Auto Show

Earn while you learn

Georgian College Auto Show Barrie

Welcome to the Georgian Auto Show – the largest outdoor student-run automotive show in North America

Last year’s event focused on innovations in the automotive industry, including:

  • safety technologies
  • fuel advancements
  • the connected car experience

It also showcased many new features, services and experiences that visitors of all ages, their families and our manufacturers enjoyed.

Bookmark this page and check back for exciting news and updates on next year’s Georgian Auto Show, taking place at the Barrie Campus June 1 to 3, 2018.

2017 Auto Show site map

2017 Georgian College Auto Show site map

Georgian Auto Show at the Automotive Business School of Canada



“We’ve just returned from the Auto Show – it was our first time visiting and we loved it! My son said it was way better than the Toronto auto show, which he found quite overwhelming. We visited all of the tents and then had a fabulous lunch, which we thought was very good value and very tasty.”

 “Just wanted to tell you how impressed we were with the Georgian Auto Show. It was the first one we ever attended we thought the event was excellent. I was also pleased with all the accessibility features. The wooden stairs placed on the grassy slope were a great idea. The best part of all was the opportunity to try a lot of cars. We ended up buying a Kia product yesterday and that was a direct result of trying one of their cars at the show.”

 “I would just like to say thanks to you and your students for putting on a great show on the weekend. My son and I thoroughly enjoyed it. I have attended the Toronto auto show many times, but stopped going a few years ago, as it is SO large and exhausting (especially with children in tow). Your show has a ‘just right’ feel to it. I’m looking forward to next year. Thanks again.”

“My husband and I attended the Georgian Auto Show and both of us were so impressed with the caliber of students in the Automotive program. They answered all our questions, were polite and showcased excellent customer service skills and displayed a professional appearance.”

Amazing attractions!

Pfaff Autocross Track

  • the popular Pfaff Autocross Track provides car enthusiasts with an exciting off-road experience
  • a variety of vehicles are on-site to rev up your engine
  • for a minimum donation of $5, attendees have their own escorted test drive on the auto track
  • all donations at the 2017 Georgian Auto Show went toward Zach Makes Tracks to raise money and awareness for children’s mental health initiatives

Auto Show auction (main stage)

The Georgian Auto Show annual auction is a popular event. Some of the items up for grabs include:

  • manufacturer merchandise
  • sports tickets
  • golf green fees
  • electronics
  • and much more

All proceeds go toward student awards and scholarships for the Automotive Business School of Canada.

Electric Vehicle Experience

Text drive an electric vehicle (EV) at the Georgian Auto Show Plug’n Drive exhibit.


The KidZone has lots of fun activities for the little ones, including Batman!

Spinal Cord Injury Ontario

The Georgian Auto Show Committee is proud to support Spinal Cord Injury Ontario. SCI Ontario has a full complement of accessible vehicles on-site for viewing.

2017 Georgian College Auto Show schedule

Friday, June 2

  • 11 a.m. to noon: opening ceremonies and flag raising (main stage)
  • noon: gates open
  • noon to 6 p.m.: KidZone (lawn and parking lot 10)
  • 6 p.m.: gates close

Saturday, June 3

  • 10 a.m.: gates open
  • 10 a.m. to 12:30 p.m. and 1 to 4:30 p.m.: Pfaff Autocross Track (parking lot 9)
  • 12:30 p.m.: Barrie Fire Department live extraction demo (parking lot 9)
  • 1:30 p.m.: live auction (main stage)
  • 3:30 p.m: Show and Shine Awards “Classic Division” (main stage)
  • 6 p.m.: gates close

Sunday, June 4

  • 10 a.m.: gates open
  • 10 a.m. to 12:30 p.m. and 1 to 4:30 p.m.: Pfaff Autocross Track (parking lot 9)
  • noon: guest speaker Farah Mohammad, OMVIC, Car Buying Workshop (main stage)
  • 12:30 p.m.: guest speaker Ron Groves, Plug’n Drive (main stage)
  • 1 p.m.: guest speaker Amanda Troupe, Ladies Car Sense (main stage)
  • 3:30 p.m.: Show and Shine Awards “Tuning Division”
  • 6 p.m.: gates close

2017 Auto Show exhibitors

Acura Canada corporate logo
Porsche Canada corporate logo
Volkswagen Canada corporate logo
Subaru Canada corporate logo
Cadillac Canada corporate logo
Lexus Canada corporate logo
Hyundai Canada corporate logo
Mazda Canada corporate logo
FCA North America corporate logo
Toyota Canada corporate logo
General Motors of Canada corporate logo
Mitsubishi Canada corporate logo
Nissan Canada corporate logo
Honda Canada corporate logo
Ford Canada corporate logo
Alfa Romeo corporate logo
BMW Canada corporate logo
Kia Canada corporate logo
Mercedes Benz Canada corporate logo
Lincoln Canada corporate logo


A big thank you to the Georgian College Students’ Association for sponsoring our committee clothing this year.

If you are interested in sponsoring the 2018 Georgian College Auto Show, please contact the student director, performance and sponsorship.

