Public Relations Practice

Public Relations Practice

PRCC 1000

In this course, students learn about the profession of public relations (PR) as a strategic business function, and examine PR principles and their day-to-day function in a business environment. Students also learn about the evolution of PR, discover how it integrates into the marketing mix and the ethical standards required to be a PR professional.



Course Hours


Students registering for credit courses for the first time must declare a program at the point of registration. Declaring a program does not necessarily mean students must complete a program, individual courses may be taken for skill improvement and upgrading.

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