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Description

Tourism Management is a highly specialized co-op program designed to provide tourism product development, marketing research and management related careers. Tourism Management careers encompass all sectors of the rapidly expanding, challenging and complex global tourism industry. The program’s blend of contemporary hands-on tourism, business, technology and management subjects is designed to meet the needs of today’s rapidly changing international marketplace. Effective tourism planning, research and marketing tools are developed to nurture sustainable tourism development and entrepreneurial talents to prepare students for positions in new and developing sectors of the world’s largest industry: tourism. The program provides a carefully designed mix of management skills, practical applications and case studies that actively involve tourism professionals from the business community.

Career Opportunities

Many graduates of the Tourism Management program find exciting careers in the following areas: tourism marketing, product planning and development, market research,tourism operations, attractions and special events, adventure travel, the international travel trade, tour companies, conventions, conferences, destination resorts and hotels and cruise lines. Employment opportunities are available in existing facilities and services, in the creation of new tourism business activity and in the planning, development and marketing of many small and mid-size tourism enterprises.

Program Learning Outcomes

The graduate has reliably demonstrated the ability to:

• contribute towards sustainable development of the tourism industry;
• ensure a high degree of visitor satisfaction by providing customer services in a professional manner;
• perform effectively as a team member committed to the objectives of an organization or tourism enterprise;
• contribute towards the growth of the Canadian tourism product, within a global context, in order to meet the needs of domestic and international markets;
• contribute significantly to the co-ordination, planning and strategic management of a tourism enterprise or activity;
• contribute, as a committed team member of the tourism industry to achieving optimum benefits for tourism at the local, provincial, national and international level;
• contribute to marketing effectiveness to promote successful operation of a tourism enterprise;
• utilize appropriate and prevailing technologies to assist in achieving corporate objectives;
• access resources within the public and private sectors in order to contribute to the development and implementation of tourism projects;
• apply human resources and leadership knowledge and skills to enhance performance as an employee and team member, and to contribute to the management of a tourism enterprise;
• apply accounting and financial knowledge and skills, including cost control techniques, to the operation of a tourism enterprise;
• apply creative and critical thinking techniques towards the effective management of tourism activity;
• use writing and speaking skills to communicate ideas clearly and completely in a professional environment, and
• develop and deliver effective sales presentations.

Practical Experience

Co-operative Education is a mandatory component of all Co-op programs at Georgian College; it has been designed as a process by which students integrate their academic education with paid work experience related to their program of study. This integration affects much more than simply earning a salary, including the adjustment to the work environment and the development of professionalism. It also reinforces skills and theory learned during academic semesters, develops professional contacts, job knowledge and career path, improves human relations and communication skills and promotes personal maturity and financial independence.

Students are requested to register, attend and participate in their scheduled co-operative education classes. These classes are scheduled for all first year students and are expected to be completed in order to proceed successfully to their first co-op work experience. To ensure students are eligible to proceed onto any co-op work experience students should refer to Promotional Status and Eligibility for Co-op as outlined in the College Calendar. Co-op policies and procedures can be located on our website: www.georgianc.on.ca/careers/for-students/

Georgian College follows the Co-operative Education guidelines set out by the Canadian Association for Co-operative Education (CAFCE) and Education at Work Ontario (EWO) by supporting the learning outcomes designed for the program specific graduate profile and curriculum as set out by the Ministry of Training, Colleges and Universities.

Program Progression

Fall Intake

Sem 1 - Fall 2011

Sem 2 - Winter 2012

Work Term 1 - Summer 2012

Sem 3 - Fall 2012

Sem 4 - Winter 2013

Work Term 2 - Summer 2013

Sem 5 - Fall 2015

Sem 6 - Winter 2014

Winter Intake

Sem 1 - Winter 2012

Sem 2 - Summer 2012

Sem 3 - Fall 2012

Sem 4 - Winter 2013

Work Term 1 - Summer 2013

Sem 5 - Fall 2013

Sem 6 - Winter 2014

Work Term 2 - Summer 2014

Note: To confirm Winter (January) intake, contact the Office of the Registrar.