Geogian COllege Student Association logo

2017 platinum sponsors

Automotive Business School of Canada
Weins Canada logo
Tricor Automotive logo
OMVIC Ontario's Vehicle Sales Registrar Regulator logo
Rock 95 FM logo

2017 gold sponsors

OMVIC Ontario's Vehicle Sales Registrar Regulator logo
KICX Country 106 logo
Z one oh three dot five logo
iA financial group logo
104.1 The Dock FM logo

2017 silver sponsors

LIfe one hundred point three ontario's christian superstation logo
Michale Enterprise Audio and Visual logo
Canadian Tire logo
Groupe Park Avenue logo

2017 KidZone sponsors

Ford of Canada logo says go further
Global Automakers of Canada logo

2017 bronze sponsors

Wicked Kool Rides Canada logo on car

Student Director, Marketing and Media Relations

Daniel MontesantiDaniel Montesanti – ABSC degree student, fourth year

Born and raised in Aurora, Ontario, Daniel has been in love with cars ever since he was a child. He holds a two-year business diploma from another Ontario college and learned about the Automotive Business School of Canada (ABSC) program when applying for degrees. As soon as he saw the ABSC in person, he knew that’s the area he wanted to specialize in. He’s been working in the automotive industry for over five years, mostly at Volkswagen at both the dealer and corporate level.

“This program has given me the opportunity to network with a lot of people and I cannot wait to get out there and work in this massive industry,” says Daniel.

Daniel has participated in the Georgian College Auto Show two other times – in 2015, he was the co-captain for Volkswagen and in 2016, the captain for team Volkswagen.

“I am ecstatic to finish my years here at Georgian College as one of the directors for the Georgian College Auto Show, using what I have learned from past shows and working with my colleagues.”

Student Director, Student Experience

Jonathan SmeenkJonathan Smeenk – ABSC degree student, fourth year

Jonathan Smeenk hails from Chatham-Kent, a small southwestern community between London and Windsor, Ontario. Ever since he can remember, he’s been “crazy in love” with cars.

“I first heard about the Automotive Business School of Canada (ABSC) by way of an ad for the Georgian College Auto Show,” says Jonathan. “As soon as I came to check it out, I knew this was the place for me!”

Throughout his time in the ABSC, he’s worked for Ford, Lincoln, MINI, BMW, Lexus, Subaru and Mazda at the dealership, head office or auto show level. He’s taken part in the Georgian College Auto Show each academic year, first as an ambassador, then team captain.

He says he’s extremely excited this year to be taking on the role of director, student experience at the 2017 Georgian College Auto Show.

“I am passionate about ensuring everyone I work with has an awesome experience, and I am looking forward to working with the students participating in the auto show this year.”

Daniels’s long-term goal is to become a dealer principal of a dealer group with national reach.

“I love the dealership environment, and to be able to manage a dealership with a brand that I am passionate about would be a dream come true.”

Student Director, Site Management and Logistics

Bogdan Tofan-PetreBogdan Tofan-Petre – ABSC degree student, fourth year

Bogdan Tofan-Petre was raised mainly in Europe; more precisely, in Romania. He’s also lived in France for a number of years, which he says gave him the opportunity to learn a few languages. Armed with a college diploma in sales management, he wanted to get into an industry associated with his passion for cars, which has been with him for as long as he can remember.

He longed to return to Canada where he lived for a bit in the 90s to study at a school which is a leader in the postsecondary automotive education.

“Being at the Automotive Business School of Canada (ABSC), I feel I am truly where I belong, among the best of the best,” he says. “As a fourth-year degree student, I cannot express in such short space the experience, knowledge and relationships this school has to offer its students.”

He first participated in the Georgian College Auto Show in 2015 as co-captain for Hyundai, and in 2016 as Hyundai’s captain. Bogdan says these experiences resulted in a tremendous learning and personal growth journey as he developed his organizational, discipline and human skills.

“This experience made me want to become even more involved in the show, to put forward new ideas and stimulate a positive change for years to come. We believe as a team that this year will be very special as we are celebrating 32 years of auto show existence!”

Student Director, Customer Experience

AlexAlex Jursa – ABSC degree student, fourth year

Alex Jursa was born and raised in Barrie, Ontario. Growing up, he had constant exposure to both the new and used vehicle sales and the aftermarket side of the auto industry through his family’s business – this led to his lifelong affection for anything motor-related.

He started his postsecondary education at university majoring in history and sociology. He said it wasn’t the right fit for him, and soon transferred into Georgian’s Automotive Business diploma program. Alex is now pursuing the degree program.

In his time here, Alex has participated in two auto shows – first as an ambassador for Ford and then co-captain of the Mercedes Benz team.

“Since my first day in the Automotive Business School of Canada (ABSC), I knew I wanted to experience one of the auto show director positions,” he says. “My passion is in making sure all the fine details are in place to ensure everything goes perfectly and that every customer that comes through our gates has an awesome experience and wants to return in the years to come.”

When he graduates from the degree program, he hopes to find a job at the corporate level with a luxury brand such as Porsche.

Student Director, Performance and Sponsorship

Jason WestlakenJason Westelaken– ABSC degree student, fourth year

Jason Westelaken hails from Wallacetown, Ontario, a small rural area west of London. Born and raised on a farm, he has a passion for entrepreneurship with his sights set on owning his own business one day. After learning about the Automotive Business School of Canada (ABSC), he says he knew immediately the ABSC was the perfect fit for him.

“The opportunity to work while studying gives me both the knowledge and experience needed when I graduate to be successful in the automotive industry,” he says. “I love to talk to others about my program choice and what about it makes it enjoyable for me.”

He adds what fuels him is the ability to inspire others and teach them about the ABSC program and the opportunities ABSC students have in the program.

This is Jason’s fourth year participating in the Georgian College Auto Show, with previous experience as an ambassador for Hyundai, Mazda and Kia.

Jason adds, “I cannot wait to get involved in the 2017 Georgian College Auto Show and share my thoughts and ideas as the director of performance and sponsorship!”

Questions and comments

  • 2017 Georgian College Auto Show Committee, One Georgian Dr., Barrie, ON L4M 3X9
  • Auto Show hotline: 705.722.5161



2017 Georgian College Auto Show site map