Students explore the fundamentals of graphic design for public relations practitioners and put into practice a basic knowledge of design techniques. Students learn how to adapt and apply PR messaging into effective, engaging, branded visual communications that create awareness and drive action. Using software design programs, students create visual and graphic materials to support PR and communications initiatives, such as event invitations, newsletters, social media graphics and infographics.
Students registering for credit courses for the first time must declare a program at the point of registration. Declaring a program does not necessarily mean students must complete a program, individual courses may be taken for skill improvement and upgrading.