Tourism Data Collection/Analys

Tourism Data Collection/Analys

TOUR 2016

Questionnaires and focus groups are common and valuable tools which can be quick, inexpensive and accurate ways to monitor customer needs and opinions. In this course, students will apply the concepts of primary research design and process to the tourism and travel industry. Students will develop basic data collection, processing, analysis and interpretation skills using research related tools and software.

Credits

3

Course Hours

42

Students registering for credit courses for the first time must declare a program at the point of registration. Declaring a program does not necessarily mean students must complete a program, individual courses may be taken for skill improvement and upgrading.

Contact parttimestudies@georgiancollege.ca or call 705.722.5149 for more information.