Articulation Agreements

A number of articulation agreements have been negotiated with universities and other institutions across Canada, North America and internationally. These agreements are assessed, revised and updated on a regular basis. Please contact the program co-coordinator for specific details if you are interested in pursuing such an option. Additional information can also be found on our website at www.georgianc.on.ca/academics/articulations/.

Admission Requirements

Applicants following the OSS curriculum must have an Ontario Secondary School Diploma (OSSD - 30 credits) or equivalent. OSS applicants also require Grade 12 English (C) or (U) (ENG4C, ENG4U).

Applicants are invited to attend an information session or pre-arrange a visit to the Hospitality and Tourism area of Georgian College.

Applicants who are 19 years of age or over by the first day of classes, and who lack the academic entrance qualifications, may be considered for entrance to an appropriate post-secondary diploma or certificate program as mature applicants. Each applicant will be considered on an individual basis and acceptance will be determined by counselling, Communication Placement Assessment (CPA), previous post-secondary education and evaluation of experience. Some programs also have specific prerequisite requirements that must be met prior to admission. Mature applicants must meet all program specific prerequisites. Those applying as mature students and having no documentation of Grade 12 education must supply, if required, proof of age, such as a copy of an official birth certificate or driver's licence. Refer to Sections 2.5 and 2.6 of the Academic Calendar for further details.

Graduation Requirements

17 Mandatory Courses

2 Communications Courses

8 Optional Courses

6 General Education Courses

2 Co-op Work Terms

Graduation Eligibility

To graduate from this program, the passing weighted average for promotion through each semester, from year to year and to graduate is 60%. Additionally, a student must attain a minimum of 50% or a letter grade of P (Pass) or S (Satisfactory) in each course in each semester.

Mandatory

BUSI2007 Entrepreneurship and Small Business

FNCE1001 Understanding Accounting

MKTG1000 Introduction to Marketing

REAS1000 Research in the Information Society

TOUR1000 Introduction to Hospitality and Tourism

TOUR1001 Canadian Tourism Destinations

TOUR1002 Destination Planning and Development

TOUR1004 Professional Customer Service

TOUR1006 Attractions, Festivals and Special Events

TOUR2010 Attractions, Festivals and Event Promotion

TOUR2011 Eco-Adventure Travel

TOUR2016 Tourism Data Collection and Analysis

TOUR2017 Tourism Product Development and Sustainability

TOUR2018 Attraction and Event Planning

TOUR3000 Destination Area Management

TOUR3003 Building Your Travel Trade Business

TOUR3005 Strategic Planning and Management

Options

ADVE2004 Public Relations

LAWS2001 Hospitality Law and Security

MGMT2003 Human Resources Management

MGMT2007 Leadership Skills

MGMT3005 Management Concepts and Applications

MKTG1007 Cyberselling

TOUR2014 Sports Tourism

TOUR2015 Spa Tourism

TOUR2019 International Tourism Destinations and Cultures

TOUR3001 Adventure Travel

TOUR3002 Resort Management Business Simulation

TOUR3004 Management Skills

TOUR3006 Club Operations

TOUR3007 International Travel and Tourism

TOUR3008 Financial Management

The descriptions that follow provide brief outlines of the courses. Please note that some courses have prerequisite and/or corequisite requirements not shown here, that need to be met in order to enroll in the course. You will be advised of any requisite requirements during the registration process, or you can contact the academic area for further details.

Communications

COMM1001 Communications at Work

Plus one addition communications to be selected from College list

(Note: this is in addition to any mandatory communications listed for the program)

General Education Courses

To be selected from College list

Co-op

COOP1003 Hospitality and Tourism Work Term 1

COOP2000 Hospitality and Tourism Work Term 2

COURSE DESCRIPTIONS

ADVE2004 Public Relations 42 Hours

This course provides you with an overview of the field of public relations. It covers the function of public relations and introduces you to the communications tools and the tasks, roles, and responsibilities of a public relations professional. Finally, it provides you with insight into future trends within the industry.

BUSI2007 Entrepreneurship and Small Business 42 Hours

This course will deal with creative and administrative elements and management concepts that impact a hospitality and tourism entrepreneur who wishes to establish a practical and viable small business. The required skills and aptitudes for small business management will be explored. The business background in which small business operates in Ontario and Canada will be studied to provide a solid basis for decisions regarding the undertaking of small business opportunities.

