Advertising and Marketing Communications Gain valuable experience in our student-run agency and on your field placement. Great industry connections. Awesome job prospects!

General information

Program code
ADMC
Duration
4 Semesters (2 Years)
Credential
Ontario College Diploma
Work integrated learning
1 Field Placement
Academic area
Campuses
Delivery
Full-time

Intake information

Start date Campus
Fall 2019 Barrie

Program description

This program is designed to provide training in the theoretical and practical aspects of modern marketing communications. Graduates will be able to perform advertising/communications functions using a variety of media techniques.

Advertising and marketing communications is the art and business of developing and communicating messages. It effectively reaches individuals with information about products, services and ideas. It's exciting, creative, demanding, rewarding and challenging. Let Georgian give you a head-start on your career in advertising and marketing communications!

Why study Advertising and Marketing Communications at Georgian?

Career opportunities

Graduates may find employment in the advertising or marketing departments of retail, distribution, public relations, computers, and/or manufacturing in creating and placing advertising and promotion materials; may engage in the sale of advertising space or time on behalf of a print or electronic medium; or may enter the advertising agency field, in a creative, research, production or client services role.

Admission information

Admission requirements

OSSD or equivalent, with a recommended minimum of 60 per cent in

  • Grade 12 English (C or U)

Mature students, non-secondary school applicants (19 years or older), and home school applicants may also be considered for admission. Eligibility may be met by applicants who have taken equivalent courses, upgrading, completed their GED, and equivalency testing. For complete details refer to: www.georgiancollege.ca/admissions/policies-procedures/

Pathways

Applicants who have taken courses from a recognized and accredited post-secondary institution and/or have relevant life/learning experience may also be considered for admission; refer to the Credit Transfer Centre website for details:
www.georgiancollege.ca/admissions/credit-transfer/

Courses

Mandatory courses

  • ADVE 1004 - Introduction to Advertising (Semester 1 / 42 hours)
  • ADVE 1007 - Advertising Design Basics (Semester 1 / 42 hours)
  • ADVE 2005 - Pitching the Campaign (Semester 1 / 42 hours)
  • MKTG 1000 - Introduction to Marketing (Semester 1 / 42 hours)
  • ADVE 1003 - Copywriting (Semester 2 / 42 hours)
  • ADVE 1008 - Media Planning (Semester 2 / 42 hours)
  • ADVE 2001 - Integrated Marketing Communications (Semester 2 / 42 hours)
  • MKTG 1017 - Digital Marketing (Semester 2 / 42 hours)
  • MKTG 2003 - Marketing Research (Semester 2 / 42 hours)
  • ADVE 2004 - Public Relations (Semester 3 / 42 hours)
  • ADVE 2020 - Social Media (Semester 3 / 42 hours)
  • ADVE 2021 - Media Buying (Semester 3 / 42 hours)
  • ADVE 2022 - Advanced Design (Semester 3 / 42 hours)
  • Select 1 course from the Program Option Courses listed below during registration. (Semester 3 / 42 hours)
  • ADVE 2006 - Campaigns and Professional Practices (Semester 4 / 42 hours)
  • ADVE 2013 - Account Management (Semester 4 / 42 hours)
  • MKTG 1003 - Principles of Sales (Semester 4 / 42 hours)
  • Select 1 course from the Program Option Courses listed below during registration. (Semester 4 / 42 hours)

Communications courses

  • Select 1 course from the communications list during registration. (Semester 1)
  • Select 1 course from the communications list during registration. (Semester 2)

General education courses

  • Select 1 course from the general education list during registration. (Semester 1)
  • Select 1 course from the general education list during registration. (Semester 3)
  • Select 1 course from the general education list during registration. (Semester 4)

  • Select 1 course from the Business Option Courses listed below during registration. (Semester 4)
  • Select 1 of the placement opportunities from the Field Placements listed below, contact program co-ordinator for assistance. (Semester 4)
  • Field Placements (Semester 4)
  • Select 1 placement opportunity from the list below, contact program co-ordinator for assistance. (Semester 4)
  • ADVE 2011 - Field Placement - ADMC (Semester 4)
  • ADVE 2019 - Career Analysis (Semester 4)
  • Program Option Courses (Semester 4)
  • Select from the available list during registration, options may include: (Semester 4)
  • ADVE 2008 - Broadcast Copywriting (Semester 4)
  • ADVE 2009 - Visual Communication Techniques (Semester 4)
  • ADVE 2023 - Current Issues in Advertising, Marketing and Communications (Semester 4)
  • COMP 1002 - HTML, CSS, and JS Fundamentals (Semester 4)
  • COMP 2088 - Web Content Development (Semester 4)
  • RECR 1002 - Event Planning (Semester 4)
  • Business Option Courses (Semester 4)
  • Select from the available list during registration, options may include: (Semester 4)
  • BUSI 1002 - Consumer Behaviour (Semester 4)
  • BUSI 2011 - International Business (Semester 4)
  • ENTR 1000 - Social Entrepreneurship (Semester 4)
  • ENTR 1002 - Introduction to Entrepreneurship (Semester 4)
  • ENTR 2007 - Intrapreneurship (Semester 4)
  • MKTG 1001 - Planning the Marketing Strategy (Semester 4)
  • MKTG 2033 - Professional Edge (Semester 4)