Learning how to develop an effective communication plan is one of the most important aspects of public relations. Students examine how to put an idea into action using each step of a strategic communication plan. The difference between objectives, strategies and tactics is explored. The importance of understanding an audience, key stakeholders and effective messaging, budgeting and measurement is also examined and put into practice.
Students registering for credit courses for the first time must declare a program at the point of registration. Declaring a program does not necessarily mean students must complete a program, individual courses may be taken for skill improvement and upgrading.