COMM1001 Communications at Work 42 Hours

Students develop their communication skills for the workplace. Using available technology, they research, write and edit work-related correspondence and short reports, individually and collaboratively. With audio-visual support, they prepare and deliver professional presentations that have vocational emphasis. In addition, students complete other communication tasks specific to their vocational areas.

COOP1003 Hospitality and Tourism Work Term 1 700 Hours

Students are required to complete 20 weeks of paid work experience related to their program of study. Students work in a wide range of positions within the eight sectors of the industry including accommodation, adventure travel and recreation, attractions, events and conferences, travel trade and tourism services. The co-op experience enhances academic learning and helps students develop practical skills and experience. Students are encouraged to attend and participate in scheduled co-operative education classes CPHR0001 which support the co-op process. Students are required to submit an employer evaluation and co-op work experience report for co-op credit.

COOP2000 Hospitality and Tourism Work Term 2 700 Hours

The second co-op work experience allows students to gain new tourism related experience. As students recognize their chosen academic strengths and career direction they are better prepared to choose their academic courses and professional options within the industry. It is expected that a student wishing to return to their Work Term 1 employer will establish new opportunities or further their responsibilities within the organization. Students are required to submit an employer evaluation and co-op work experience report for co-op credit.

FNCE1001 Understanding Finance 42 Hours

This introductory course is predicated on the need for non-financial personnel to understand the accounting and financial procedures necessary to operate a successful business. Revenue and cost control, the accounting cycle and basic understanding of financial statements will be covered in this course.

LAWS2001 Hospitality Law And Security 42 Hours

This course will create an understanding of the laws and practices encountered in the hospitality and tourism industry. The social and ethical concerns associated with this industry will be explored in a practical manner with direct example analysis and criticism. The blending of legal and ethical issues will provide a basis for the serious student to contribute value to one’s self, business and society.

MGMT2003 Human Resources Management 42 Hours

This course examines strategies and techniques used by effective managers in the hospitality and tourism field. Psychological, operational and legal considerations are analyzed in areas such as: human resource planning, information systems, employment equity, occupational health and safety, workforce stress, and labour- management relations. Specific emphasis will be placed on creative thinking and problem solving. Simulated problems will provide students with the opportunity to investigate and practice successful strategies.

MGMT2007 Leadership Skills 42 Hours

This course is designed to give students the opportunity to develop leadership and team building skills through participation in activities which allow them to obtain practical experience in these areas. The course is for students who are, or wish to be in regular and ongoing leadership or team positions in student or community organizations. Students are required to actively participate in their selected team in a manner and level deemed satisfactory by the course instructor.

MGMT3005 Management Concepts and Applications 42 Hours

This course is designed to help students understand and apply salient management concepts common to the hospitality industry. Through the use of readings, case studies, simulations and other application exercises, students will gain insights into management roles and responsibilities as well as classic and current theories and practices.

MKTG1000 Introduction to Marketing 42 Hours

This is an overview course with primary focus on marketing products and services to the ultimate consumer. Emphasis is placed on the basic marketing premise that customer needs must be satisfied in order to achieve company objectives. The student gains insight into the complex and interdependent variables involved in developing successful marketing strategies. The strategic marketing planning process is introduced, along with the specific concepts and principles involved in the four key components of the marketing plan - Product, Price, Distribution, and Promotion Strategies.

MKTG1007 Cyberselling 42 Hours

E-commerce transactions, internet sales, email promotions, fax and telephone sales have created new customer expectations and profit opportunities for operators. This course covers the techniques used in successful electronic selling, developing customer knowledge bases, evaluating customer satisfaction levels, improving customer satisfaction levels, minimizing customer turnover frequency, ethics and etiquette in cyberselling.

REAS1000 Research in the Information Society 42 Hours

In today's global information society, tourism operations such as hotels, resorts, and attractions must be very attuned to their customer's business and leisure needs. This course focuses on the importance of research processes, and the role research plays in staying competitive. Students learn how to access and interpret relevant information using a variety of techniques and sources.

