessary to successfully organize and administer a golf tournament. Students will also gain the skills and knowledge necessary to store, service and maintain golf clubs, bags, and power carts and perform basic repairs to golf clubs. The operational aspects of the driving range and its contribution to a successful backshop will be discussed.

GOLF2000 Turf, Renovation, Construction 42.0 Hours

This introductory course in turf management and golf course renovation/construction will provide the student with the skills and knowledge necessary to develop a master plan for turf grass management which will include the organization of maintenance projects, identifying required knowledge pertaining to irrigation, turf maintenance, equipment maintenance and environmental safety. As well, the student will be exposed to the fundamentals of golf course renovation and construction including factors affecting long term planning (site balance/cost balance), environmental sensitivities, historical preservation issues and existing themes, members' needs, a basic knowledge of permit requirements and construction machinery characteristics and the ongoing consultative process between turf managers, architects, course personnel and the end user.

GOLF2001 Fundamentals of Golf Swing 42.0 Hours

This course provides students with information on the biomechanical aspects and considerations of the golf swing. Students will be exposed to the physical principles of ball flight and the approach to perfect practice habits. Students will evaluate the appropriateness of contemporary training aids including video technology and mechanical devices.

GOLF2002 Golf Operations, Policies and Procedures 42.0 Hours

This course provides students with information necessary to prepare a policies and procedures manual specific to the Golf Shop. Staff scheduling, tee times, lessons, tournaments, leagues and merchandising will be discussed. Students will evaluate the contribution that the Golf Shop makes to the overall financial target of a golf facility.

GOLF3000 Corporate Golf Event Planning 42.0 Hours

This sixth semester course will provide students with the information and skills necessary to plan and implement corporate golf/special events. Participants will learn how to organize and co-ordinate each phase of golf event planning and how to liaise with each department in the organization. Students will also gain an appreciation for the important financial contribution that successful corporate/special events make to an organization's overall fiscal health.

GOLF3005 Professional Networking 42.0 Hours

This is a sixth semester course designed specifically for students preparing to graduate from Professional Golf Management. Participants will be exposed to a number of industry specialists who will present on the themes of employability skills, the importance of your professional network and future golf industry trends. As well, students are expected to identify an industry mentor and prepare a Self Learning Plan, which they will take forward into their respective golf careers.

LAWS2000 Business Law 42.0 Hours

This course covers the legal framework within which business takes place. The student learns how to avoid legal problems, and how to deal with a lawyer. Major topics include: torts, contracts, Sale of Goods, consumer protection, employment law, copyright and patent law with an emphasis on how these affect computer software and hardware.

LAWS2010 Environmental Law 42.0 Hours

The course is designed to give the student a working knowledge of the Acts, Regulations & Guidelines which pertain to the Environment. It includes a review of the relevant Acts & Regulations etc., and the development approval process. Case studies are used extensively to illustrate how these regulations are applied in real situations.

MKTG1000 Introduction to Marketing 42.0 Hours

This is an overview course with primary focus on marketing products and services to the ultimate consumer. Emphasis is placed on the basic marketing premise that customer needs must be satisfied in order to achieve company objectives. The student gains insight into the complex and interdependent variables involved in developing successful marketing strategies. The strategic marketing planning process is introduced, along with the specific concepts and principles involved in the four key components of the marketing plan - Product, Price, Distribution, and Promotion Strategies.

MKTG1001 Planning the Marketing Strategy 42.0 Hours

This course involves the elements that a company controls and uses to put together as its Marketing Program. These four controllable elements are Product, Place, Price, and Promotion. Planning the Marketing Strategy provides an understanding of the growing interest in customer value. This interest is incorporated in designing a successful marketing plan in a consumer-oriented society.

TOUR1000 Introduction to Hospitality and Tourism 42.0 Hours

The hospitality and tourism industry is exciting, challenging, dynamic and growing on a world wide basis. There are many businesses, associations and partnerships that must work together for the industry to thrive. This course provides students with an introduction to the sectors of the Canadian hospitality and tourism industry and the many career opportunities that exist.

TOUR2000 Recreation, Facilities and Leadership 42.0 Hours

Recreation is an integral part of human activity. Recreational programming skills and practical leadership abilities are skills developed in this course. Students will examine values, attitudes and trends, as well as moral and legal concerns, including safety, in recreation leadership. Through practical and theoretical experiences, students will identify and explore facets of maintaining and storing specific recreation equipment and facilities.

How To Apply

Last Update: July 28, 2011.