TOUR1000 Introduction to Hospitality and Tourism 42 Hours

The hospitality and tourism industry is exciting, challenging, dynamic and growing on a world wide basis. There are many businesses, associations and partnerships that must work together for the industry to thrive. This course provides students with an introduction to the sectors of the Canadian hospitality and tourism industry and the many career opportunities that exist.

TOUR1001 Canadian Tourism Destinations 42 Hours

This course will focus on Canada's uniqueness as a tourist destination. Using specific regional examples, students will gain a knowledge of the major tourism destinations of the country by examining the physical landscape, resources, culture, heritage and attractions unique to each area and to Canada as a whole.

TOUR1002 Destination Planning and Development 42 Hours

This course responds to the many development challenges and opportunities facing tourism destinations. Tourism planning approaches and guidelines for sustainable development are examined from a variety of perspectives. Tourism and its effects on the economy and the environment are emphasized as well as the social/cultural impacts of tourism.

TOUR1004 Professional Customer Service 42 Hours

This course focuses on the importance of service delivery as demonstrated by the front line service provider. Topics will include the art of giving and receiving effective feedback and the importance of service quality standards and performance appraisals. An underlying theme is the effective use of communication skills including listening.

TOUR1006 Attractions, Festivals and Special Events 42 Hours

This course will provide students with an understanding of the roles and significance of attractions festivals and events within the tourism industry. The key factors influencing these successful operation and management of attraction sites festivals and events are examined to provide a solid understanding of the attractions environment. The evolution of an event of festival from its conception through its development to implementation and evaluation stages is followed to assist students in gaining relevant skills to integrate attractions into local communities.

TOUR2010 Attractions, Festivals and Event Promotion 42 Hours

This course deals with the contemporary marketing communication process used to promote major attractions, events and expositions. The use of personal and non-personal selling techniques is included in this course as well as the development of promotional methods and materials used to attract visitors to major attraction festivals and events.

TOUR2011 Eco-Adventure Travel 42 Hours

Due to the changing demographics in western societies, there has been a growing interest in learning and active vacations. This has led to the global trend and demand for ecotourism and adventure tour products as alternative forms of traditional tourism. As well, tourists concern for the environment has encouraged lodges, resorts and tour companies to implement ‘green tourism’ practices. This course will focus on ethics, tour operation, programming and interpretation, risk management, and trends such as adventure for women, seniors and disabled persons.

TOUR2014 Sports Tourism 42 Hours

In industrialized countries, sports tourism contributes between 1 and 2 percent of the GNP "Simon Hudson". Sport Tourism refers to vacations that include playing, or watching competitive or non-competitive sports or participating in recreation or leisure activities. Topics covered in this course include: sport industries, politics in sport, sport marketing, and sport facility operation. Sports have become a major demand generator for many countries around the world and consequently the growth and status of this phenomenon is a major aspect of this course. The process of creating proposals and bids for sport events will also be discussed.

TOUR2015 Spa Tourism 42 Hours

This course will focus on the growing trend towards spa destination development in Canada and internationally. A variety of destination spas from active, wellness or retreat destinations will be examined. As well, the organization, scheduling and management of spa facilities within the destination or resort will be examined. (Example, Georgian Manor - Vacation Inn, Horseshoe, Hockley Valley, Millford Inn, Whiteoaks).

TOUR2016 Tourism Data Collection and Analysis 42 Hours

For the tourism professional, questionnaires are common and valuable tools which can be quick, inexpensive and accurate ways to monitor the customers' needs. Surveys are examined and discussed in terms of their application to planning, marketing and tourism policy issues. Students will apply the concepts of issue identification, questionnaire design and sampling for a tourism business. In addition, technological advances in personal computer hardware and software make the once laborious tasks of data analysis now fast, efficient and fun. In this course, the student develops the basic data processing, analysis and interpretation skills related to tourism industry. Emphasis is placed on the important applied aspects of descriptive statistics and data analysis.

TOUR2017 Tourism Product Development and Sustainability 42 Hours

In this course students apply their knowledge of the tourism system to the planning, design and management of tourism products and sites. Attractions, festivals and events are examined as a method to understand design elements, preparing location analysis, undertaking site assessments, estimating development costs and revenues and determining return on investment.

TOUR2018 Attraction and Event Planning 42 Hours

This course provides the student with the knowledge and skills required to organize, plan and develop attractions and events. Physical development and program planning, site selection, budgeting, promotion, and negotiating will be studied and demonstrated using a relevant planning assignment.

TOUR2019 International Tourism Destinations and Cultures 42 Hours

This course will focus on global destinations and the people who inhabit them. With the advent of jet air travel, destinations are more accessible to more population. However destinations and international travel patterns are affected by global issues and events. Political and environmental issues and their impact on global tourism will be discussed, as well as a review of the popular and emerging destinations globally and the reason for their popularity, such as scenery, attractions and exotic cultures.

TOUR3000 Destination Area Management 42 Hours

This course will assist future tourism professionals to better plan, develop and manage tourism destination areas while also responding to the needs and wants of community residents. Practical examples and case studies of major destination areas are used to estimate the costs and benefits of increased tourism activity. Methods used to manage the impact of tourism, keys to sustainable community tourism development and the role of destination management organizations are determined. (Strongly recommend Tourism Product Development and Sustainability).

TOUR3001 Adventure Travel 42 Hours

This course will give students an insight into the business of adventure travel. Students will develop primary competencies necessary to plan, organize and lead adventure outings, trips and tours which maximize participants' experiences and yet manage the inherent risks appropriately. The course will focus on the technical, interpersonal and administrative skills required to be successful in this industry sector.

TOUR3002 Resort Management Business Simulation 42 Hours

RESORT, a Strategic Business Simulation exercise, offers the participant an opportunity to boldly explore the factors that affect resort sales and profits without risking money. It is recommended that students have taken both first year Introduction to Marketing and Accounting. The team members make critical decisions which influence the success of the organization within a competitive environment. Involvement of all team members in all facets of the simulation is a requirement for success.

TOUR3003 Building Your Travel Trade Business 42 Hours

This course focuses on how entrepreneurs can build their Travel Trade business. Emphasis is placed on developing, promoting and managing Tour Packages. The course covers the roles of the travel/tour wholesaler, the tour operator, ground handler and travel agent. An evaluation of existing travel programs and packages directed to specific market segments form an integral part of this course.

TOUR3004 Management Skills 42 Hours

This course focuses on helping students develop critical management skills through collaboration and teamwork. Students will encounter situations requiring the application of such skills as: goal setting and allocation of time and resources; delegation of tasks and assumption of responsibility; problem solving and decision making; interpersonal communication and conflict management. In addition, students will assess their individual strengths and needs through the preparation of a professional development plan.

TOUR3005 Strategic Planning and Management 84 Hours

Strategic Planning and Management is the key to being fast, mobile and opportunistic in the ever changing business environment. This course applies research, planning and management skills to the preparation and presentation of a realistic tourism action plan for an actual tourism business or destination area. Emphasis is placed on applying the strategic planning process to a real life situation. As a result, student teams apply techniques of performance analysis, needs assessment, issue identification and objective setting to create planning alternatives, determine the strategic direction of a business and develop recommendations and actions to guide future development and marketing programs.

TOUR3006 Club Operations 42 Hours

This course will provide students with a thorough knowledge of the diversity of the club industry. The comprehensive material covered will give an understanding of management and administrative procedures and an overview of the general operations found in a club environment. The course will emphasize day-to-day club operations and the links with other components of the hospitality industry such as restaurants, hotels, bars, and so forth.

TOUR3007 International Travel and Tourism 42 Hours

This course explores the international tourism market from a Canadian perspective. Emphasis is placed on Canada's major inbound travel markets whose international patterns, demographic profiles, motivations and perceptions are analyzed. It also examines current global travel trends and investigates Canada's competition in existing and emerging destinations.

TOUR3008 Financial Management 42 Hours

This course will enable the interested student to learn basic financial techniques related to the Canadian economy. The ability to research and obtain financing for businesses together with the preparation of cash budgets will be developed in the student. Financial management skills will be utilized in the analysis of financial statements and subsequent management of long term assets encountered in the hospitality and tourism industry.

How To Apply

Last Update: March 08, 2012.